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Rahayu, Sucik
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Neuroscience Social Sciences Other

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The Influence of Promotion, Trust and Customer Experience on Customer Loyalty through Customer Satisfaction at LPK “Maju Jaya” in Grobogan Rahayu, Sucik; Hwihanus, Hwihanus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5248

Abstract

The objective of this study is to demonstrate and evaluate the effects of customer satisfaction at LPK "Maju Jaya" in Grobogan, as well as consumer trust and customer experience, on customer loyalty. A sample of ninety LPK "Maju Jaya" consumers was taken. Research of this kind is quantitative in nature. The data analysis tool utilized is SMART PLS. According to this research, promotion, trust and customer experience have a positive influence and influence on satisfaction. Although customer experience and satisfaction have a positive and significant influence on loyalty, they do not have a positive and significant influence on loyalty. In addition, it has a positive and significant impact on loyalty through customer satisfaction, advertising, trust and experience.
Co-Authors - Hwihanus Alivia, Alivia Andres Sanjaya, Lari Jamalullael, Jaiz Jauro, Alfa Khakim, Ahmad Lukman Lukman Khakim, Ahmad Maryatul Kibtyah, Maryatul Maulidawati, Maulidawati Muhimmatun, Anisa Nikhla, Anisa Muhimmatun Putri, Amanda Alivia Rosari , Dwi Vianita Rosari, Dwi Vianita Rossari, Dwi Vianita Saputri, Nuriana Eka Saputri, Nuriani Dwi Triono, Teguh Imam Triono, Teguh Iman Wangsanata , Susana Aditiya Wangsanata, Susana Aditiya Wangsanata, Susana Aditya