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MODEL PERILAKU PEMBELIAN KONSUMEN DALAM PERSPEKTIF STRATEGI PEMASARAN Saragih, Nawary
MEDIA UNIKA - Majalah Ilmiah Vol 1, No 1 (2013)
Publisher : Universitas Katolik Santo Thomas Sumatera Utara

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Model perilaku pembeli secara ringkas dapat dikatakan bahwa dalam mempelajari keputusan konsumen haruslah dilihat dari beberapa aspek yang mempengaruhi baik tentang sesuatu yang digagas, karakteristik, lingkungan maupun rangsangan pemasaran yang ditawarkan, karena model dari pengambilan keputusan konsumen itu ada tiga aktivitas; input, process, dan output. Rangsangan pemasaran terdiri dari produk, harga, tempat, promosi dan rangsangan lain terdiri dari kekuatan dan peristiwa besar dalam lingkungan pembeli seperti ekonomi, teknologi, politik, dan budaya yang dapat menghasilkan serangkaian tanggapan pembeli yang terdiri dari pemilihan produk, pemilihan merek, atau jenis, pemilihan pemasok, penentuan saat pembelian, dan jumlah pembelian. Faktor-faktor yang mempengaruhi perilaku konsumen terdiri dari: faktor Budaya, faktor-faktor social, faktor pribadi, faktor psikologis. Bagaimana konsumen sampai pada keputusan untuk membeli produk yang ditawarkan pihak perusahaan perlu mengetahui tahap-tahap dalam pengambilan keputusan sehingga dapat menyusun strategi pemasaran yang tepat karena ada tipe dalam pengambilan keputusan keterlibatan tinggi dan keterlibatan rendah dari konsumen. Untuk memudahkan perusahaan dalam meneliti keputusan pembelian konsumen, maka perlu digunakan tahapan komponennya secara cermat pula.

ANALISIS KAJIAN POTENSI PROSPEK USAHA JAJANAN MALAM HARIDI KOTA MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 15 No. 1 Tahun 2015
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v15i1.98

The purpose of this study was to: (1). Describe the main attraction of tourism potential prospects night snacks in Medan. (2). Examines the characteristics of tourists who visit the centers of business prospects night snacks Medan. (3). Assessing the behavior patterns of tourists visiting in the centers of business prospects night snacks Medan. (4). Assessing the perception of tourists to the potential business prospects night snacks in Medan. In order for the city of Medan can become a tourist destination evening snack can be achieved, the necessary development strategies: (1) .Menjaga and create the taste of food and beverages, for example Typical City of Medan. (2). Improve comfort and security of tourists in the centers of the evening snacks. (3). Maintain and enhance the overall area of cleanliness in the centers of the evening snacks. (4). Improve and maintain the appearance of employees in serving tourists. (5). Prices of food and beverages made cheap but the quality is maintained. To take advantage of the vast opportunities, the local government of Medan city are expected to participate more intensively to support the development of snacks in the evening in the city of Medan. The existence of policies and extension is considered to be very helpful in the completion of cooking the evening snacks. In addition, local governments also need to facilitate the growth and development of tourism products industry night snacks with supporters as hardwares local regulations that can accommodate the interests of employers / principals hari.Terkait evening snacks of local government funding can also be a bridge to help the funding recommendation to the entrepreneur evening snacks through cooperatives and banks, one of which is a government-owned bank, Bank of North Sumatra.

ANALISIS KESENJANGAN KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA FAKULTAS HUKUM UNIVERSITAS KATOLIK SANTO THOMAS NEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 15. No. 2 Tahun 2015
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v15i2.103

The purpose of this study was conducted to determine the effect of service quality on student satisfaction Faculty of Law of the Catholic University of Santo Thomas Medan. The sampling technique used is sampling method with a sampling error where sampling based on certain criteria that active students by year of entry proportionally. The data collection is done by using questionnaire data of closed and open (sharpness analysis). Hypothesis analysis is done by using multiple regression analysis and gap analysis. Obtained multiple linear regression equation Y = -6,107X1 0,229X2-4,202X3 + + + 4,317X5 0,503X4. This means that the quality of service (responsiveness, empathy and tangible) positive effect on student satisfaction. While the reliability of service quality assurance, a negative effect on satisfaction Faculty of Law of the Catholic University of Santo Thomas Medan. Interval kesenjanagan Student dissatisfaction is in the interval -337 up to 267 to satisfaction of students, it is necessary to repair the reability (accuracy, speed of service, timeliness in and out perkukliahan. Kesuaian service with the promise offered) and assurance (Alertness Employees in serving the student affairs , Alertness Lecturer in serving the student affairs). In terms of reliability assurance negative influence on satisfaction of students and gap interval in the interval -337 up to 267 to satisfaction of students, efforts are needed improvement to reability and assurance in the hope to close the gap between perceived to increase student satisfaction

