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All Journal Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen Teori dan Terapan Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Jurnal Manajemen Strategi dan Aplikasi Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Inovasi Ekonomi JIM (Jurnal Ilmu Manajemen) Warta Pendidikan : Jurnal Pendidikan dan Budaya Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah eMBeJi : Manajemen dan Bisnis Jurnal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Economics and Management Scienties Journal of Management Research and Studies
Martaleni -
Universitas Gajayana Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Journal of Management Research and Studies

 1 
Marketing Mix Strategies to Determine Purchasing Decisions for Fashion Products Fatimah; Martaleni, Martaleni
Journal of Management Research and Studies Vol. 1 No. 1: January - June (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i1.25

Abstract

The rapid development of the fashion business in Indonesia has led to high competition in the fashion business. In making purchasing decisions, consumers will be faced with several factors, one of which is the marketing mix factor. This study aims to examine the effect of the marketing mix on purchasing decisions. The research approach used is quantitative research with explanatory research. The variables in this study are product, price, promotion, place, and purchasing decisions. The research location is at Metro Busana Mojopahit. The population in this study were all buyers at Metro Clothing. The sampling technique was carried out using non-probability sampling technique, and a research sample of 90 respondents was obtained. Data analysis was carried out using multiple linear regression tests with SPSS software version 20. The results showed that product, price, promotion, and place partially and simultaneously had a positive and significant effect on purchasing decisions. The promotion variable is the variable that has the greatest effect on purchasing decisions. The results of the study indicate management to further maximize marketing given the increasingly fierce competition in the fashion business today.
The Influence of Marketing Mix on Loyalty Through Customer Satisfaction at Indomie Food Stalls (Warmindo) in Malang City Fitriyah; Martaleni
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.36

Abstract

The purpose of this study is to analyze the effect of the 7P Marketing Mix relationship (Product, Price, Promotion, Place, People, Process, Physical Evidence) on Loyalty and / or through Customer Satisfaction at Indomie Food Stalls in Malang City. This research is an explanatory research with a quantitative approach. The variables in this study include Marketing Mix 7P (X), Customer Satisfaction (Y), and Loyalty (Z). The population in this study are Warmindo consumers in Malang City who have made more than 1 purchase and are more than 17 years old, the number of which is not known with certainty. The sample used was 351 respondents with the data collection method using a questionnaire. The data analysis used is Partial Least Square-Structural Equation Model (PLS-SEM) using the help of the SmartPLS 4 analysis tool. The results of research with male-dominated respondents show that the 7P marketing mix affects customer satisfaction but the location variable has no effect on customer satisfaction. Price and location variables have no effect on customer loyalty. There is an influence between customer satisfaction and customer loyalty. Price, product, promotion, people, process and physical appearance variables have a positive effect on loyalty through customer satisfaction while location variables do not.
The Influence of the Marketing Mix on Customer Satisfation Dyah Murdayani Kusumaningrum; Martaleni
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.38

Abstract

This study aims to examine and analyze the effect of the marketing mix on customer satisfaction at the Nelongso Pakis Fried Chicken restaurant, Malang Regency. The population in this study were all customers who had visited the Nelongso Pakis Fried Chicken restaurant. The research method used is a quantitative method. Samples were taken as many as 240 respondents using purposive sampling technique. The type of data used in this research is primary data. Data collection techniques using a questionnaire. Hypothesis testing uses multiple linear regression analysis techniques with SPSS version 21.0. Based on the results of the partial analysis (T test) shows that the variable product, price, promotion, and people have a significant effect on customer satisfaction. While the place, process, and physical evidence variables have no significant effect on customer satisfaction. Furthermore, the results of the simultaneous analysis (Test F) showed that all independent variables had an effect on customer satisfaction at the Nelongso Pakis Fried Chicken Restaurant, Malang Regency.
Co-Authors A. Fathony Hidayat Adya Hermawati Adya Hermawati Ahmad Ari Kuswandari Yushinta Ayu Bulan Febry KD. Ayu Bulan Febry KD., Ayu Bulan Dedy Sugiarto Diana Supratiwi Djumahir - Djumilah Zain Dyah Murdayani Kusumaningrum Dyah Sawitri Ernani Hadiyati Fatimah FITRIYAH G. Budi Wahyono Hartini Prasetyaning Pawestri Hendrakusuma, FX Bhakti Husin Husin, Husin Islam, Saiful Kartika Dewi Sri Susilowati Madyaratri, Dellafanny Noor Masruroh Masruroh Maulana Abdul Rahman Mintarti Rahayu Muhammad Dhohir Ni Nyoman Kerti Yasa Nurwati Nurwati Ramlawati Ramlawati Rery Sukmawati Rini Astuti Rini Astuti Roby Sambung Ryke Novita Ryke Novita, Ryke S.B.P. Handhajani Sri Hadiati Syaifurrahman Syaifurrahman Totok Hendarto Yoga Arif Wicaksono Yudianto Yudianto