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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Komunikasi Islam (J-KIs) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) JURNAL SAHID DA'WATII Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Cendekia Ilmiah
Sutisna Riyanto
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI DIVISI MEDIA BRANDING DALAM OPTIMALISASI PUBLIKASI DAN CITRA DPMA IPB Auliya Asyifa Rozen; Sutisna Riyanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40029

Abstract

This study aims to analyze the media branding division's strategy in optimizing the publication and Image of the Directorate of Agromaritime Community Development (DPMA IPB), focusing on its goal to be active, credible, and innovative. Utilizing a qualitative approach through active participation observation and in-depth interviews, the research was conducted within DPMA IPB. The findings indicate that the Division's strategic efforts to project its institutional Identity (Melewar, Foroudi, & Jin, 2020) have encountered a significant Image gap. This gap is primarily due to two constraints: the low readership rate of articles and a monotonous and overly formal writing style. This failure to transform technical material into engaging narratives directly resulted in low audience Engagement (low page views), suggesting the institutional message was not effectively delivered. The study concludes that achieving a credible Reputation requires the Division to intensify its narrative strategies (storytelling) and implement a robust data-based evaluation system to validate the public's perception and optimize the institutional image.
Pengaruh Penggunaan Media Sosial Pribadi terhadap Personal Branding Mahasiswa Komunikasi Digital dan Media Anatasya Disha Nurhayati Siswanto; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 2 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i2.7669

Abstract

The rapid advancement of social media platforms has reshaped how people form and express their identities within digital environments, especially among university students. This research seeks to examine the extent to which personal use of social media influences the development of personal branding among students in the Digital Communication and Media Program at IPB University Vocational School. A quantitative research method with a survey approach was applied, involving 71 participants selected through random sampling techniques. Data collection was carried out using an online questionnaire employing a four-point Likert scale, and the data were analyzed through various statistical tests including validity and reliability assessments, classical assumption tests, Pearson correlation, simple linear regression, and determination coefficient using SPSS software. The results demonstrate that personal engagement with social media has a significant and positive relationship with students’ personal branding. Students who post consistently, produce high-quality content, and engage positively with audiences tend to project a stronger professional persona. Overall, the findings indicate that social media serves not only as a means of communication but also as an essential medium for developing one’s reputation and professional credibility in the digital age.
Hubungan Review TikTok @Abel_Cantika dengan Minat Beli Timephoria Mahasiswi Komunikasi Digital dan Media Angkatan 60 Tania Awinda; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13529

Abstract

Perkembangan media sosial di era digital membawa perubahan signifikan terhadap strategi pemasaran, khususnya melalui platform TikTok yang memungkinkan influencer menyampaikan review produk secara lebih autentik dan persuasif dibandingkan iklan konvensional. Penelitian ini bertujuan untuk mengetahui hubungan antara review TikTok yang dibuat oleh beauty influencer @Abel_Cantika dengan minat beli produk kecantikan Timephoria mahasiswi Program Studi Komunikasi Digital dan Media IPB angkatan 60. Penelitian memanfaatkan metode kuantitatif teknik purposive sampling, dengan jumlah responden sebanyak 68 orang yang ditentukan melalui rumus Slovin dengan margin of error 10%. Instrumen penelitian berupa kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan terdapat adanya hubungan positif dan signifikan antara review TikTok dan minat beli setelah data diolah menggunakan program SPSS.. Secara keseluruhan, penelitian menegaskan bahwa review TikTok berperan penting dalam membentuk minat beli, terutama ketika disampaikan oleh influencer yang kredibel, menarik, dan mampu membangun kedekatan emosional dengan audiens, sehingga temuan ini dapat menjadi acuan bagi pemasar dalam merancang strategi influencer marketing yang lebih efektif.
OPTIMALISASI KONTEN VISUAL PADA PLATFORM DIGITAL RUMAH PENDIDIKAN SEBAGAI MEDIA INFORMASI LAYANAN KEMENDIKDASMEN Taranian Olifia, Happy; Sutisna Riyanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53265

Abstract

Digital transformation requires government institutions to present public service information attractively. However, the Digital Service Utilization division of Pusdatin Kemendikdasmen faces challenges due to bureaucratic documents on the Rumah Pendidikan platform that are rigid and dense, risking audience fatigue. This study aims to analyze the production management workflow, Visual Communication Design (VCD) elements, and public information transformation strategies to overcome bureaucratic rigidity. The method employed is descriptive qualitative, with data collected through in-depth interviews, participative observation, and visual asset documentation. The study reveals that content pre-production is systematically managed through weekly meetings planned one month prior to publishing. The implementation of VCD elements consistently safeguards brand identity using sans-serif typography (Inter and Nunito), mandatory color codes (blue for Ruang Guru GTK, orange/yellow for Ruang Murid), and layout safe zones. Furthermore, the strategy successfully transforms dense texts into dynamic Instagram feeds carousel and storytelling-based reels, alongside adaptive presentation-deck layouts on the Bimtek Guru Pejuang Digital (GPD) guidelines. Visual content optimization effectively delivers ministry public services in a concise, aesthetic, and professional manner.
Co-Authors Akromah, Rahillatul Amanu, Zhevio Aufa Anatasya Disha Nurhayati Siswanto Anggi Widia Khairunisa Anggi Widia Khairunnisa Auliya Asyifa Rozen Awinda, Tania Erika Difa Nadia Kharisma Erna Ernawati Hari Otang Sasmita Khadijah Najma Zahirah Leonard Dharmawan lestari, winda Mohamad Ghozali Meonawar Muhammad Avicenna Nabhila Manisya Nadira Said Assa’di Nayla Qonita Jasmin Rici Tri Harpin Pranata Rully Nur Septiana Embisa Salwa Putri Awalina Suparman suparman suparman Suparman Suparman Syabina Nur Syania Tania Awinda Taranian Olifia, Happy Wahyu Budi Priatna