APLIKASI PENDEKATAN THEORY OF REASONED ACTION UNTUK MEMPERIKSI MINAT MASUK MENJADI PESERTA MANDIRI BADAN PENYELENGGARA JAMINAN SOSIAL KESEHATAN (Studi Kasus: Masyarakat Kecamatan Medan Selayang) Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 17 No. 2 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i2.414

In BPJS Health still happened paradox rights, that is for health protection there is still ambiguity happened at Mitra Hospital which not as expected with that felt by patient, for example for certain sick like cancer for chemo process only long and difficult service for certain reasons as well. This is contrary to expectations by the Minister of Health proposed by Nafsiah Mboi that BPJS Health will endeavor to bear all kinds of diseases. Based on this, the research problem is formulated "Whether the theory of reasoned action can be used to predict the interest of the community to be a Mandiri BPJS Health participant in Medan Selayang Society". The purpose of this study is to determine the application of the theory of reasoned action in predicting the interest of entering into a participant Mandiri BPJS Health. While the benefit of the research is to provide information to the management of BPJS Health about the theory of reasoned action to predict the interest to be a participant Mandiri BPJS Health. Determination of the sample is done incidentally ie kusioner given to the Society which when met with researchers in the research location. The number of samples is determined based on the maximum error (sampling error). From the research results can be concluded that: (a). Attitudes and preference groups to be participants of Independent BPJS Health on average respondents give a positive effect (strong) on the intention to behave. (b). Based on the equation of intention to enter the participants into the Mandiri BPJS Health as a requirement of 0.62 (62%). While the effect on subjective Norm (SN) is 0.38 (38%). As a consideration (a). BPJS Health Management needs to improve the consistency of services for the required attribute benefits in accordance with the demands of positive participants on the presence of BPJS Health, (b). BPJS Health Management continuously needs to learn the attitudes of participants, because this can be used as a basis to increase the number of participants and improve the satisfaction of a prosperous Society.

PENGARUH SISTEM PENYALURAN KREDIT TERHADAP KEPUASAN ANGGOTA CREDIT UNION KARYA MURNI MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 18 No. 1 Tahun 2018
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v18i1.417

Credit Union (CU) Karya Murni Medan is a business engaged in lending and receiving deposits. Members of the CU often complain because of the vulnerable process of administering credit until the disbursement phase, resulting in members less satisfied with the credit distribution system set by the CU. From the problem identification, formulated the research problem is "Does the credit channeling system have a significant influence on the satisfaction of CU members" .The research hypothesis "Is there any effect of credit distribution system on the satisfaction of CU members". The purpose of this study is to determine the effect of credit distribution system on the satisfaction of CU members. The benefits of research is to increase insight and knowledge of the author on the influence of credit distribution system to the satisfaction of CU members. The study population is all members of CUtahun 2016 as many as 7200 people. The sample was taken 96 people with maximum error sampling. Data collection techniques are documentation techniques and questionnaires. Data analysis technique used is simple linear regression analysis.Conclusion: The credit disbursement system in CU has not been optimally satisfying the members, due to the length of time span between applications with credit realization. The credit interest rate offered is higher than other CU. Members of CU complain that they are not responding quickly enough to complain, if the application is approved, it is obliged to pay the administrative fee. The equations are y = 0.727 + 0.803.x. That is, the credit channeling system has a positive effect on the satisfaction of CU members. The correlation coefficient value is 0.769. That is, the credit channeling system has a positive relationship to the satisfaction of CU members. Determinant coefficient value of 0,591, meaning that member satisfaction can be explained by credit distribution system equal to 59,1% while 40,9% again explained by other factor. The test results z-count = 11.646> z table = 0,000, then H0 is rejected. That is, the credit channeling system has a significant effect on the satisfaction of CU members, can be accepted at a significance level of 5%. Suggestion as information material. Instead, CU will accelerate the decision making of credit realization, to maintain member loyalty. Preferably, CU decreases loan interest rates in anticipation of the shift of members to other CUs that offer lower interest rates. To increase member satisfaction, CU should waive members on the credit administration costs . Because satisfaction on credit distribution system there are other factors as much as 40.9%, then CU Management should be in overcoming it requires system improvement and service improvement in various fields.

