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All Journal Jurnal Bahana Manajemen Pendidikan QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Tadbir : Jurnal Studi Manajemen Pendidikan CogITo Smart Journal SEIKO : Journal of Management & Business Jurnal Mantik Aksara: Jurnal Ilmu Pendidikan Nonformal Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Klabat Journal of Management JER
Ronny H Walean
Universitas Klabat
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : JER

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Influential Elements in Consumer Decision-Making on E-Commerce Applications: A Study in North Minahasa Walean, Frandy; Walean, Ronny; Koyongian, Yeane
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1400

Abstract

This study investigates the key factors influencing consumer purchasing decisions through e-commerce applications in North Minahasa Regency, Indonesia. While prior research has largely concentrated on national and urban markets, limited empirical evidence exists regarding consumer behavior in regional contexts. Addressing this gap, the study employs an exploratory factor analysis approach using data collected from 152 respondents who meet specific e-commerce usage criteria. Principal component analysis revealed four dominant factors affecting purchasing decisions: Shopping Convenience, Technological Advancement, Attractive Features, and Social Influence. These factors together explain 70.92% of the total variance in consumer decision-making. Shopping Convenience emerged as the most influential, highlighting the importance of trust, security, and ease of use. The findings provide valuable insights for both academia and e-commerce stakeholders, particularly in optimizing marketing strategies and platform development to suit regional consumer needs. Limitations include geographical scope, sample diversity, and platform generalization. Future research is recommended to explore a broader demographic and additional influencing variables, such as environmental or technological innovations.
Co-Authors Cliford R. Ratulangi Daysi Fikka Kelejan Delli Sabudu Deske W. Mandagi Douglass Rasuh Evelyn Natalie Karwur Frandy Melvin Walean Hotmauli Harianja Juhenwils Talumantak Lendo, Patricia Lumeno, Kimberly Mantiri, Anggun Tryuda Ninggrum Marni Roring Marselina Lay Rihi Salainti, Shane Stephen Dylan Shapely Ambalao Sharon Kumaratih Dewi Wardoyo Tangkudung, Elisabeth Fransisca Tonny Irianto Soewignyo Walean, Frandy Yeane Koyongian