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All Journal International Journal of Economics Development Research (IJEDR) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) GEMILANG: Jurnal Manajemen dan Strategi Bisnis Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN)
Salapudin, Salapudin
Universitas Bina Bangsa
Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Indonesian Collaboration Journal of Community Services (ICJCS)

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UPAYA PENINGKATAN KREATIVITAS DAN INOVASI UMKM DENGAN BUKU REFERENSI INSPIRATIF DI KOTA SERANG Khaeruman, Khaeruman; Harsono, Pramudi; Tabroni, Tabroni; Suflani, Suflani; Bahits, Abdul; Salapudin, Salapudin; Sukmawan, Irwan; Komarudin, Mochamad Fahru; Lesmana, Ihwan Satria; Triana, Leni
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 4 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i4.190

Abstract

The community service activity entitled "Efforts to Enhance Creativity and Innovation in MSMEs with Inspirational Reference Books in Serang City", held in September 2024, aimed to improve the creativity and innovation of MSME entrepreneurs. Through a webinar and book review of "Inspirational MSMEs: Secrets to Success in the Modern Era", participants gained valuable insights into product innovation, digital marketing strategies, and efficient financial management. The activity was successful in equipping MSME entrepreneurs with new knowledge and skills, motivating them to apply creative ideas and utilize digital media for business development. Feedback surveys revealed that participants felt more confident and prepared to face challenges and expand their businesses. Furthermore, the event fostered networking opportunities for MSME entrepreneurs, which could further support their business growth. Overall, this community service activity contributed positively to enhancing the competitiveness of MSMEs in Serang City and can serve as a model for similar initiatives in other regions
Co-Authors Anggia, Sofina BAHITS, ABDUL Desiyani, Risma Eka ENCEP SAEFULLAH, ENCEP Fatari, Fatari Hafidz Hanafiah Khaeruman Komarudin, Mochamad Fahru LENI TRIANA, LENI Lesmana, Ihwan Satria Muhammad Suparmoko Pramudi Harsono Retno Wulansari RIKA KARTIKA Romli, Ombi Siti Mutmainah Suflani Sukmawan, Irwan Sumarsid, Sumarsid Surachman Surachman Tabroni Uli Wildan Nuryanto Yollanda Octavitri Yuliah, Yuliah