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Journal : IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature

AI and Language: A Critical Discourse Analysis of Anima Anandkumar's AI TED Talk Ahmad Vahry Lilam Putra; Fernanto, Hanny Wulandari; Yanwarita, Nabila; Suprayogi
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 12 No. 2 (2024): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v12i2.6280

Abstract

This study thoroughly investigates Anima Anandkumar's TED Talk, "AI that Connects the Digital and Physical World," to explore how the narrative of AI is built in the talk. This study employs Van Dijk's socio-cognitive method. The examination focuses on the analysis of discourse of the integration of AI into physical sciences. The study uses qualitative methods in gathering data based on Van Dijk’s three levels of framework, it includes; macrostructure, superstructure, and microstructure, it reveals how the idea exploration and linguistic features implemented by the speaker is carefully woven to emphasize the great implications of the speaker’s invention that serve as a bridge between AI and physical worlds. The results show how effective language is in spreading information about new developments in technology and the possible effects of artificial intelligence (AI) on different scientific domains. They also highlight the speaker's attempts to build trust and foster cooperation in the face of global issues. communities. This study contributes to the understanding of technological discourse and its influence on public and scientific communities for the general public.
Representation of Toxic Masculinity in Itisha Nagar’s Speech: A Critical Discourse Analysis Mutiara Ulil Zanna; Suprayogi
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7986

Abstract

This study examines how toxic masculinity is constructed & contested in Itisha Nagar’s TEDx Talk, “From ‘Man’ to ‘(Hu)man)”. Employing Van Dijk’s Critical Discourse Analysis (CDA) framework, the research analyzes the transcript across three levels: macrostructure, superstructure, and microstructure. At the macrostructural level, the talk frames toxic masculinity as a systemic cultural problem rather than an individual flaw. The superstructure reveals how the speech is organized to contrast traditional and progressive views of masculinity. The microstructure highlights the ideological weight of linguistic choices such as pronouns, verbs, and evaluative adjectives. The dataset consists of a transcript of 2,102 words from a 13:34-minute talk available on the official TED YouTube channel. The findings demonstrate that Nagar frequently employs exclusion pronouns (e.g., they, them, their) to expose societal groups that reinforce toxic masculine norms, while simultaneously reframing masculinity through inclusive perspectives. Overall, the study shows how public discourse operates as a site of ideological negotiation, deconstructing patriarchal values and promoting models of masculinity grounded in empathy, equality, and shared humanity.