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All Journal Economic Education Analysis Journal AKUNTANSI DEWANTARA JPM (Jurnal Pemberdayaan Masyarakat) JURNAL PENGABDI JABI (Jurnal Akuntansi Berkelanjutan Indonesia) JURNAL AKUNTANSI Akurasi : Jurnal Studi Akuntansi dan Keuangan Jurnal E-Bis: Ekonomi Bisnis Jurnal Ilmiah Akuntansi Kesatuan Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Medikonis Indonesian Community Journal J-LEE - Journal of Law, English, and Economics Jurnal Akuntansi Keuangan dan Bisnis Journal of Accounting and Digital Finance IJCOSIN : Indonesian Journal of Community Service and Innovation Abdi Makarti Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomi, Bisnis, dan Akuntansi PEDAMAS (Pengabdian Kepada Masyarakat) Fokus Abdimas Perwira Journal of Economics and Business (PJEB) Perwira Journal of Community Development (PJCD) JAS (Jurnal Akuntansi Syariah) Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Destin Alfianika Maharani
Universitas Perwira Purbalingga
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Abdi Makarti

 1 
PENINGKATAN KEMAMPUAN PEMASARAN DIGITAL PADA UMKM DI DESA SUMBANG PURWOKERTO UNTUK MENINGKATKAN DAYA SAING DAN JANGKAUAN PASAR Maharani, Destin Alfianika; Hasibuan, Reza Rahmadi
ABDI MAKARTI Vol 3, No 2 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i2.730

Abstract

This community service program was motivated by the problem of low utilization of digital marketing among MSMEs in Sumbang Village, Purwokerto, with 70% of participants not optimally using social media and only 30% utilizing the marketplace. The purpose of this program is to improve digital marketing skills through participatory training and intensive mentoring. The methods used include needs analysis, training sessions, and direct practice in the field. The evaluation results showed that 85% of participants started actively using social media, 60% succeeded in creating business accounts in the marketplace, and there was an increase in customer interaction of 75%. In addition, 45% of participants reported an increase in sales after utilizing paid advertising, and 90% of participants were able to use digital analysis tools such as Google Analytics to monitor the effectiveness of their campaigns. This program has succeeded in providing a positive impact on MSMEs in Sumbang Village, improving digital marketing skills that are essential to compete in a competitive market. It is recommended to continue the program with follow-up sessions and collaboration with third parties for ongoing support for MSMEs.
EDUKASI PERPAJAKAN GUNA PENINGKATAN KONTRIBUSI PENDAPATAN NEGARA Maharani, Destin Alfianika; Arofah, Anastasia Anggarkusuma; Renovriska, Melia Dwi; Fitriyanti, Fitriyanti; Astuti, Tri
ABDI MAKARTI Vol 4, No 2 (2025): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v4i2.867

Abstract

This community service program aimed to enhance tax awareness and understanding among micro, small, and medium enterprises (MSMEs) in Blambangan Village, Banjarnegara. Despite increased awareness following training, low tax literacy remains a major challenge. Many participants were still unfamiliar with tax regulations, calculation procedures, and administrative processes, including the synchronization of their Taxpayer Identification Number (NPWP) with their national ID number (NIK). The program was carried out through planning, implementation, and evaluation stages. Educational materials included general tax provisions, applicable tax rates, everyday tax practices, and fraud prevention. Results showed improved participant knowledge and awareness. However, continuous educational efforts are needed to ensure compliance and prevent potential administrative sanctions. Sustainable tax education—delivered in a practical and contextual manner—is essential for building a tax-compliant culture, especially in rural and developing communities. This program also supports the national goal of increasing state revenue through improved voluntary compliance among taxpayers.
Co-Authors A.A. Ketut Agung Cahyawan W Ainiyah, Ghonimah Zumroatun Amelia, Shela Rizqi Anastasia Anggar Anastasia Anggarkusuma Arofah Anastasia Anggarkusuma Arofah, Anastasia Anggarkusuma Aning Fitriana Anjani, Lulu Alfiatun Arief Nurhandika Ariyansah, Dimas Aulia Nisa Khusnia, Aulia Nisa Ayu Sitanini Ayu Sitanini Ayu Sitanini Ayu Sitanini Dinnas Purnomo Dyah Supriatin Efendi, Alfarisi Akbar Fatimah, Ika Siti Fitriana, Aning Fitriyanti Fitriyanti Fitriyanti, Fitriyanti Alfianika Ghonimah Zumroatun Ainiyah Ghonimah Zumroatun Ainiyah Hana Afifah, Hana Hasibuan, Reza Rahmadi Hasirun Heni Purwantini Hima Barima Ika Maulita Ika Siti Fatimah Ika Siti Fatimah Ika Siti Fatimah Kartika Chandra Sari Karunia Zuraidaning Tyas Kurniati, Rani Kurniati, Rani alfianika Latifah, Tiya Margani Pinasti MELIA DWI RENOVRISKA Melia Dwi Renovriska Mundiyani Mundiyani Mustofa, Sidiq Ali Nasiroh, Siti Pangestika, Lia Widya Purwantini, Heni Puspitawati, Endah Rani Kurniati Redjo, Paulina Rosna Dewi Redjo, Paulina Rosna Dewi Renovriska, Melia Dwi Sari, Meliana Cintia Septi Purwaningsih, Septi Shella Rizqi Arfianti, Shella Rizqi Siti Maesaroh Siti Nasiroh Siti Nasiroh Solihah Sundari, Tri Supriatin, Dyah Tiya Latifah Tri Astuti Tyas, Karunia Zuraidaning Wardani, Nur Indah Widodo, Nur Aliya Wirawan, Nugroho Budi