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Journal : CogITo Smart Journal

Pemodelan Persamaan Struktural Pada Adopsi Mobile Banking Studi Kasus: Bsgtouch Bank Sulutgo Ronny Walean; Juhenwils Talumantak
CogITo Smart Journal Vol 7, No 2 (2021): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/cogito.v7i2.347.421-435

Abstract

Kemajuan dalam teknologi telekomunikasi dan informasi memiliki dampak besar pada banyak sektor industri, termasuk sektor perbankan. Mobile banking kemudian menjadi pilihan nasabah dalam transaksi keuangan. Penelitian ini bertujuan untuk menganalisis penerimaan nasabah terhadap penggunaan layanan mobile banking dengan menggunakan pendekatan Technology Acceptance Model (TAM) yang dikembangkan oleh Davis (1989). Penelitian ini menganalisis 277 responden nasabah pengguna layanan BSGTouch dengan menggunakan metode kuantitatif dan teknik analisis data SEM PLS menggunakan aplikasi SmartPLS. Hasil penelitian ini menunjukan bahwa perceived ease of use dan perceived usefulness mempengaruhi attitude toward using pengguna, attitude toward using kemudian mempengaruhi behavioral intention, dan behavioral intention mempengaruhi responden actual use nasabah pengguna  mobile banking. Penelitian ini menjelaskan secara lengkap bagaimana setiap variabel dalam TAM saling berhubungan satu sama lain. Secara umum penggunaan TAM dalam menganalisis adopsi mobile banking bisa dibuktikan dalam penelitian ini. Kata kunci— Mobile Banking, SEM, Technology Acceptance Model
Structural Equation Modeling in E-Commerce Application Users: Case Study of Shopee Ronny H. Walean; Douglass Rasuh; Cliford R. Ratulangi
CogITo Smart Journal Vol. 10 No. 1 (2024): Cogito Smart Journal
Publisher : Fakultas Ilmu Komputer, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/cogito.v10i1.622.464-477

Abstract

In line with current developments, especially advances in technology that are increasingly advancing, it facilitates all community activities in buying and selling goods, with the existence of e-commerce now people no longer need to go directly to the store to make these transactions. One of the e-commerce applications that are widely used today is a platform for shopping on the internet called Shopee which is easy to use. This study aims to see what factors are included in the form of acceptance by users of e-commerce applications, especially at Shopee, using Davis' (1989) Technology Acceptance Model (TAM) methodology. In this study, the analysis was conducted on 220 respondents who often or have used the Shopee application using the SEM PLS data analysis tool and a quantitative approach with the SmartPLS application. The results demonstrate the pathway through which users' attitudes toward usage are shaped by their perceptions of usefulness and ease of use, subsequently influencing their behavioral intentions, and ultimately impacting their actual usage behavior on the e-commerce application, namely Shopee. This study comprehensively elucidates the interrelationship among each Technology Acceptance Model (TAM) variable examined. Overall, the application of TAM in investigating the use of Shopee is validated through the findings of this study