Garuda - Garba Rujukan Digital

TEORI PARADIGMA NARATIF PADA PENULISAN NASKAH VIDEO ANIMASI EDUKATIF TENTANG PENGENALAN JAMSOSTEK BPJS KETENAGAKERJAAN KEPADA ANAK REMAJA SMP Nayla Qonita Jasmin; Erna Ernawati; Sutisna Riyanto
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.918

Visual media can make conveying information easier and more interesting, one of which is by displaying visual media in the form of animated videos. Educational videos with animated visuals are a highly appealing form of media, especially for the younger generation who are accustomed to visual-based content on digital media platforms such as e-learning, YouTube, Instagram, and TikTok. BPJS Ketenagakerjaan is a new innovation in the effort to disseminate educational information on socialization programs to various educational institutions. BPJS Ketenagakerjaan conveys messages to junior high school students depending on how communicators deliver the material and what media is used to deliver the material. Therefore, this study examines how narrative paradigm theory is used in writing educational animated video scripts about introducing BPJS Ketenagakerjaan social security to junior high school students. The narrative paradigm theory is used as the theoretical basis for composing the story in the animated video, emphasizing the importance of narrative in delivering educational messages in animated videos. The implementation of the narrative paradigm in the script is presented to reflect the principles of narrative fidelity and narrative coherence in the story, as well as to build audience understanding and attitude change. The principle of fidelity addresses the social realities of adolescents (concerns about future employment and social protection), while coherence demonstrates relatable elements and reinforces the message about the importance of social security through the experiences of workers.

ELEMEN-ELEMEN KOMUNIKASI DALAM KONTEN REVIEW FILM HOME SWEET LOAN di AKUN @ngelantur¬¬¬¬¬¬_id Syabina Nur Syania; Sutisna Riyanto; Erna Ernawati
JURNAL SAHID DA'WATII Vol 4 No 02 (2025): DESEMBER 2025
Publisher : Fakultas Ilmu Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56406/jurnalsahiddawatii.v4i02.921

Communication is a process by which one person conveys information and understanding to another. Film is a communication medium that has a significant impact on shaping public opinion. Film is not just a means of entertainment, but also a medium for education and social reflection. TikTok, as a communication medium for delivering messages, can reach Generation Z audiences. The purpose of the communication process carried out by the @ngelantur_id account through the Home Sweet Loan film review content is to provide information, understanding, and build audience interest in the film being discussed. This study aims to determine the communication elements in the Home Sweet Loan film review content on the @ngelantur_id account. The TikTok account @ngelantur_id utilizes a relaxed, humorous, and analytical style of messaging, including visual articles about Generation Z. The communication process is used as an analysis to assess the recipient's interest in the Home Sweet Loan film review content. The elements that support the communication process are "Who Says What," "In Which Channel," "To Whom," and "With What Effect"

Hubungan Review TikTok @Abel_Cantika dengan Minat Beli Timephoria Mahasiswi Komunikasi Digital dan Media Angkatan 60 Awinda, Tania; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13529

Perkembangan media sosial di era digital membawa perubahan signifikan terhadap strategi pemasaran, khususnya melalui platform TikTok yang memungkinkan influencer menyampaikan review produk secara lebih autentik dan persuasif dibandingkan iklan konvensional. Penelitian ini bertujuan untuk mengetahui hubungan antara review TikTok yang dibuat oleh beauty influencer @Abel_Cantika dengan minat beli produk kecantikan Timephoria mahasiswi Program Studi Komunikasi Digital dan Media IPB angkatan 60. Penelitian memanfaatkan metode kuantitatif teknik purposive sampling, dengan jumlah responden sebanyak 68 orang yang ditentukan melalui rumus Slovin dengan margin of error 10%. Instrumen penelitian berupa kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan terdapat adanya hubungan positif dan signifikan antara review TikTok dan minat beli setelah data diolah menggunakan program SPSS.. Secara keseluruhan, penelitian menegaskan bahwa review TikTok berperan penting dalam membentuk minat beli, terutama ketika disampaikan oleh influencer yang kredibel, menarik, dan mampu membangun kedekatan emosional dengan audiens, sehingga temuan ini dapat menjadi acuan bagi pemasar dalam merancang strategi influencer marketing yang lebih efektif.

STRATEGI DIVISI MEDIA BRANDING DALAM OPTIMALISASI PUBLIKASI DAN CITRA DPMA IPB Auliya Asyifa Rozen; Sutisna Riyanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.40029

This study aims to analyze the media branding division's strategy in optimizing the publication and Image of the Directorate of Agromaritime Community Development (DPMA IPB), focusing on its goal to be active, credible, and innovative. Utilizing a qualitative approach through active participation observation and in-depth interviews, the research was conducted within DPMA IPB. The findings indicate that the Division's strategic efforts to project its institutional Identity (Melewar, Foroudi, & Jin, 2020) have encountered a significant Image gap. This gap is primarily due to two constraints: the low readership rate of articles and a monotonous and overly formal writing style. This failure to transform technical material into engaging narratives directly resulted in low audience Engagement (low page views), suggesting the institutional message was not effectively delivered. The study concludes that achieving a credible Reputation requires the Division to intensify its narrative strategies (storytelling) and implement a robust data-based evaluation system to validate the public's perception and optimize the institutional image.