PENGARUH BAURAN PEMASARAN JASA TERHADAP LOYALITAS ANGGOTA KOPERASI SIMPAN PINJAM KARYA MURNI MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 19 No. 1 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i1.466

The purpose of this research is to know and analyze the influence of service marketing mix to the loyalty of members of Cooperative save and loans Karya Murni Medan. The benefits of this research is to provide information material to the cooperative management about the influence of service marketing mix to member loyalty. The research population is all members of Cooperative save and loans Karya Murni Medan in 2017 as much as 7200 people. The sample of research was 96 respondents with maximum sampling error technique. Required data are collected through questionnaire results. Data analysis technique used is multiple linear regressionanalysis. From the research results obtained correlation coefficient (R) of 0.936 means there is a positive and significant relationship between service marketing mix to member loyalty. Determinant coefficient value (R Square) of 0.875 means loyalty is influenced by service marketing mix factor of 87.5% while the remaining 12.5% again explained by other factors. Multiple linear regression equation obtained from test result Y = 2.589 + 0,488 X1 + 0,214 X2 + 0,270 X3 + 0,180 X4 + 0,105X5 + 0,059X6 + 1,923X7 mean marketing service mix have positive and significant influence to member loyalty.The test results obtained Fcountvalue of 103.159 with the value of sig 0,000 < 0.05 then Hi accepted and H0 rejected, meaning that the marketing service mix significantly influence the loyalty of members at a significant level of 5%. Suggestion by looking at the result of analysis that dominant variable is product variable, promotion and service of consumer need to be maintained by improving execution of service marketing mix conducted in accordance with member desire. While the variables are still smaller effects such as price, place, people / employees, and the process needs to provide uniqueness that is different from other competitors to members more loyal to the purchase of service products offered by the Cooperative

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUASAN ANGGOTA KOPERASI SIMPAN PINJAM KARYA MURNI MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 19 No. 2 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i2.578

The purpose of this study was to determine the effect of the marketing mix of services on the satisfaction of members of the Cooperative Savings and Loans Work Purely Medan ". The type of research used is descriptive and quantitative. The research sample of 96 respondents with the method of sampling the maximum sampling error of the population is done randomly. The data needed is collected through a questionnaire. Data analysis method used is multiple linear regression analysis. The results obtained by the coefficient of determination (R2) of 0.979 means that the service marketing mix is able to explain the satisfaction of members in the Cooperative Savings and Loans Cooperative Medan of 97.9% and 2.1% again influenced by other factors not explained in this study. Regression equation Y = 1,464 + 0,696XÂ¬1 + 1,179X2 + 0,562X3 + 0,471X4-0,366X5 + 0,150X6 + 0,389X7-0,401X8 + Îµ. F test, where the significant level of 0.000 is smaller than the significant standard of 5% or 0.05, where the F-count is 511,235> F-table is 1.96, it can be concluded that the marketing mix of services has a positive and significant effect on Satisfaction of members of the Savings and Credit Cooperative Karya Murni Medan. T test, stated that product variables, price, place, promotion, and service operations have a positive and significant effect on member satisfaction. Physical evidence variable has positive effect, but it is not significant. The variable person / employee and customer service has a negative effect, but it is significant on member satisfaction. Suggestions, product variables, prices, places, promotions, and service operations have a positive and significant effect on member satisfaction needs to be maintained for member satisfaction. Variable people / employees, and customer service when viewed from the equation of negative regressions, then to overcome them needed improvements to the members' skills, neatness and politeness as well as attractive appearance of employees. Variable physical evidence to be more significant to overcome it requires improvements in the speed of service, speed of information provision, transparency in organizing the Annual Member Meeting and transparency in the election process of the board to achieve member satisfaction. Reviewing the entire system of service marketing mix variables that are member complaints in terms of loan interest rates offered, the length of time between an application and loan disbursement, the mismatch of the loan amount and approved, the amount of administrative costs and the burden of fines on loans.

PENGARUH PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA (STUDI KASUS: MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS KATOLIK SANTO THOMAS MEDAN) Saragih, Nawary
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.1018

