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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Komunikasi Islam (J-KIs) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) JURNAL SAHID DA'WATII Jurnal Netnografi Komunikasi J-CEKI
Sutisna Riyanto
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Religion Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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TEORI PARADIGMA NARATIF PADA PENULISAN NASKAH VIDEO ANIMASI EDUKATIF TENTANG PENGENALAN JAMSOSTEK BPJS KETENAGAKERJAAN KEPADA ANAK REMAJA SMP Nayla Qonita Jasmin; Erna Ernawati; Sutisna Riyanto
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.918

Abstract

Visual media can make conveying information easier and more interesting, one of which is by displaying visual media in the form of animated videos. Educational videos with animated visuals are a highly appealing form of media, especially for the younger generation who are accustomed to visual-based content on digital media platforms such as e-learning, YouTube, Instagram, and TikTok. BPJS Ketenagakerjaan is a new innovation in the effort to disseminate educational information on socialization programs to various educational institutions. BPJS Ketenagakerjaan conveys messages to junior high school students depending on how communicators deliver the material and what media is used to deliver the material. Therefore, this study examines how narrative paradigm theory is used in writing educational animated video scripts about introducing BPJS Ketenagakerjaan social security to junior high school students. The narrative paradigm theory is used as the theoretical basis for composing the story in the animated video, emphasizing the importance of narrative in delivering educational messages in animated videos. The implementation of the narrative paradigm in the script is presented to reflect the principles of narrative fidelity and narrative coherence in the story, as well as to build audience understanding and attitude change. The principle of fidelity addresses the social realities of adolescents (concerns about future employment and social protection), while coherence demonstrates relatable elements and reinforces the message about the importance of social security through the experiences of workers.
ELEMEN-ELEMEN KOMUNIKASI DALAM KONTEN REVIEW FILM HOME SWEET LOAN di AKUN @ngelantur¬¬¬¬¬¬_id Syabina Nur Syania; Sutisna Riyanto; Erna Ernawati
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.921

Abstract

Communication is a process by which one person conveys information and understanding to another. Film is a communication medium that has a significant impact on shaping public opinion. Film is not just a means of entertainment, but also a medium for education and social reflection. TikTok, as a communication medium for delivering messages, can reach Generation Z audiences. The purpose of the communication process carried out by the @ngelantur_id account through the Home Sweet Loan film review content is to provide information, understanding, and build audience interest in the film being discussed. This study aims to determine the communication elements in the Home Sweet Loan film review content on the @ngelantur_id account. The TikTok account @ngelantur_id utilizes a relaxed, humorous, and analytical style of messaging, including visual articles about Generation Z. The communication process is used as an analysis to assess the recipient's interest in the Home Sweet Loan film review content. The elements that support the communication process are "Who Says What," "In Which Channel," "To Whom," and "With What Effect"
Hubungan Review TikTok @Abel_Cantika dengan Minat Beli Timephoria Mahasiswi Komunikasi Digital dan Media Angkatan 60 Awinda, Tania; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13529

Abstract

Perkembangan media sosial di era digital membawa perubahan signifikan terhadap strategi pemasaran, khususnya melalui platform TikTok yang memungkinkan influencer menyampaikan review produk secara lebih autentik dan persuasif dibandingkan iklan konvensional. Penelitian ini bertujuan untuk mengetahui hubungan antara review TikTok yang dibuat oleh beauty influencer @Abel_Cantika dengan minat beli produk kecantikan Timephoria mahasiswi Program Studi Komunikasi Digital dan Media IPB angkatan 60. Penelitian memanfaatkan metode kuantitatif teknik purposive sampling, dengan jumlah responden sebanyak 68 orang yang ditentukan melalui rumus Slovin dengan margin of error 10%. Instrumen penelitian berupa kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan terdapat adanya hubungan positif dan signifikan antara review TikTok dan minat beli setelah data diolah menggunakan program SPSS.. Secara keseluruhan, penelitian menegaskan bahwa review TikTok berperan penting dalam membentuk minat beli, terutama ketika disampaikan oleh influencer yang kredibel, menarik, dan mampu membangun kedekatan emosional dengan audiens, sehingga temuan ini dapat menjadi acuan bagi pemasar dalam merancang strategi influencer marketing yang lebih efektif.
STRATEGI DIVISI MEDIA BRANDING DALAM OPTIMALISASI PUBLIKASI DAN CITRA DPMA IPB Auliya Asyifa Rozen; Sutisna Riyanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40029

Abstract

This study aims to analyze the media branding division's strategy in optimizing the publication and Image of the Directorate of Agromaritime Community Development (DPMA IPB), focusing on its goal to be active, credible, and innovative. Utilizing a qualitative approach through active participation observation and in-depth interviews, the research was conducted within DPMA IPB. The findings indicate that the Division's strategic efforts to project its institutional Identity (Melewar, Foroudi, & Jin, 2020) have encountered a significant Image gap. This gap is primarily due to two constraints: the low readership rate of articles and a monotonous and overly formal writing style. This failure to transform technical material into engaging narratives directly resulted in low audience Engagement (low page views), suggesting the institutional message was not effectively delivered. The study concludes that achieving a credible Reputation requires the Division to intensify its narrative strategies (storytelling) and implement a robust data-based evaluation system to validate the public's perception and optimize the institutional image.
Co-Authors Akromah, Rahillatul Amanu, Zhevio Aufa Anggi Widia Khairunisa Anggi Widia Khairunnisa Auliya Asyifa Rozen Awinda, Tania Erika Difa Nadia Kharisma Erna Ernawati Khadijah Najma Zahirah Leonard Dharmawan lestari, winda Manoppo, Nathaniela Anya Jeconia Mohamad Ghozali Meonawar Muhammad Avicenna Nabhila Manisya Nadira Said Assa’di Nayla Qonita Jasmin Rici Tri Harpin Pranata Rully Nur Septiana Embisa Salwa Putri Awalina Suparman Suparman Suparman suparman suparman Syabina Nur Syania Wahyu Budi Priatna