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Journal : JAM : Jurnal Aplikasi Manajemen

Application Influence of The Competitive Advantage Strategy and Total Quality Management Towards Corporation Performances (Study in The Manufacturing Corporation Certificates of ISO 9000 in East Java) Gunarianto -
Jurnal Aplikasi Manajemen Vol 9, No 2 (2011)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research is aimed at obtaining empirical evidence and perfect understanding about influence phenomenas of the competitive advantage strategy application and Total Quality Management towards manufacturing corporation performances obtaining certificates of ISO 9000 in East Java.Contribution of this research is expected to be able to provide ideas about the scientific development in the fields of Strategic Management, Cost Management and Operational Management. Especially for corporations and professionals, this research is expected to provide contribution to the setting of strategic plan, application of Total Quality Management and performance appreciation using Balanced Scorecard perspective.Census research method is applied in this research. While the research type is descriptive-verificative. To test the hypothesis used method of Structural Equation Modeling and Principle Component Analysis is applied. Results of the descriptive analysis show that application influence of the competitive advantage strategy and Total Quality Management, towards corporation performances is proved to be categorically high. Application on each perspective existing in the Balanced Scorecard is also proved to be categorically high.Results of the hypothesis test show that application influence of the competitive advantage strategy towards corporation performance is 34%, application influence of Total Quality Management towards corporation performance is 21%. Simultaneously application influence of the competitive advantage strategy and Total Quality Management towards corporation performance is 91 %.This research implies that application of competitive advantage strategy, and Total Quality Management are proved to provide positive and significant contribution towards manufacturing corporation performance.Keywords: Competitive Advantage Strategy, Total Quality Management, Balanced Scorecard, Certificate of ISO 9000, Stretegic Busines Unit
Perumusan Konsep Kebijakan Peningkatan Kualitas Sentra Industri Mikro dan Kecil Kota Blitar Gunarianto, Gunarianto
Jurnal Aplikasi Manajemen Vol. 6 No. 1 (2008)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This research is aimed formulating quality increase of policy concept of micro and small industry centre located in Blitar city. Contribution of this research is expected to able to create the above quality increase of policy concept of micro and small industry centre located in Blitar city. Research method used is survey method, using Participatory Research Appraisal (PRA), Focus Group Discussion (FGD), processed by Structural Equation Modelling and SWOT analysis. Results of empirical analysis show that instituonalization significantly has a positive influence upon marketing, production, human resource and finance, each of with has, coeficients of 0,524, 0,471, 0,361 and 0.495. And, infrastructure factor having dominant influence upon human resource (0,472), followed by marketing (0,289), finance (0.276). Internal factor having significant influence upon working performace is marketing and production, each of with has coefficient of 0.547 and 0.128. This research implies that commitment and sinergy from all related sides is needed to succeed formulation result of general model development of micro and small industry centre located in Blitar city so that it will be successfully implemented.