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All Journal Jurnal Ilmu Komunikasi Isamic Communication Journal JRK (Jurnal Riset Komunikasi) Jurnal Studi Komunikasi Jurnal Pendidikan : Riset dan Konseptual Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Jurnal Ilmu Ekonomi dan Sosial (JIES) Jurnal Komunikasi Indonesia
Haekal Fajri Amrullah
Universitas Mercu Buana
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Ruwatan dreadlocks ritual: branding Dieng as a cultural tourism destination in Wonosobo Mahmudi, Marwan; Mansur, Suraya; Amrullah, Haekal Fajri
Jurnal Studi Komunikasi Vol. 9 No. 3 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i3.9731

Abstract

Identity is entirely a social construction and cannot exist outside cultural representation and acculturation because identity is within the social and cultural environment. In the context of tradition, identity is related to the position and social position of the community. Dreadlocked children are believed to have more daring personalities than humans who are destined to have normal hair. This phenomenon is not limited to dreadlocks who live in Dieng. Several cases were also found in individuals who had direct descendants of the Dieng population, even though they were domiciled outside the Dieng area. This research used Cultural Identity Theory and city branding. What is their social identity? How does the ritual transformation of dreadlocks contribute to the activation of Dieng's brand as a tourist destination? This study employed the constructivism paradigm and analysed systematically meaningful acts socially, especially on the dreadlocks in Dieng, Central Java. The methodological approach is qualitative. The informants are six parents, public figures, and officials. The result shown: For the people of Dieng Plateau, the number of dreadlocked children correlates with people's welfare. The greater the number of dreadlocked children, the better their welfare. The misunderstanding is that the dreadlocks are special, smart, hyperactive because the dreadlocks are guarded by supernatural beings. Related to tourist destinations, the local government uses it as part of a cultural tourism destination that is economical in purpose.
Co-Authors Abdul Hayyie Al Kattani Alfiyyah, Nur Andi Pajolloi Bate Irmulansati Tomohardjo Maemunah Sa'diyah Mansur, Suraya Marwan Mahmudi Mokhtarrudin Ahmad Nono Sungkono Rahmadya Putra Nugraha Ridho Azlam Ambo Asse Rizki Briandana Sungkono, Nono