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All Journal MODELING: Jurnal Program Studi PGMI Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Dinamika Ekonomi Syariah Jurnal Ilmu Manajemen Terapan (JIMT) Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan ZIJEd :Zabags International Journal of Education AB-JME: Al-Bahjah Journal of Mathematics Education ZIJEc: Zabags International Journal of Economy Media for Empowerment, Mobilization, and Innovation in Research & Community
Nurjali, Nurjali
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK KERIPIK PISANG 'MERASA' DI KABUPATEN TANJUNG JABUNG TIMUR Marsya, Andi; Arif Musthofa, M.; Nurjali, Nurjali; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1261

Abstract

This research is motivated by the high level of competition among entrepreneurs, especially traders, in attracting consumer attention in order to increase sales. One solution that can be applied is an effective and efficient marketing strategy. This marketing strategy focuses on four main elements known as the marketing mix, namely product, pricing, distribution policy, and promotion. The marketing mix has an important role in ensuring the survival of a business. However, in practice, marketing strategies are often still based on conventional economic principles. Therefore, this study aims to analyze the application of marketing strategies in increasing sales. This study uses a qualitative method with a type of field research. Primary data were obtained through interviews with business owners, employees, and prospective business successors, namely the children of the owner of the banana chips business "Merasa." Meanwhile, secondary data were obtained from various relevant written reference sources. Data collection methods used in this study include interviews, observations, and documentation. The results of data analysis show that marketing strategies in increasing sales can be seen from three main aspects, namely: product strategies that focus on quality and innovation, pricing strategies that set competitive prices, and promotional strategies carried out to expand market reach. Thus, the right and targeted marketing strategy can be the main key in increasing sales and supporting the sustainability of the "Merasa" banana chips business.
Assistance to Village-Owned Enterprise Treasurers in Preparing BUMD Village Financial Reports in Pandan Lagan Village Ningsih, Ovtafia Yulia; Nurjali, Nurjali; Wandi, Wandi
Media for Empowerment, Mobilization, and Innovation in Research & Community Vol. 1 No. 2 (2025): July-December
Publisher : Future Tecno-Science Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/0akb1a06

Abstract

This community service program aims to enhance the capability of the treasurer of the Village-Owned Enterprise (BUMDesa) Pandan Lagan in preparing financial statements in accordance with basic accounting principles and applicable regulations. BUMDesa serves as a key pillar of rural economic development that requires transparent and accountable financial governance. The program was carried out through training and direct mentoring using workshop-based approaches, practical exercises in financial report preparation, and evaluation of participants’ outcomes. The results indicate an increase in the treasurer’s understanding and skills in preparing BUMDesa financial reports, including cash flow statements, simple balance sheets, and profit-and-loss statements for each business unit. This mentoring program has a positive impact on financial transparency and community trust in BUMDesa financial management.
Implementation of Democratic Character Values Through Integrative Learning for Madrasah Ibtidaiyah Students Nurjali, Nurjali; Nisak, Sayida Khoiratun; Wulandari, Triyana; Mun'amah, Anatun Nisa
MODELING: Jurnal Program Studi PGMI Vol. 10 No. 4 (2023): Desember
Publisher : Program Studi PGMI Sekolah Tinggi Ilmu Tarbiyah Nahdlatul Ulama Al Hikmah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69896/modeling.v10i4.2542

Abstract

Education plays a crucial role in shaping democratic character in students, especially within madrasahs. Democratic character, which encompasses values such as freedom of expression, deliberation, equality, and social responsibility, is essential for developing individuals capable of active participation in community life. Madrasahs, as institutions integrating religious and general education, hold a strategic role in instilling these characteristics. An integrative learning approach, particularly in science subjects, proves effective in internalizing democratic values. Instruction involving discussion, collaboration, and problem-solving enables students to think critically, appreciate differing opinions, and collaborate in decision-making. Additionally, extracurricular activities serve as an important means for students to practice democratic values. However, implementing democratic character in madrasahs faces challenges, such as students' diverse backgrounds and limited facilities. Therefore, there is a need for continuous improvement in teacher training and facility enhancement to ensure more effective democratic education.
STRATEGI PEDAGANG DALAM MENJUAL IKAN PERSPEKTIF EKONOMI ISLAM PASAR SENIN DESA CATUR RAHAYU KECAMATAN DENDANG Jariyah, Siti; Sisran, Sisran; Nurjali, Nurjali
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 3 No. 2 (2021): Jurnal Ekonomi Manajemen Sistem Informasi (November 2021)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v3i2.755

Abstract

Pasar merupakan tempat bertemunya penjual dan pembeli serta ditandai dengan adanya transaksi antara penjual pembeli secara langsung dan ada proses tawar menawar, dalam bidang ekonomi pasar tidak diartikan sebagai tempat, namun lebih mengutamakan pada kegiatan jual beli, Penelitian dilakukan guna mengetahui bagaimana strategi pedagang dalam menjual ikan perspektif ekonomi islam pasar senin desa catur rahayu Kecamatan Dendang.
Co-Authors Hidayat, Wildan Nur Imron Rosadi, Kemas Jariyah, Siti Jumliadi, Jumliadi Kusminin, Kusminin M. Arif Musthofa Marsya, Andi Muhammad Rizqi Mun'amah, Anatun Nisa Ningsih, Ovtafia Yulia Nisak, Sayida Khoiratun Nurhikmah Nurhikmah Rozikin, Khoirul Sisran, Sisran Sukiran, Sukiran Taufik Taufik wandi Wandi, Wandi Wulandari, Triyana Zainal Abidin