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PENGARUH MOTIVASI, KOMUNIKASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN KOPDIT CU PARDOMUAN PAKKAT Simangunsong, Elisabeth; Kristina, Mey Happy; Bangun, Kristina
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 4 Nomor 1 April 2025
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v4i1.4761

Abstract

This study aims to test and analyze the influence of motivation, communication and work discipline on employee performance at CU Pardomuan Pakkat Cooperative. Data collection was carried out on a population of 50 employees and the number of research samples was 50 samples. The technique used was saturated sampling. Data analysis using SPSS version 25. The data analysis techniques used in this study were validity and reliability tests, multiple linear regression analysis and hypothesis testing. From the results of partial testing, each variable is, the t-value of motivation is (6.174)> t-table (1.679) with a significance level of 0.000 <0.05, so that motivation has a significant effect on employee performance. The t-value of communication is (6.989)> t-table (1.679) with a significance level of 0.000 <0.05, so that communication has a significant effect on employee performance. The t-value of work discipline of (12,890) > ttable (1.679) with a significance level of 0.000 < 0.05, so that work discipline has a significant effect on employee performance. The F test shows that motivation, communication and work discipline simultaneously have a significant effect on employee performance at CU Pardomuan Pakkat Cooperative, with an Fcount value of 20.683 > Ftable of 3.20 and a significance value of 0.000 < 0.05. The results of the study formulated that the multiple linear regression equation is KK = 7.176 + 0.268 M + 0.178 K + 0.732DK + e. This means that motivation, communication and work discipline have a significant partial effect on employee performance at CU Pardomuan Pakkat Cooperative.The determination coefficient of 0.773 is equal to 77.3%, meaning that employee performance can be explained by the variables of motivation, communication and work discipline by 77.3% while the remaining 22.7% is explained by other factors such as work stress, training and others that were not included in this study.
FAKTOR- FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PADA PT. PLN WILAYAH SUMUT CABANG LUBUK PAKAM RANTING MEDAN DENAI Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Vol 16 No. 1 Tahun 2016
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v16i1.124

Abstract

Elisabeth, This study aims to identify and analyze the factors that affect customer satisfaction. Benefits of the research is to provide input to the PLN in order to deliver a quality service. The population of this study were all customers of PT. PLN (Persero) Regional Branch of North Sumatra Medan Denai Lubukpakam Branch. A sample of 125 respondents. Data collection techniques by questionnaire and documentation. Data analysis techniques by factor analysis. Results of research and discussion shows from 25 variables were observed before the rotation are 15 variables that have a correlation coefficient above 0.5 setelahrotasi to 23 variables as the dominant factor influencing customer satisfaction. Of the 23 variables are grouped into eight factors: Factor 1: Understanding customer needs, quick service, hospitality employees, Employee Attitudes, place of service is safe and sympathetic attitude. FACTOR 2: Attention sincere, timeliness of service and employee performance. FACTOR 3: The equipment used and the speed of service, FACTOR 4: Respond to complaints and handling problems, FACTOR 5: Concern officer, Presedur petition and competence of employees, FACTOR 6: Willingness employee help, Conformity implementation and Recency of equipment, FACTOR 7: Information clear and sense of security during the deal and FACTOR 8: Attention Patience officers and employees. Conclusion There are 23 variables as the dominant factor affecting customer satisfaction, namely: understanding customer needs, fast service, friendliness of employees, employee attitudes, a safe care, attitudes sympathetic, genuine concern, timeliness of service, the appearance of an employee, the equipment used , speed of service, response to complaints, troubleshoot problems, care attendant, Presedur petition and employee competencies, employee willingness to help, Conformity implementation, recency equipment, clear information, Sense of security during the deal, the attention of officers and employees Patience. While the suggestions need to improve the quality of services quickly and accurately through the training and development of employees, disseminating the manual system with computerized equipment online payment of electricity bills to provide convenience for customers and establish mutually beneficial relationship
FAKTOR FAKTOR YANG MEMPENGARUHI KEBIJAKAN DEVIDEN PADA PERUSAHAAN INDUSTRI BARANG DAN KONSUMSI YANG TERDAFTAR DI BURSA EFEK INDONESIA Saragih, Joana L.; Purba, Betniar; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1194

