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All Journal IMAGE Journal of Business Management Education (JBME) Jurnal SOLMA JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK TIJAB (The International Journal of Applied Business) Abdimasku : Jurnal Pengabdian Masyarakat MEDIA BISNIS Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Penelitian Pendidikan Indonesia
Atrisia, Marchela Indah
Universitas Islam Syekh Yusuf
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Innovation of Instagram Use in Improving Business Performance of the Creative Industry in the Fashion Sub sector Heny Hendrayati; Marchela Indah Atrisia; Azhyra Rana Pinasthika; Perengki Susanto; Rosa Prafitri Juniari
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): 10 original research articles were authored/co-authored by 41 authors from 3 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1090

Abstract

This study aimed to find out an overview of the use of social media, especially Instagram in the Creative Fashion Industry in Bandung City and to determine the effect of innovative use of Instagram social media in improving business performance in the Creative Fashion Industry in the City of Bandung. The population was calculated based on the data on the number of clothing business actors registered in the SMEs assisted by the Department of Cooperatives and Small and Medium Enterprises (SMEs) in Bandung. Based on the results of simple correlation analysis, simple linear regression analysis, and hypothesis testing (T-test), it can be seen that the Social Media and Business Performance variables had a strong relationship and had a positive influence  between the  variables.
Co-Authors Astuti, Sherly Azhyra Rana Pinasthika Fatkar, Budiastuti Hendri, Meriza Heny Hendrayati Heny Hendrayati Hudaya Latuconsina Juniari, Rosa Prafitri Khusaini, - Khusaini, Khusaini Perengki Susanto Perengki Susanto Pinasthika, Azhyra Rana Ria Kurniawati Riza, Noviana Rosa Prafitri Juniari Sari, Nurmalla Surachman, Eka Syafawi, Lely Zasafani, Deny