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All Journal Aptisi Transactions on Technopreneurship (ATT) PREPOTIF : Jurnal Kesehatan Masyarakat Enrichment : Journal of Management International Journal of Engineering, Science and Information Technology Jurnal Sosial dan Teknologi Milestone: Journal of Strategic Management Feedforward: Journal of Human Resource Journal of Comprehensive Science Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Equivalent: Jurnal Ilmiah Sosial Teknik
Kho, Ardi
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Short Video Marketing and Collaboration Brand Network Configuration in Indonesia Skincare Market Sukarnadi, Natalia; Lemy, Diena Mutiara; Kho, Ardi
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.811

Abstract

This study explores how brand network configuration, collaboration, and short video content marketing impact purchase intention within Indonesia's skincare market. The research is grounded in the Theory of Reasoned Action while examining the roles of brand attitude and subjective norms as mediating factors and gender's moderating effect. Using a quantitative survey method, data were collected from 260 Indonesian consumers who were actively engaged with local skincare brands and short video platforms. With brand attitude and with subjective norms considered as critical mediators, results coming from Partial Least Squares Structural Equation Modelling (PLS-SEM) reveal that collaboration brand networks, along with short video content marketing, do significantly increase purchase intention. Furthermore, the effect is more substantial within female consumers. Thus, a prominent gender moderation is indicated here. Local skincare brands should collaborate tactically, leverage short-form video content, improve consumer engagement, and make strategic purchases to highlight the findings' importance. This study applies the Theory of Reasoned Action more broadly, not only to digital and collaborative marketing contexts, but also provides brands with actionable managerial insights as they seek competitive advantage in emerging markets.
Determinants of Salesperson Performance: Motivation, Training, Job Satisfaction, and Compensation at PT. ABC Dealers in Bogor and Depok Jonathans, Sudrajat; Kho, Ardi; Sunarjo, Richard Andre; Samuel, Sylvia
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 1 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i1.292

Abstract

Background: Employee performance is a key determinant of sales improvement and is significant in the automobile industry, as marketing/sales personnel directly interact with customers during the sales process. From 2020 to 2024, PT. ABC dealerships in Bogor had an achievement rate of only 49.2% to 92.8%, and Depok 50.5% to 85.6%, thus showing a performance gap and untapped potential in Bogor and Depok. Objective: This study aimed to analyze the effect of work motivation, job training, job satisfaction, and compensation on the performance of sales employees (salespersons) at PT. ABC automobile dealerships in the Bogor and Depok area. Methods: The research respondents were 288 sales employees from a total of 306 sales employees of PT. ABC outlets in the Bogor and Depok area. The study employed a quantitative research approach, with SEM-based analysis using AMOS as the data analysis technique. Results: The results show that career development, compensation, and job satisfaction respectively have a positive and significant effect on employee performance. Though, work motivation and job training do not affect employee performance. The model results suggested that career development (β=0.138, p=0.003), compensation (β=0.254, p=0.001), and job satisfaction (β=0.181, p=0.014) were significant predictors of work performance. Conclusion: Training has no impact on job satisfaction and performance, whereas career development and compensation enhance the job satisfaction and performance of employees. Motivation boosts satisfaction but does not lead to improved performance. These relationships are partially mediated by job satisfaction. PT. ABC needs to improve career paths, compensation transparency, and recognition systems.
The Influence of Ethical Leadership, Affective Commitment, Knowledge Sharing, Innovation Climate, and Technology Acceptance on Innovative Behavior of Secondary ART Teachers in SPK Schools in Jakarta Vanesha Maryanto, Roma Eka; Kho, Ardi
Jurnal Sosial Teknologi Vol. 6 No. 5 (2026): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v6i5.32804

Abstract

This research investigates the structural determinants of Art Teachers’ Innovative Behavior (ATIB) in Indonesian SPK (international-curriculum) secondary schools using Partial Least Squares Structural Equation Modeling (PLS-SEM). Grounded in ethical leadership, affective commitment, knowledge sharing, organizational innovation climate, and technology acceptance frameworks, the study examines how leadership- and technology-related factors influence innovative behavior. Data were collected from 97 secondary art teachers implementing Cambridge IGCSE, Pearson Edexcel GCSE, and IB MYP Visual Arts curricula. The results indicate that Technology Acceptance is the strongest predictor of ATIB (β = 0.496, p < 0.001), followed by Knowledge Sharing (β = 0.243, p = 0.020) and Organizational Innovation Climate (β = 0.208, p = 0.019). Ethical Leadership and Affective Commitment do not significantly predict innovative behavior, and Knowledge Sharing does not mediate these relationships. The structural model explains 61.1% of the variance in ATIB. These findings suggest that within standardized and digitally integrated international-school environments, innovation is driven more by technological readiness and collaborative systems than by leadership ethics alone, highlighting the critical role of digital integration in contemporary art education contexts.
Co-Authors Antoni, Irene Budianto, Bernard Ch. Maniagasi, Elsie Christina Michelle Diena Mutiara Lemy Fachry Abda El Rahman Gozali, Ivana Agustin Jonathans, Sudrajat Kamil, Muhammad Farhan Kristoko Dwi Hartomo Nanda, Kezia Arya Rumanti, Elisabeth Dewi Salam, Rahmat Samuel, Sylvia Savira Alifa Sudibjo, Niko Sukarnadi, Natalia Sunarjo, Richard Andre Sutedja, Indrajani Teuku Alif Ananda Untung Rahardja Vanesha Maryanto, Roma Eka Yustika Rusnanda