Abstract

This study aims to find out the extent of influence, profitability, liquidity, company size and leverage on dividend policy on industrial goods and consumption companies listed on the Indonesia Stock Exchange. The population in this study was 59 industrial companies of goods and consumption. Sampling techniques used is purposive sampling in accordance with the criteria that have been determined, so obtained samples 45 companies, with a research period of 3 years so that the total number of 45. The data analysis techniques used are multiple linear regression analysis and hypothesis testing using t test and F test with a significance rate of 5%. Partial test results (t test) show profitability has a positive and significant effect on dividend policy, liquidity has an insignificant positive effect on dividend policy, company size has insignificant positive effect and leverage negatively and significantly affects dividend policy. Simultaneous test results (test F) show that variable profitability, liquidity, company size and leverage together have a positive and significant effect on dividend policy in Goods and Consumption Industry companies listed on the Indonesia Stock Exchange (IDX).
PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP SEMANGAT KERJA PADA KOPDIT CU MANDIRI TEBING TINGGI Simangunsong, Elisabeth; Saragih, Joana L.; Purba, Betniar; Purba, Imelda R
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1410

Abstract

The purpose of this study was to analyze the effect of compensation and work environment on employee morale at the CU Mandiri Tebing Tinggi Kopdit. Benefits of Research: Provide information material to the management of CU Mandiri Tebing Tinggi Kopdit about the effect of compensation and work environment on employee morale and For other researchers it can be used as a reference in conducting studies or research with the same subject matter as well as input for interested parties directly with this research. The number of samples was 96 respondents, the method of collecting data was through questionnaires and documentation, the variables studied were about the effect of compensation and work environment on employee morale at the Cooperative Unit of CU Mandiri Tebing Tinggi partially and simultaneously on work morale and data analysis methods with multiple regression. The results showed the linear regression equation: Linear regression equation: SK = 0.558 + 0.797Kom + 0.448LK., indicating the regression coefficient of the compensation variable (Kom) and work environment (LK), which was positive, meaning that all variables had a positive influence on work morale. The correlation coefficient (R) = 0.886, which means that the relationship between the compensation variable (Kom) and the work environment (LK) on work morale is very strong. The coefficient of determination (R2) = 0.785 means that the variable compensation (Kom) and work environment (LK) is able to explain 78.5% of work morale, while 21.5% is influenced by other factors. The calculated t value of the compensation variable = 6.871 and the work environment = 3.273 > t table which shows a significance number of 0.000 < 0.05, then the two variables have a partially significant effect on work morale. The calculated F value = 83.058 > F table with a significance level of 0.000 < 0.05, then Ho is rejected and H1 is accepted, meaning that the compensation variable (Kom) and work environment (LK) have a significant effect simultaneously on work morale. Based on the conclusion above, it is better if the Cooperative of CU Mandiri Tebing Tinggi needs to increase the compensation provided and the work environment to encourage employee morale so as to create job satisfaction. , Judging from the value of the coefficient of determination (R2) = 0.785, it means that compensation and work environment variables are able to explain 78.5% of work spirit while 21.5% is influenced by other factors. Other factors that affect morale should be investigated from the internal and external environment.
PENGARUH PREDIKTABILITAS MEREK, KESUKAAN PADA MEREK, KOMPETENSI MEREK, REPUTASI MEREK DAN KEPERCAYAAN PADA PERUSAHAAN TERHADAP LOYALITAS MEREK HONDA: ( Studi Kasus : Mahasiswa Pengguna Sepeda Motor Honda di Fakultas Ekonomi Unika Santo Thomas Medan ) Simangunsong, Elisabeth; Sinaga, Ria Veronika; Manihuruk, Yosefa Pasca Ulina
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2138

Abstract

The purpose of the study was to analyze the effect of brand predictability, brand preference, brand competence, brand reputation, trust in the company on brand loyalty. The sample size was 96 respondents. Data were collected through questionnaires and documentation. The data analysis method used descriptive analysis and multiple linear regression and to test the hypothesis used t test and F test. The results showed the multiple regression equation: LM = 6.337 + .032PM + .755KPM + .119KM + .030RM + .163KPP, meaning that all observed independent variables have a positive influence on brand loyalty. The variable that has a greater influence is the brand preference variable than the other variables. With the t test there are two variables that are not significant, namely the brand predictability variable and brand reputation with t value < t table. While the other three variables, namely brand preference, brand competence and trust in the company have a significant influence on Honda brand loyalty. While the calculated F value = 51.065 > F table, this means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company have a significant influence simultaneously on Honda brand loyalty. The value of the correlation coefficient of brand predictability, brand preference, brand competence, brand reputation and trust in the company to brand loyalty has a strong relationship of r = 0.826. While the coefficient of determination is 0.682 which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 68.2% of brand loyalty while 31.8% is influenced by other factors. It is advisable for PT Astra Honda Motor to increase the variables of brand preference (KPM), brand competence (KM), and trust in the company (KPP) which have a positive influence on brand loyalty. Then PT Astra Honda Motor needs to improve the variables related to brand predictability (PM) and brand reputation (RM) because they do not have a positive influence on Honda brand loyalty. Based on the correlation coefficient value of the brand predictability variable, brand preference, brand competence, brand reputation and trust in the company to brand loyalty have a strong relationship of r = 0.826. While the coefficient of determination is 0.682, which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 68.2% of brand loyalty while 31.8% is influenced by other factors. these other factors (for example, service quality, speed of service, friendliness in service and other factors)
PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE OPPO: (Studi Kasus : Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Katolik Santo Thomas Medan) Simangunsong, Elisabeth; Sitanggang, Darna
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

