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All Journal Jurnal Kepariwisataan dan Hospitalitas Jurnal Gastronomi Indonesia Jurnal Pengabdian Kepada Masyarakat MAKARDHI Formosa Journal of Applied Sciences (FJAS) Journal of Hospitality Accommodation Management Indonesian Journal of Applied and Industrial Sciences (ESA) Jurnal Multidisiplin West Science Jurnal Penelitian dan Pengabdian Masyarakat JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Hotel Management
Sabudi, I Nyoman Sukana
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Journal of Hotel Management

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Strategi Bauran Pemasaran Wedding Package Untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event Di Discovery Kartika Plaza Hotel Sabudi, I Nyoman Sukana; Wirata, I Nengah
Journal of Hotel Management Vol. 1 No. 1 (2023): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v1i1.1013

Abstract

Destinasi pariwisata Bali yang dahulu dikenal sebagai honeymoon destination kini makin dikenal sebagai intimate wedding destination. Discovery Kartika Plaza Hotel adalah hotel bintang lima di daerah Kuta yang menyediakan venue dengan konsep garden beach view dapat digunakan sebagai perhelatan resepsi pernikahan di Bali. Namun, target penyelenggaraan wedding event di Discovery Kartika Plaza Hotel pada tahun 2018 dan 2019 tidak dapat tercapai. Strategi bauran pemasaran wedding package yang tepat dapat digunakan untuk meningkatkan jumlah penyelenggaraan wedding event di Discovery Kartika Plaza Hotel. Penelitian pada Discovery Kartika Plaza Hotel ini menggunakan metode studi dokumentasi serta wawancara. Kemudian menggunakan teknik analisis data deskriptif kualitatif yang akan dianalisis menggunakan analisis matriks SWOT dengan bauran pemasaran 4P (product, price, place dan promotion). Analisis SWOT membandingkan antara faktor-faktor eksternal yang merupakan peluang (opportunities) dan ancaman (threats) dengan faktor-faktor internal yang merupakan kekuatan (strengths) dan kelemahan (weaknesses) yang menghasilkan empat komponen alternatif strategi yaitu SO, ST, WO, dan WT. Berdasarkan penelitian yang telah dilakukan, Discovery Kartika Plaza Hotel menawarkan wedding ceremony package serta didukung dengan 5 wedding dinner venue dengan konsep outdoor berupa garden beach view dan memiliki 1 ballroom namun tidak memiliki chapel sebagai daya tarik. Harga wedding package yang ditawarkan kepada calon pasangan cukup kompetitif dengan pesaing tetapi belum memiliki harga untuk weekdays, weekend, low season dan high season yang dianggap cukup merugikan. Discovery Kartika Plaza Hotel memiliki dua macam saluran distribusi yaitu direct distribution (internet, media sosial, telepon, dan e-mail) dan indirect distribution melalui pihak ketiga seperti wedding planner atau wedding organizer, serta melakukan kegiatan promosi dengan menggunakan video tron, marketplace seperti Bridestory dan Hitchbird, media sosial, sales call ke wedding planner atau wedding organizer serta mengikuti wedding expo.
PENGARUH GAYA KEPEMIMPINAN TERHADAP LOYALITAS KARYAWAN DI STHALA, A TRIBUTE PORTFOLIO HOTEL Sihombing, Irene Hanna H.; Martika, Made Uga; Sabudi, I Nyoman Sukana
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1474

Abstract

Employee loyalty is a form of employee commitment to the company. To encourage employees to remain loyal to the company, it is essential to study the factors that influence employee loyalty. Leadership style plays a significant role in shaping employee loyalty. Generally, the better the leadership style, the more loyal employees will be in performing their activities within the company. This research aims to determine the influence of leadership style on employee loyalty at Sthala, a Tribute Portfolio Hotel. The sample size in this study is 70 respondents, using the saturated sampling method. Data was collected by distributing questionnaires using a 5-point Likert scale to measure 26 items. The data analysis techniques used include simple linear regression analysis, t-test, and the coefficient of determination, processed with SPSS version 23. The results of this study indicate that the Leadership Style variable (X) has a significant partial effect on Employee Loyalty (Y), with a t-value > t-table = 9.244 > 1.667 and a significance value < ? = 0.000 < 0.05. It can be concluded that the Leadership Style (X) has a positive and significant effect on Employee Loyalty (Y). The suggested recommendation is for the leaders at Sthala, a Tribute Portfolio Hotel, Ubud Bali, to continually provide motivation and guidance to help subordinates achieve the expected performance standards and to give fair rewards.
The Effect of Work Environment on Employee Performance at Fairfield By Marriott Bali Legian Hotel Sitha Mahadewi, Anak Agung Istri; Diwyarthi, Ni Desak Made Santi; Sabudi, I Nyoman Sukana
Journal of Hotel Management Vol. 2 No. 1 (2024): Journal of Hotel Management
Publisher : Program Studi Administrasi Perhotelan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jhm.v2i1.1476

Abstract

A good work environment can make a positive contribution to employee performance, while a poor work environment can reduce employee performance. The background of the employee performance appraisal at Fairfield Hotel where there are still several employees who are on the performance appraisal scale with the underperformer category in the performance appraisal in 2023. So that the purpose of this study is to determine the effect of the work environment on employee performance at the Fairfield Hotel. The number of samples in this study were 51 respondents using the saturated sampling method. Data was collected by distributing questionnaires using a 5-point Likert scale to measure 27 statement items. The data analysis technique used is simple linear regression analysis, t-test, and coefficient of determination analysis which is processed with the SPSS version 29 for Windows program. The results of this study indicate that the work environment (X) has a positive and significant effect on employee performance (Y) at Fairfield Hotel. The T test results show the value of tcount> ttable, namely 4.654> 1.676 and a significance value of 0.002 <0.05, which means rejecting H0 or Ha is accepted. contributes to employee performance by 63.9%, while the remaining 36.1% is influenced by other variables not used in this study.
Co-Authors Agripina, Kadek Samanta Febrianto, I Gusti Agung I Gusti Ngurah Agung Suprastayasa I Gusti Ngurah Agung Wiryanata Jata, I Wayan Kalpikawati, Ida Ayu Loanata, Cahyo Maesa, I Ketut Pasek Krisna Maharani, Ni Wayan Shinta Martika, Made Uga Nathania, Ni Made Riska Ni Made Suastini, Ni Made pinaria, ni wayan chintia Pradnya W, Desak Made Chintya Mahadewi Pramana, I Dewa Putu Hendri Pratama, I Wayan Adi Pratiwi, Kadek Andita Dwi Rumadana, I Made Sadjuni , Ni Luh Gede Sri Santi Diwyarthi, Ni Desak Made Sastri Pitanatri, Putu Diah Sitha Mahadewi, Anak Agung Istri Sri Sadjuni, Ni Luh Gede Sulistyawati, Ni Luh Ketut Sri Supada, Made Andi Suryadi, Sherin Natasha Suryadi Wiartha, Nyoman Gede Mas Wiartha, Nyoman Gede Mas Wiartha Wirata, I Nengah Witarsana , Agung Gede