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All Journal Jurnal Ilmiah Manajemen Kesatuan International Journal of Business, Law, and Education International Journal of Entrepreneurship, Business, and Creative Economy Sanskara Akuntansi dan Keuangan Madani: Multidisciplinary Scientific Journal West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Febrina, Ilza
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The Effect of Sharia Economic Festival Education and Financial Literacy on Halal Awareness and the Intention to Use Sharia Financial Products in Indonesia Hendratri, Bhaswarendra Guntur; Kurniawan, Kurniawan; Febrina, Ilza; Kaswoto, Junet; Rijadi, Puti Khairani
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2390

Abstract

  This study investigates the effect of Sharia Economic Festival education and financial literacy on halal awareness and the intention to use Sharia financial products in Indonesia. Employing a quantitative research design, data were collected from 135 respondents using a five-point Likert scale questionnaire. The analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results demonstrate that Sharia Economic Festival education significantly enhances financial literacy and halal awareness. Financial literacy also has a strong positive effect on halal awareness and directly influences the intention to use Sharia financial products. Moreover, halal awareness emerges as the most influential predictor of consumer intention, highlighting the central role of religious and ethical considerations in the adoption of Sharia-compliant financial services. The findings emphasize the importance of educational interventions, financial knowledge, and awareness-building strategies to strengthen the penetration of Sharia financial products in Indonesia. This study contributes to theoretical understanding and provides practical implications for policymakers, financial institutions, and event organizers seeking to increase public engagement with Islamic finance.
Co-Authors Abdulah, Budiman Arniwita Darodjatun, MAS Sridjoko Hendratri, Bhaswarendra Guntur Judijanto, Loso Kaswoto, Junet Khotijah, Nur Kurniawan Kurniawan Lembong, Herningsih Sutri Mamdukh Budiman Mayasari, Eny Muhammad Syaiful Pangestu, Tanto Adi Rachmania, Dewi Rahman, Kristanti Respatiningsih, Inneke Rijadi, Puti Khairani Samsul Anwar Sasmita, Djenni Sudarmanto, Eko Tundu, Astrid Kristiana Wijaya, Muhamad Rizky Zubir, Siti Mahfuzah Zulaecha, Hesty Erviani