The purpose of this study was to determine the effect of brand trust consisting of brand predictability, brand liking, brand competence, brand reputation and trust in the company partially and simultaneously on purchasing decisions for Oppo mobile phones. The number of samples is 96 respondents. Multiple linear regression analysis technique and to test the hypothesis used t and F test. The results showed that respondents' responses regarding: brand predictability were more dominant stating the predictability of the brand owned by Oppo cellphones was very good, brand competence was more dominant indicating brand competence owned by Oppo cellphones had been well developed, brand preference was more dominant in expressing preference for the brand owned. Oppo cellphones are good, Reputation is more dominant stating that the brand reputation owned by Oppo cellphones is very good, Trust in the company is more dominant stating that trust in the company owned by Oppo cellphones is very good and Purchasing decisions are more dominant stating that purchasing decisions owned by Oppo cellphones are in accordance with need . The t-test and F-test values show that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company have a partially and simultaneously significant influence on the purchasing decision of Oppo mobile phones. The correlation coefficient value of brand predictability variables, brand preference, brand competence, brand reputation and trust in the company to brand loyalty has a strong relationship of r = 0.954a. While the coefficient of determination is 0.897, which means that the variables of brand predictability, brand preference, brand competence, brand reputation and trust in the company are able to explain 89.7% of the decision to buy Oppo mobile phones while 10.3% is influenced by other factors. Oppo mobile phone manufacturers should increase brand predictability variables, brand liking, brand competence, brand reputation and trust in the company so that they have more influence on purchasing decisions for Oppo mobile phones. This can be proven by the value of the regression coefficient which is much lower than the variable trust in the brand and brand reputation
PENGARUH MOTIVASI KERJA, KERJASAMA TIM DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA KOPDIT CU PARDOMUAN DOLOK SANGGUL Simangunsong, Elisabeth; Sianturi, Laonma; Sitanggang, Darna; Haloho, Elizabeth; Purba, Betniar
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to determine the effect of work motivation, teamwork and work environment on employee performance at KOPDIT CU Pardomuan Dolok Sanggul. The total population is 57 employees and all members of the population are sampled, namely 57 employees. The sampling technique is a census. Data collection was carried out through questionnaires, documentation and interviews. The research method used is descriptive quantitative. From the results of the t test indicate that work motivation, teamwork, and work environment have a positive and significant partial effect on employee performance. The results of the F test show that simultaneously work motivation, teamwork, and work environment have a significant effect on employee performance. From the results of this study obtained multiple linear regression equations; KK= 4.829+ 0.774(X1) + 0.680(X2) + 0.471(X3) + ei. The coefficient of determination is 0.700, meaning that employee performance can be explained by work motivation, teamwork and work environment by 70%, while the other 30% is explained by other variables not included in this study.
PENGARUH SERVICESCAPE DAN HOSPITALITY TERHADAP IMAGE PERPUSTAKAAN UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Haloho, Elizabeth; Harefa, Hilda Syaf’aini; Sitompul, Pandapotan; Saragih, Nawary; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