Pengaruh Penggunaan Media Sosial Pribadi terhadap Personal Branding Mahasiswa Komunikasi Digital dan Media Anatasya Disha Nurhayati Siswanto; Hari Otang Sasmita; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 2 (2026): JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i2.7669

The rapid advancement of social media platforms has reshaped how people form and express their identities within digital environments, especially among university students. This research seeks to examine the extent to which personal use of social media influences the development of personal branding among students in the Digital Communication and Media Program at IPB University Vocational School. A quantitative research method with a survey approach was applied, involving 71 participants selected through random sampling techniques. Data collection was carried out using an online questionnaire employing a four-point Likert scale, and the data were analyzed through various statistical tests including validity and reliability assessments, classical assumption tests, Pearson correlation, simple linear regression, and determination coefficient using SPSS software. The results demonstrate that personal engagement with social media has a significant and positive relationship with students’ personal branding. Students who post consistently, produce high-quality content, and engage positively with audiences tend to project a stronger professional persona. Overall, the findings indicate that social media serves not only as a means of communication but also as an essential medium for developing one’s reputation and professional credibility in the digital age.

Hubungan Review TikTok @Abel_Cantika dengan Minat Beli Timephoria Mahasiswi Komunikasi Digital dan Media Angkatan 60 Awinda, Tania; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13529

Perkembangan media sosial di era digital membawa perubahan signifikan terhadap strategi pemasaran, khususnya melalui platform TikTok yang memungkinkan influencer menyampaikan review produk secara lebih autentik dan persuasif dibandingkan iklan konvensional. Penelitian ini bertujuan untuk mengetahui hubungan antara review TikTok yang dibuat oleh beauty influencer @Abel_Cantika dengan minat beli produk kecantikan Timephoria mahasiswi Program Studi Komunikasi Digital dan Media IPB angkatan 60. Penelitian memanfaatkan metode kuantitatif teknik purposive sampling, dengan jumlah responden sebanyak 68 orang yang ditentukan melalui rumus Slovin dengan margin of error 10%. Instrumen penelitian berupa kuesioner skala Likert lima poin yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan terdapat adanya hubungan positif dan signifikan antara review TikTok dan minat beli setelah data diolah menggunakan program SPSS.. Secara keseluruhan, penelitian menegaskan bahwa review TikTok berperan penting dalam membentuk minat beli, terutama ketika disampaikan oleh influencer yang kredibel, menarik, dan mampu membangun kedekatan emosional dengan audiens, sehingga temuan ini dapat menjadi acuan bagi pemasar dalam merancang strategi influencer marketing yang lebih efektif.

HUBUNGAN INTENSITAS PENGGUNAAN INSTAGRAM STORY DENGAN INTERAKSI SOSIAL MAHASISWA KOMUNIKASI DIGITAL DAN MEDIA SEKOLAH VOKASI IPB UNIVERSITY Aureliahermansyah, Nazwa; Wahyu Budi Priatna; Rici Tri Harpin Pranata; Sutisna Riyanto
Jurnal Netnografi Komunikasi Vol. 5 No. 1 (2026): Vol. 5 No. 1 (2026): JNK National Accredited Rank. SINTA 5 based on SK Kemdikti
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jnk.v5i1.127

The development of social media has changed communication patterns and social interactions among university students, particularly through interactive visual features such as Instagram Story. This feature allows users to share temporary content and encourages responses and engagement in computer-mediated communication. High intensity of Instagram Story usage is assumed to increase opportunities for social interaction among users. This study aims to examine the relationship between the intensity of Instagram Story usage and social interaction among students of the Digital Communication and Media Program, Vocational School, IPB University. The research employed a quantitative approach with a correlational survey design. The population consisted of 319 active students from the 60th cohort, with 77 respondents selected using simple random sampling. Data were collected through an online questionnaire using a five-point Likert scale. The intensity of Instagram Story usage was measured through frequency, duration, and attention, while social interaction was assessed using indicators of responsiveness, engagement, and continuity of interaction. Data analysis was conducted using the Spearman Rank correlation test due to non-normal data distribution. The results show a positive relationship with a moderate level of strength between Instagram Story usage intensity and students’ social interaction (r = 0.458; p < 0.05). These findings indicate that higher intensity of Instagram Story usage is associated with increased social interaction. This study supports Social Information Processing Theory, which explains that social interaction in digital communication develops through continuous message exchanges over time.

Title

Found 17 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 17 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 17 Documents
Search