The purpose of this research is to know how big influence of entrepreneurial knowledge to entrepreneurship interests Student Program the Study of Faculty of Management of Saint Thomas Catholic University Medan. Research type used by descriptive and kuantitatif. Sampel research as much 96 Responder with the method of maximum sampling error intake from population conducted at random (random sampling). Data required to be collected through kuesioner by online. Method Analyse the data used is with the simple linear regression analysis. Result of research descriptively that entrepreneurial knowledge of Student Program the dominant Management Study agree equal to 51,04 % to entrepreneurial knowledge. While equal to 44,17 % that entrepreneurial knowledge can support the Student to hanker the entrepreneurship. Result of examination obtained: 1). Coefficient Determinasi ( R2) equal to its 0,230 meaning entrepreneurial knowledge able to explain the entrepreneurship interests of Student equal to 23,0 %, and 77,0 % is again influenced by other;dissimilar factor which is not explained this research (for example introductory sinergi entrepreneurial knowledge of Business, Makerting, e-commerce). 2). Equation of Regresi Y = 1.966+0,490+e. Where about mount the signifikan 0.000 < 0,05, by t-hitung equal to 5.306 > t-tabel equal to 1,65 hence Ho refused its meaning entrepreneurial knowledge own the influence which are positive and signifikan to entrepreneurship interests of Student. Suggested: 1). Because coefficient determinasi ( R2) still equal to its 0,230 meaning still lower the influence of entrepreneurial knowledge able to explain the entrepreneurship interests of Student, hence to support and also to grow the entrepreneurial knowledge of Student needed the make-up of items more aplikatif with the support sinergi from entrepreneurial knowledge other; dissimilar like Business. Marketing, e-commerce.2). Because reason appearance there still donot hanker and reason hanker the entrepreneurship from Student, hence to overcome it have righteously University of Roman of Santo Thomas Medan form the Unit of Student Co-Operation as training basin and or place learn the entrepreneurship for Student support they become the entrepreneurial to be getting out of unemployment later. 3). For the research of here in after better add the other; dissimilar variable outside this research which can explain the variable of dependen of entrepreneurship interests of Student like opportunity, personality, motivate the entrepreneurship, environmental of family after student become the collegiate and others

PENGARUH HARGA, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HONDA INDAKO BINJAI Dachi, Rosa Ningsih; Saragih, Nawary; Simanhuruk, Peran
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1414

The purpose of this study was to determine and explain the effect of price, promotion and brand image on purchasing decisions at PT. Honda Indako Binjai. Data collection was carried out by distributing questionnaires to 96 consumers who already owned a Honda Scoopy stylish sporty motorbike. Testing techniques used in research are validity testing, reliability testing, multiple linear regression analysis, hypothesis testing (F test and t test) and analysis of the coefficient of determination. Data analysis using SPSS version 22. From the results of the study showed multiple linear regression equations where: Y= 4.740+0.369X1+0.145X2+0.251X3+e. Simultaneously (F test) price, promotion, and brand image have a positive and significant effect on purchasing decisions (F-count of 50.344 > F-table 2.70). Partially (t test) the price has a positive and significant effect on purchasing decisions where t-count 5.545>t-table 1.66159 with a significant level of 0.000 t-table1,66159 with a significant level of 0.000 t-table 1.66159 with a significant level of 0.013

PENGARUH KUALITAS JASA TERHADAP KEPUASAN ANGGOTA KOPERASI SIMPAN PINJAM KARYA MURNI MEDAN Saragih, Nawary
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1736

The purpose of this study was to determine the effect of quality on the satisfaction of members of the Karya Murni Savings and Loans Cooperative Medan. The type of research used is descriptive and quantitative. The research sample was 96 respondents with the maximum sampling error sampling method from the population carried out randomly. The required data was collected through a questionnaire. The data analysis method used is multiple linear regression analysis. The results showed that the trend of the number of cooperative members, the remaining operating results and the total assets of the cooperative decreased, this happened because of the dissatisfaction of the members in terms of the loan interest rates offered were higher than other savings and loan cooperatives, the length of time span between the application and loan disbursement ( checking files, guarantees, checking guarantees) while the need for funds is urgent, there are many administrative costs (fee to become a member, notary deed fees, fees if members borrow, loan administration fees and the impact of the Covid-19 pandemic that makes members' businesses stand still and unable to do so). paying dues obligations and loan installments this makes members leave the cooperative. Based on the F-test, with a significant level of 0.000 F-table which is 2.58, meaning that service quality simultaneously has a positive and significant effect on member satisfaction. The results of the t-test, that the tangibles variable, has a positive effect on the satisfaction of the members of the cooperative, but it is not significant on the satisfaction of the members of the cooperative. While empathy has a negative effect on the satisfaction of the members of the cooperative, but it is significant on the satisfaction of the members of the cooperative. Seeing the weakness of the t-test of the tangible and empathy variables, it is suggested that the management of the cooperative needs to review it by providing a uniqueness that is different from other competitors so that members can enjoy the results that are felt to exceed expectations, so that members will be very satisfied and remain loyal to the services offered. by members of the Karya Murni Savings and Loans Cooperative Medan

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