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All Journal The Indonesian Journal of Public Administration (IJPA) PRoMEDIA Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Jurnal Ilmu Komunikasi Progressio Al Basirah Inisiasi JOURMICS : Journal of Media and Communication Studies PANDAWA : Jurnal Pengabdian kepada Masyarakat Jurnal Studi Islam dan Sosial Ar Rasyiid Journal of Islamic Studies
Mirza Azkia Muhammad Adiba
Sekolah Tinggi Agam Islam Mulia Astuti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Veterinary Other

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Komodifikasi Budaya dalam Challenge TikTok sebagai Strategi Representasi Identitas di Era Media Sosial Febrianda, Putri Aulia; Adiba, Mirza Azkia Muhammad
Lisyabab : Jurnal Studi Islam dan Sosial Vol 6 No 2 (2025): Lisyabab, Jurnal Studi Islam dan Sosial
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Sekolah Tinggi Agama Islam Mulia Astuti (STAIMAS) Wonogiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58326/jurnallisyabab.v6i2.408

Abstract

This study aims to analyze the commodification of social media through the lens of Jean Baudrillard’s theory of simulation and simulacra, using TikTok Indonesia as a case study. In the digital era marked by hyperreality, social media has evolved beyond a platform for interaction to become a space of symbolic production and consumption. Representations in digital content often replace reality itself, constructing idealized and aestheticized images driven by algorithmic appeal. Employing a qualitative descriptive approach and case study method, this research observes several popular TikTok contents in Indonesia, focusing on self-branding, daily life aesthetics, and cultural challenges. The findings reveal that most of the content represents simulations of life that emphasize visual impact over authentic representation. Personal identity, cultural elements, and even private emotions are transformed into digital commodities with social and economic value manifested through likes, comments, followers, and potential endorsements. The study concludes that TikTok serves as a site for the construction of new meanings where social reality is increasingly redefined through symbolic consumption. Rather than reflecting genuine life experiences, digital content tends to follow trends and visuals that satisfy the logic of visibility and viral appeal. These findings reinforce Baudrillard’s argument that in postmodern society, reality is no longer directly experienced, but is instead replaced by institutionalized and mass-reproduced representations shaped by media systems and consumer culture.
Konvergensi Media dalam Model Produksi dan Distribusi Konten Indonesiana TV Imansari, Nitra Galih; Al-Faizah, Nabila Muthmainnah; Adiba, Mirza Azkia Muhammad
PRoMEDIA Vol 11, No 2 (2025): JURNAL PUBLIC RELATION DAN MEDIA KOMUNIKASI
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/promedia.v11i2.8979

Abstract

This study aims to analyze the transformation of content production and distribution models at Indonesiana.TV, as a representation of media convergence practices within Indonesia’s public broadcasting institutions. Operated under the Ministry of Education, Culture, Research, and Technology (Kemendikbudristek), Indonesiana.TV demonstrates how public broadcasters adapt to the digital ecosystem through technological integration, cross-regional collaboration, and multiplatform content strategies. Using a qualitative single-case study approach, data were collected through in-depth interviews with production and editorial managers, participatory observation of newsroom and digital publication processes, and document analysis of video archives and social media uploads. The findings reveal three key dimensions of media convergence: (1) a transformation of the production model into a collaborative and curatorial system involving regionalunits, creative communities, and independent production houses; (2) a shift in distribution strategies toward multiplatform content repackaging that aligns with digital audience behavior; and (3) the evolution of editorial management into a participatory digital newsroom model. These findings indicate that media convergence in Indonesiana.TV extends beyond technological adaptation—it represents an epistemic and institutional shift toward collaboration, openness, and participatory values in digital broadcasting. The study confirms the applicability of Jenkins’ Convergence Culture (2006) and Helmond’s Platformization of Media (2015) within the Indonesian context and provides insights into developing a data-driven, collaborative, and culturally grounded public broadcasting management model in the era of convergence.
Co-Authors Achmad Zaky Faiz Adela Devia Ahmad, Masnia Al-Faizah, Nabila Muthmainnah Arta Mina, Dina Faiz, Achmad Zaky Fatmah Rangkuti Fauziah Fauziah Febrianda, Putri Aulia Gissani, Muhammad Fikri Ika Widiastuti, Ika Imansari, Nitra Galih Kamaruddin, Muhammad Junaid Luluh Abdilah Kurniawan Muhammad Ridhwan Mulyana, Agung Putra Mulyaningsih Mulyaningsih Nadhiroh, Nadhiroh Nitra Galih Imansari Nur Azizah Prasetyo Adi Nugroho Prasetyo, Sisman Ruslina Dwi Wahyuni SUGIYANTO Wijayanti, Tutut Nur Trias