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Manajemen Persediaan Obat di Rumah Sakit Primer: Peran EOQ dalam Efisiensi Biaya Penyimpanan (Studi Kasus) Aris Kurniawan; Intantyana Asri, Fusarina Mumpuni; Chalidyanto, Djazuly; Prayitno, Antonius Adji
Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 4 No. 4 (2025): Desember: Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/soshumdik.v4i4.3209

Abstract

This research investigates the application of the Economic Order Quantity (EOQ) method to improve drug inventory management in a primary hospital pharmacy, with a particular focus on reducing storage costs. A descriptive quantitative approach was applied using secondary data from January to December 2024, covering annual demand, purchase price, ordering cost, and holding cost. The analysis concentrated on fast-moving vital essential and moderate vital drugs that are critical for sustaining patient treatment. The study revealed inefficiencies in the hospital's procurement practices, with some medicines simultaneously facing overstock and stockout risks, indicating weak planning. EOQ calculations provided alternative procurement quantities that were smaller but more frequent, resulting in lower storage costs and better stock control. Simulation outcomes demonstrated notable cost savings, particularly for Flamicort, Diazepam, and Ventolin. These findings emphasize the value of integrating EOQ into hospital pharmaceutical logistics to reduce financial losses, strengthen supply chain efficiency, and ensure the continuous availability of essential medicines in primary hospital settings.
THE INFLUENCE OF BRAND EQUITY, PRICES AND PROMOTIONS ON LIFESTYLE MEDIATED PURCHASE DECISIONS Hardani, Hardani; Aris Kurniawan; Lady Diana Warpindyastuti
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.3077

Abstract

This research aims to investigate the influence of brand equity, price and promotion on the purchasing decisions of Starbucks consumers in Jakarta by mediating the role of lifestyle. The research method used is a cross-sectional design with a quantitative approach. Data was collected through a survey with structured questions distributed to 100 Starbucks consumer respondents who met the inclusion criteria. Data collection was carried out in June 2023 using the purposive sampling method. Data was collected online via the Gform survey platform, and data analysis was carried out using the Structural Equation Modeling (SEM) method via SmartPLS 3.00 software. The research results show that brand equity, price, and promotion influence purchasing decisions differently. As a mediator, lifestyle is proven to positively contribute to the relationship between the independent and dependent variables. This research contributes to understanding the factors that influence cafe consumers' purchasing decisions by highlighting the critical role of lifestyle as a mediator. The managerial implications of this research finding can help Starbucks and similar companies to optimize their marketing strategies, maintain brand image, and accommodate changes in consumer preferences.