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All Journal QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT bit-Tech Journal of Economics, Business, and Government Challenges INFORMASI (Jurnal Informatika dan Sistem Informasi) Jifosi Journal of Advanced in Information and Industrial Technology (JAIIT) Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Global Leadership Organizational Research in Management
Arista Pratama
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Evaluate the Intentions and Behaviors of Live Streaming Feature Users with the UTAUT Model Cahyono, Athallah Rafif; Arista Pratama; Virdha Rahma Aulia
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2632

Abstract

The rapid advancement of digital innovation in Indonesia's e-commerce industry has encouraged the widespread adoption of live streaming features such as Shopee Live, which enable real-time interaction between sellers and buyers. Despite the growing popularity of this feature, limited research has investigated the behavioral factors that drive its sustained use, particularly by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) with the construct of trust. This study aims to evaluate users’ behavioral intentions and actual usage of Shopee Live by applying the UTAUT model, extended with the trust variable to better capture the dynamics of live streaming-based commerce. A quantitative approach was employed through an online survey distributed to Shopee users with prior experience using the live feature. Using purposive sampling, a total of 215 valid responses were collected, with a response rate of 86%. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results show that Effort Expectancy, Social Influence, Price Value, Habit, and Trust significantly affect behavioral intention, while Performance Expectancy, Facilitating Conditions, and Hedonic Motivation do not. Furthermore, Habit, Trust, and Behavioral Intention significantly influence actual usage behavior. This study contributes to the e-commerce literature by extending the UTAUT framework with trust in the specific context of live streaming. The findings emphasize the stronger role of trust and social factors over utilitarian and entertainment considerations. E-commerce platforms should focus on strengthening user trust, promoting ease of use, and encouraging habitual usage to increase engagement with live commerce features.
Evaluation of the Quality Satisfaction the MELISA Information System with the WebQual 4.0 Method Oktaimanuella, Revinindia; Arista Pratama; Asif Faroqi
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2671

Abstract

The integration of information technology in higher education is essential to support academic and administrative activities. The MELISA Information System at Surabaya State University plays a vital role in meeting student needs. Periodic evaluation of user satisfaction is necessary to ensure the quality and effectiveness of the service, as poor system quality can hinder learning and productivity. This study aims to analyze and evaluate the quality of the MELISA Information System at Surabaya State University and its impact on student satisfaction. Specifically, this research seeks to determine how WebQual 4.0's Usability Quality, Information Quality, and Service Interaction Quality dimensions influence user satisfaction. Using a quantitative descriptive survey method, data was collected via online questionnaires from Surabaya State University students who use MELISA. System quality was measured using three dimensions of WebQual 4.0: Usability Quality, Information Quality, and Service Interaction Quality. Data analysis involved descriptive statistics and multiple linear regression to test the effect of quality dimensions on student satisfaction. The results show that Usability Quality, Information Quality, and Service Interaction Quality significantly affect student satisfaction with MELISA. The majority of respondents gave a positive assessment, although some improvements are still needed. Information Quality was found to be the most dominant influence on student satisfaction. The quality of the MELISA Information System, based on WebQual 4.0, is crucial for student satisfaction at Surabaya State University. To increase user satisfaction, the university must continue to improve the usability, accuracy of information, and quality of service interactions in the MELISA system.
Adoption of ShopeePay Among Indonesian Gen Z Women: A UTAUT-Based Evaluation Anidew, Nadilla; Arista Pratama; Asif Faroqi
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2840

Abstract

This study investigates factors influencing the adoption and utilization of ShopeePay, a digital wallet integrated within the Shopee e-commerce platform, among Generation Z women in Indonesia. Given this demographic group's active engagement in digital transactions, identifying key behavioral factors underlying their adoption of mobile payment technologies is essential. Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), this research examines core determinants of behavioral intention toward ShopeePay, additionally incorporating trust, perceived security, and network externalities into the analytical framework. Employing a quantitative research methodology, the study utilized an online structured survey involving 160 female respondents aged between 18 and 27 years who actively use ShopeePay. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.1.0.9. Findings demonstrate that performance expectancy, social influence, and perceived security significantly and positively affect behavioral intention to adopt ShopeePay. Trust indirectly influences intention through its impact on performance expectancy. Interestingly, effort expectancy and facilitating conditions did not demonstrate significant direct effects on behavioral intention. These results underscore that Gen Z female users prioritize application performance, social recommendations, and perceived safety when selecting digital payment solutions. Practically, these insights inform e-wallet developers and marketing professionals in designing targeted functionalities and marketing strategies aligned with user expectations and digital habits. Moreover, this study contributes to existing academic literature on mobile payment adoption and offers strategic implications for enhancing user acceptance, particularly among young female consumers in Indonesia.
Co-Authors Achmad Ubaidillah Adelia Sefri Larasati1 Alifansa, Dimas Mirza Amalia, Indira S. Andre Yusuf Trisna Putra Anidew, Nadilla Anita Wulansari Artanto, Aphief Tri Asif Faroqi Asmaul Khusna Bayu Wibisono, Aryo Cahyono, Athallah Rafif Doddy Ridwandono Eristya Maya Safitri Erwan Adi Saputro Hanif Ryandhika Ginaris Iqbal Mahendra Laksmi Diana Masykuri Latief Muhammad Darriel Aqmal Aksana Nanang Haryono Nur Tsalitsna Imamah Oktaimanuella, Revinindia Pitria, Putri Ayu Riyantoko, Prismahardi Aji Safitri, Eristya Maya Virdha Rahma Aulia