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All Journal Jurnal Manajemen dan Bisnis Jurnal Riset Akuntansi dan Keuangan Genta Mulia : Jurnal Ilmiah Pendidikan Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business DEVOTIONIS : JURNAL PENGABDIAN KEPADA MASYARAKAT KUKIMA :Kumpulan Karya Ilmiah Manajemen
Sagala, Roslinda
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences Other

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Journal : Jurnal Manajemen dan Bisnis

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PENGARUH AIRLINES TANGIBLES, TERMINAL TANGIBLES, PERSONNEL QUALITY, EMPATHY DAN AIRLINE IMAGE TERHADAP CUSTOMER SATISFACTION: (Studi Pada Penumpang Garuda Indonesia) Sagala, Roslinda; Sinaga, Ria Veronica
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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The purpose of this study was to analyze the influence of Airlines Tangibles, Terminal Tangibles, Personnel Quality, Empathy, and Airline Image partially and simultaneously on Customer Satisfaction of Garuda Indonesia Aircraft users. The number of samples was 96 respondents with primary and secondary data collection techniques, linear regression analysis techniques. double. The results showed that respondents' responses to the Airlines Tangibles variable were more dominant in stating that Airlines Tangibles (Relating to the interior of the aircraft used by airlines) owned by Garuda aircraft was very good, more dominantly stating that Terminal Tangibles (Relating to facilities and infrastructure at the airport) which owned by the airport is good, the Personnel Quality variable is more dominant stating that Personnel Quality (relating to the quality of flight attendant service on the plane) is good, the Empathy variable is more dominant stating that Empathy (relating to sincere and individual attention from flight attendants to passengers) is good, Airline Image variable is more dominant stating that Airline Image (relating to customer or consumer perceptions of the brand or company service as a whole) is good, the Customer Satisfaction variable is more dominant stating that Cu Customer Satisfaction (Related to a person's feelings after he compares (evaluates) between expectations and the results (performance) he feels after he buys or uses a product or service) is satisfactory. The Garuda Indonesia airline needs to know consumer expectations regarding airline tangibles in order to increase customer satisfaction. It is also necessary to pay attention to the condition of the facilities and infrastructure available from the airport side. This is related to the availability of executive lounges at the airport which can provide comfort to passengers while waiting for departure. To increase customer satisfaction, Garuda Indonesia needs to know what expectations consumers have regarding terminal tangibles so as to increase customer satisfaction. To increase customer satisfaction, Garuda Indonesia needs to know what expectations consumers have regarding personnel quality, Empathy and Airline Image so as to increase customer satisfaction.
PENGARUH DIRECT MARKETING DAN KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA LIVE STREAMING MARKETING TIKTOK: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas) Simanihuruk, Peran; Sidabutar, Ruth Natalia D. Roitona; Tamba, Darwis; Tarigan, Immanuael; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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This study aims to analyze the effect of direct marketing and product quality on purchasing decisions with the intervening variable of consumer satisfaction in live streaming marketing on Tiktok. The population is all students of the Faculty of Economics and Business, Catholic University of Santo Thomas Medan. The research sample was 96 students. Data collection techniques, questionnaires and documentation, data analysis techniques, path analysis, to prove the hypothesis used the t test and F test while to see the closeness of the relationship seen from the correlation coefficient and to find out how much the independent variable can explain the dependent variable seen from the coefficient of determination. The results of the path analysis equation Y = 0.372X1 + 0.538X2 means that direct marketing and product quality have a positive and significant effect on purchasing decisions. The path analysis equation for the influence of direct marketing and product quality on consumer satisfaction Z = 0.243X1+0.586X2 means that direct marketing and product quality have a positive and significant effect on customer satisfaction. The path analysis equation for the influence of direct marketing and product quality on purchasing decisions through customer satisfaction shows Z = 0.076X1+ 0.345X2 + 0.447Y, meaning that the direct marketing variable and product quality have a positive and significant effect on purchasing decisions through customer satisfaction. With the F test, direct marketing, product quality has a positive effect on purchasing decisions through consumer satisfaction on live tiktok (Fcount 56.850 > Ftable 2.70). Partially, it shows that direct marketing variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 4.882 > ttable 1.66140, product quality variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 7.062 > ttable 1.66140, direct marketing variables have an effect positive and significant to consumer satisfaction on tiktok live where tcount 2.764 > ttable 1.66140, product quality variables have a positive and significant effect on consumer satisfaction on tiktok live where tcount 6.679 > ttable 1.66140. The purchase decision variable has a positive and significant impact on consumer satisfaction on live tiktok where tcount is 4.043 > ttable 1.66159. The coefficient of determination (R²) is 0.650, meaning that consumer satisfaction can be explained by direct marketing, product quality and purchasing decisions by 65.0%, while 35% is explained by other factors not explained in this study.
PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PAKET DATA TELKOMSEL PADA MASYARAKAT KELURAHAN BABURA SUNGGAL KECAMATAN MEDAN SUNGGAL MEDAN Sagala, Roslinda; Sitanggang, Darna; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

