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Oetarjo, Mas
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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Citra Toko, Harga dan Word of Mouth Terhadap Keputusan Pembelian: Studi pada Konsumen Kopi Janji Jiwa di Sidoarjo Nurlaila, Rahma; oetarjo, mas; Yani, Muhammad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7404

Abstract

This research aims to analyze the impact of store image, price and word of mouth (WoM) on consumer purchasing decisions for Janji Jiwa coffee in Sidoarjo. The approach used is a quantitative method, with a population that includes the people of Sidoarjo Regency who have enjoyed Janji Jiwa coffee, aged between 17 and 56 years. Samples were taken using a non-probability sampling method with purposive sampling technique, involving 100 respondents. Data was collected using a questionnaire which was measured using a Likert scale. Data analysis was carried out with PLS-SEM using SmartPLS 3.0 software. The research results show that store image, price and word of mouth (WOM) have a significant positive influence on purchasing decisions for Janji Jiwa coffee in Sidoarjo.
Co-Authors Aditya, Mita Alshaf Pebrianggara Ananda, Kharisma Andani, Retno Andika, Lintang Pratama Putra Aprianto, Kurniawan Sova Aprilia, Siska Rizki Apriliyah, Amilatun Nadhifah Arianti, Dhea Wulan Ashari, Billa Laura Dewi Komala Sari Eko Satriyo Hadi Nata Faizi, Ahmad Nur Febriansyah, Rizky Eka Febrianti, Yeti Fitria, Ina Haniifah, Sherliy Putri Haq, Masyithoh Faarisatul Hidayati, Ade Irma Huda, Raden Muhammad Syamsul Ilmiah, Qhifdina Komala Sari, Dewi Kumara Adji Kusuma Kurnia, Fahreza Putra Rafliansyah Kurniawan, Achmad Riski Layyina, Almira Rizky Lilik Indayani Malau, Rona Mala Shalsabella Maulana, Mochamad Luthfi Maulidya, Vani Zahara Misti Hariasih Mochamad Rizal Yulianto Muhammad Yani, Muhammad Nurlaila, Rahma Nurvita, Qur’ani Octavia, Rena Salsabil Oktaviani, Moch Ari PRAMESWARI, KARINA Prasiwi, Ferra Puspa Prastyo, Habib Eko Rachman, Mohammad Arief Rahmayanti , Siti Rahardhini Dwi Rischawati, Novita Rohmadhani, Salsabela Diniarti Sabrina, Herdina Saptarianto, Bayu Alief Sudarso, Satrio Sumartik Syahputri, Denisa Firlian Syofia, Khalimatus Teaningrum, Ratna Yulis Tina, Eli Agus Tristanti, Denia Ummah, Roviqotul Yulianto, M. Rizal Yulianto, Mochammad Rizal ZUHRIYAH, ISMATUL ‘Aini, Jafnah Kamilah