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Abstract

The purpose of this research is to find out and analyze servicescape that has an effect on image, hospitality has an effect on image, and servicescape and hospitality have simultaneously had an effect on image on the library of the Catholic University of Santo Thomas Medan. The research method used is a quantitative descriptive research method. . The population in this study were all active students in the 2022/2023 Academic Year, totaling 6,540 people. The technique for determining the sample in this study used Propotionate Stratified Random Sampling. As for determining the number of samples (n) used is referring to the Slovin approach. From the results of calculating the number of samples used in this study, there were 98 respondents. The scale of data measurement in this study used a Likert scale. The data analysis technique used is instrument test, classical assumption test, multiple linear regression analysis, hypothesis testing and coefficient of determination test (R2). The results of the study show that (1) the servicescape variable has a positive and significant effect on the image, (2) the hospitality variable has a positive and significant effect on the image, and (3) the servicescape and hospitality variables simultaneously have a positive and significant effect on the image of the Library of the Catholic University of Santo Thomas Medan .
PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK TEH BOTOL SOSRO Simangunsong, Elisabeth; Bangun, Kristina
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to evaluate the partial and simultaneous effects of brand image, brand trust, and brand awareness on brand loyalty for "The Botol Sosro" using a sample of 96 respondents. Data were collected through questionnaires and documentation, and analyzed using multiple linear regression. The research findings indicate that brand image (CM), brand trust (KM), and brand awareness (KesM) have a positive impact on brand loyalty for "The Botol Sosro". Brand trust holds a more significant influence compared to other variables. The t-test results show that CM = 2.236 with a significance of 0.028, KM = 2.675 with a significance of 0.009, and KesM = 2.110 with a significance of 0.038. With a 5% margin of error, Ho is rejected, and H1 is accepted, indicating that all three variables significantly and positively influence brand loyalty. The F-test reveals an F value of 25.407 with a significance of 0.000, confirming that collectively, brand image, brand trust, and brand awareness have a positive and significant impact on the loyalty of Botol Sosro tea. The correlation coefficient (r) of 0.818 indicates a very strong relationship between brand loyalty and brand image, brand trust, and brand awareness. The coefficient of determination (r2) of 0.669 signifies that these three independent variables can explain 66.9% of the variation in brand loyalty, leaving 33.1% explained by other factors. To strengthen brand image, brand trust, and brand awareness, consistency in visual elements and brand messaging across all communication channels is crucial. Building consumer trust through transparency, consistent communication, and ensuring that products or services meet or exceed expectations will enhance a positive reputation and customer trust.
PENGARUH MINAT PERILAKU BERWIRAUSAHA SEBAGAI VARIABEL MEDIASI DALAM PENGEMBANGAN THEORY OF PLANNED BEHAVIOR: (Studi Kasus : Masyarakat yang berwirausaha di Kota Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda; Sinaga, Ria Veronica; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to analyze the role of entrepreneurial behavioral intention as a mediating variable in the development of the Theory of Planned Behavior. The research was conducted in Medan City, with a population consisting of individuals engaged in entrepreneurship within the city. The sample of the study included 400 respondents randomly selected from the population. Data collection was carried out through questionnaires and documentation, while data analysis was performed using Smart PLS version 4.0. The results of the study show that attitude toward entrepreneurial behavior has a significant positive effect on entrepreneurial intention (t-statistic 3.584 > 1.96; p-value 0.000) as well as on entrepreneurial behavior (t-statistic 3.006 > 1.96; p-value 0.003). Subjective norms from reference groups also have a significant positive effect on entrepreneurial intention (t-statistic 2.139 > 1.96; p-value 0.032) and entrepreneurial behavior (t-statistic 2.031 > 1.96; p-value 0.042). Perceived behavioral control has a significant positive effect on entrepreneurial intention (t-statistic 4.043 > 1.96; p-value 0.000) and entrepreneurial behavior (t-statistic 11.194 > 1.96; p-value 0.000). Self-confidence positively influences entrepreneurial intention (t-statistic 4.825 > 1.96; p-value 0.000), but does not have a significant effect on entrepreneurial behavior (t-statistic 0.168 < 1.96; p-value 0.867). Entrepreneurial intention has a positive effect on entrepreneurial behavior (t-statistic 2.576 > 1.96; p-value 0.010). Entrepreneurial intention was found to significantly mediate the influence of entrepreneurial attitude on entrepreneurial behavior (t-statistic 2.060 > 1.96; p-value 0.039). However, entrepreneurial intention does not mediate the influence of subjective norms on entrepreneurial behavior significantly (t-statistic 1.578 < 1.96; p-value 0.115). Similarly, entrepreneurial intention does not significantly mediate the influence of perceived behavioral control on entrepreneurial behavior (t-statistic 1.925 < 1.96; p-value 0.054). On the other hand, entrepreneurial intention significantly mediates the influence of self-confidence on entrepreneurial behavior (t-statistic 2.326 > 1.96; p-value 0.020). To enhance entrepreneurial intention and behavior, synergy between education, industry, and society is necessary to create an environment that supports entrepreneurship. Training programs that combine business simulations, mentoring, and confidence-building can help foster a positive entrepreneurial attitude. Additionally, social support from family, friends, and entrepreneur communities, as well as access to capital and supportive regulations, are crucial to optimizing individual potential for sustainable entrepreneurship.