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This research aims to explore the impact of variables such as brand predictability, brand preference, brand competence, brand reputation, and company trust on purchasing decisions. The research sample involves 96 respondents, and data collection utilizes questionnaires and interviews, with data analysis employing multiple linear regression techniques. The study results reveal that the variables of brand predictability (Pm), brand preference (Kpm), brand competence (Km), brand reputation (Rm), and company trust (Kp) positively influence purchasing decisions. Both the F-test and t-test indicate that each variable has a positive and significant impact, both partially and simultaneously, on purchasing decisions. The correlation coefficient (r) of 0.688 suggests a strong relationship among brand predictability, brand preference, brand competence, brand reputation, and company trust with purchasing decisions. Meanwhile, the coefficient of determination (R Square) of 0.444 indicates that 44.4% of the variation in purchasing decisions can be explained by these variables, while 55.6% is influenced by other unexamined factors. It is advisable to consider expanding the research sample by involving more respondents from the same neighborhood or other neighborhoods in similar regions. Expanding the scope of the study can provide a more comprehensive understanding of the impact of brand trust on purchasing decisions in diverse community contexts.
PENGARUH MINAT PERILAKU BERWIRAUSAHA SEBAGAI VARIABEL MEDIASI DALAM PENGEMBANGAN THEORY OF PLANNED BEHAVIOR: (Studi Kasus : Masyarakat yang berwirausaha di Kota Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda; Sinaga, Ria Veronica; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to analyze the role of entrepreneurial behavioral intention as a mediating variable in the development of the Theory of Planned Behavior. The research was conducted in Medan City, with a population consisting of individuals engaged in entrepreneurship within the city. The sample of the study included 400 respondents randomly selected from the population. Data collection was carried out through questionnaires and documentation, while data analysis was performed using Smart PLS version 4.0. The results of the study show that attitude toward entrepreneurial behavior has a significant positive effect on entrepreneurial intention (t-statistic 3.584 > 1.96; p-value 0.000) as well as on entrepreneurial behavior (t-statistic 3.006 > 1.96; p-value 0.003). Subjective norms from reference groups also have a significant positive effect on entrepreneurial intention (t-statistic 2.139 > 1.96; p-value 0.032) and entrepreneurial behavior (t-statistic 2.031 > 1.96; p-value 0.042). Perceived behavioral control has a significant positive effect on entrepreneurial intention (t-statistic 4.043 > 1.96; p-value 0.000) and entrepreneurial behavior (t-statistic 11.194 > 1.96; p-value 0.000). Self-confidence positively influences entrepreneurial intention (t-statistic 4.825 > 1.96; p-value 0.000), but does not have a significant effect on entrepreneurial behavior (t-statistic 0.168 < 1.96; p-value 0.867). Entrepreneurial intention has a positive effect on entrepreneurial behavior (t-statistic 2.576 > 1.96; p-value 0.010). Entrepreneurial intention was found to significantly mediate the influence of entrepreneurial attitude on entrepreneurial behavior (t-statistic 2.060 > 1.96; p-value 0.039). However, entrepreneurial intention does not mediate the influence of subjective norms on entrepreneurial behavior significantly (t-statistic 1.578 < 1.96; p-value 0.115). Similarly, entrepreneurial intention does not significantly mediate the influence of perceived behavioral control on entrepreneurial behavior (t-statistic 1.925 < 1.96; p-value 0.054). On the other hand, entrepreneurial intention significantly mediates the influence of self-confidence on entrepreneurial behavior (t-statistic 2.326 > 1.96; p-value 0.020). To enhance entrepreneurial intention and behavior, synergy between education, industry, and society is necessary to create an environment that supports entrepreneurship. Training programs that combine business simulations, mentoring, and confidence-building can help foster a positive entrepreneurial attitude. Additionally, social support from family, friends, and entrepreneur communities, as well as access to capital and supportive regulations, are crucial to optimizing individual potential for sustainable entrepreneurship.
PENDIDIKAN KEWIRAUSAHAAN SEBAGAI VARIABEL MODERASI DALAM MEMBENTUK PERILAKU KEWIRAUSAHAAN : STUDI TEORI PERILAKU TERENCANA PADA USAHA MIKRO KECIL MENENGAH DI KOTA MEDAN Simanihuruk, Peran; Tamba, Darwis; Simangunsong, Elisabeth; Sagala, Roslinda; Sinaga, Ria Veronica
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to analyze the moderating role of entrepreneurship education on entrepreneurial behavior based on the Theory of Planned Behavior (TPB) among 400 MSME actors in Medan City. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach via SmartPLS version 4. The results show that entrepreneurship education significantly moderates the influence of attitude and perceived behavioral control on entrepreneurial behavior, but does not moderate subjective norms and entrepreneurial intention. These findings highlight the importance of entrepreneurship education programs that focus on shaping positive attitudes and enhancing self-control perceptions to foster entrepreneurial behavior among MSMEs. The government and related institutions are advised to develop sustainable mentoring programs and access to capital as tangible support for MSME actors, while the entrepreneurs themselves are encouraged to actively participate in entrepreneurship training to enhance business capacity and competitiveness amid market dynamics. This study is limited to the Medan City area and relies on subjective perception data; therefore, future research is recommended to expand the geographical scope and adopt qualitative methods for deeper understanding.
Co-Authors Bangun, Kristina Barus, Yessi Yospita Darwis Tamba, Darwis Dyan Wulan Sari Hs Elisabeth Elisabeth Esli Silalahi Fransiskus , Randa Marbun, Gembira Pasaribu, Agnes Pasaribu, Sasputra Purba, Imelda R RR. Ella Evrita Hestiandari Sidabutar, Ruth Natalia D. Roitona Silaban, Sunarti E. Silalahi, Donalson Simangunsong, Elisabeth Simanihuruk, Peran Sinaga, Ria Veronica Sinar Ritonga Sitanggang, Darna Sitompul, Pandapotan Situmorang, Tri Yuni Ningsih Tarigan, Immanuael Togatorop, Helen