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Konstruksi Identitas Gay Dalam Instagram (Studi Naratif Kelompok Gay Makassar) Rusdin, Febi Ramadhani; Unde, Andi Alimuddin; Bahfiarti, Tuti
KAREBA : Jurnal Ilmu Komunikasi Volume 12 No. 1 Januari-Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

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Abstract

Penelitian ini berfokus dan tujuannya untuk menganalisa konstruksi identitas diri kelompok gay Makassar yang memperlihatkan identitas dirinya sebagai gay dalam media sosial instagram. Dengan menggunakan pendekatan studi naratif, data diambil oleh peneliti dilapangan sebagai hasil pengamatan dan wawancara langsung dengan informan kelompok gay yang tinggal di kota makassar, provinsi sulawesi selatan. Hasil penelitian menunjukkan bahwa kelompok gay tersebut mengkonstruksi dirinya sebagai seorang gay di instagram untuk mencari pasangan yang berasal dari sejenisnya. Dengan menggunakan berbagai fitur seperti storygram, feed foto, dan diret message. Kelompok tersebut cenderung menampilkan unggahan foto dengan badan yang athletis, menyukai selfie dengan bertelanjang dada, menyukai berfoto selfie dan lebih rileks, penggunaan aksesoris seperti softlens ketika sedang berfoto atau selfie, dan menggunakan outfit up to date serta bermotif  
Communication Strategy in Public Service Advertisements About Stunting on Social Media Rusdin, Febi Ramadhani; Rahmat, Felisianus Novandri; Nofiasari, Wida
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 4 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i4.6159

Abstract

        Stunting is one of the serious public health issues that is prevalent in Indonesia. Stunting can have adverse effects on the physical and mental growth and development of children, as well as disrupt their future quality of life. Preventing stunting is a goal of Sustainable Development Stage-2, which aims to eliminate hunger and all forms of malnutrition. Social media can be an effective platform for creating public service advertisements. Therefore, a social media advertising campaign is necessary to raise awareness among the public about the dangers of stunting and its prevention, given the high usage of social media today. This research aims to identify effective communication strategies in a public service advertising campaign about stunting on the social media platform Instagram, targeting the right audience. The results of this research will provide a better understanding of effective communication strategies in a public service advertising campaign about stunting on social media for the appropriate target audience. Data analysis indicates that content with an educational narrative receives special attention from the audience, as seen in the number of likes and positive comment interactions from the followers of the Instagram account.
Komodifikasi Tubuh Di Dalam Iklan New Era Boots Ilmi Sila Ayu; Rusdin, Febi Ramadhani
Jurnal Dakwah Tabligh Vol 25 No 2 (2024)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jdt.v25i2.52612

Abstract

Advertising has become an integral part of our lives, so that lifestyle and a wide choice in our lives are even unconsciously influenced by the messages that are suggested in the ad. However, advertising is often concerned with economic interests alone and the exclusion of moral values. Most advertising even considers the audience not as individuals but as units of consumption. That is just the target audience of consumers of the commodity traded in the advertising. By using the method of semiotic Roland Barthes, this study aims to determine the commodification of the body behind the ads New Era Boots.This study establishes the paradigm as a critical paradigm. Critical paradigm looking at the reality that there is a pseudo-reality as it is influenced by a variety of economic, political, and social power. While the theory used is the theory of the political economy of media, Lyotard. After conducting an analysis on the ads New Era Boots, the results of this study indicate a series of signifiers and signified either directly or indirectly contain elements of commodification. The series of markers that directly leads to the commodification is a sexy female model wearing skin-tight clothes and using models strapless clothes, exposing the body parts that provoke a craving audience watching it. In addition to clothing worn by a mini female model, tone of voice, and there is a wobble erotic sigh performed by a female model in television commercials, these New Era Boots clarify elements of the commodification of desire.
Political Gimmicks on Social Media in the 2024 Presidential Election and Criticism of Democratic Practices in Indonesia: Gimik Politik di Media Sosial Pada Pilpres 2024 dan Kritik Terhadap Praktik Demokrasi di Indonesia Rahmat, Felisianus Novandri; Gasa, Frederick Masri; Rusdin, Febi Ramadhani; Marut, Yohanes BP
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Sidoarjo

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Abstract

The contestation of presidential elections in Indonesia is inseparable from the evolving political dynamics, including the 2024 election, which was marked by the widespread use of political gimmicks. All presidential and vice-presidential candidates employed light, casual, and entertaining communication strategies rather than conveying their visions, missions, and policy programs substantively. This phenomenon poses a risk of diminishing the quality of democracy, as political contests tend to favor candidates who can emotionally engage the public rather than those who offer concrete solutions to national issues. This study aims to examine the impact of political gimmicks on the quality of political communication and to propose strategic responses to this trend. A qualitative descriptive approach was employed through a literature review, utilizing sources from scholarly articles and online news platforms. The findings indicate that political gimmicks were predominantly targeted at young voters, who constituted the majority demographic in the 2024 election, making them an effective yet risky campaign tool. Political gimmicks have been shown to obscure political substance, erode democratic values, and hinder the development of a civil society. Therefore, concrete measures are necessary, such as strengthening public political education, utilizing social media as a platform for idea-based contestation, and fostering a collective commitment among candidates, voters, and state institutions to build ethical, transformative, and welfare-oriented political communication.
Konsep Primitif Dan Makna Pada Ilustrasi Desain T-Shirt Lombok Putri, I Gusti Ayu Agung Aristi; Rusdin, Febi Ramadhani; Ayu, Ilmi Sila
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12956

Abstract

This research aims to understand how primitive concepts are applied to the illustration of Lombok t-shirt designs and the meanings contained within these designs. The research employs both primary and secondary data collection methods. Primary data, which supports the research, is obtained from field studies and interviews. Secondary data is gathered from various sources, including books, scientific journals, research reports, and other library sources. The results of this research reveal that through the analysis of visual elements, the Lombok t-shirt design incorporates primitive concepts. The illustrations predominantly feature curved lines, and the color palette is limited, with a dominant use of blue. The signs present in the Lombok t-shirt designs convey both denotative and connotative meanings.
Etika Komunikasi di Lingkungan Akademik: “Evaluasi Praktik dan Tantangan di Universitas Almarisah Madani" Taslim, Muhammad; Suherli, Suherli; Rusdin, Febi Ramadhani
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 13 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13279879

Abstract

Studi ini mengevaluasi penerapan etika komunikasi di Universitas Almarisah Madani, dengan fokus pada tantangan dan praktik yang dihadapi dalam konteks akademik. Etika komunikasi, sebagai elemen penting dalam proses belajar mengajar, berperan vital dalam membangun hubungan yang saling menghormati antara mahasiswa, dosen, dan staf administrasi. Penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data termasuk wawancara mendalam, observasi, dan analisis dokumen. Temuan mengungkapkan adanya kesenjangan yang signifikan antara kebijakan etika komunikasi tertulis dan praktik sehari-hari, yang disebabkan oleh pelatihan dan orientasi mendalam yang tidak memadai. Selain itu, tantangan dalam menerapkan etika komunikasi terlihat dari ketidaknyamanan dalam interaksi di dalam kelas dan pertemuan akademik, serta pengaruh teknologi yang memperluas jangkauan komunikasi tetapi juga memperkenalkan risiko baru terkait privasi dan etika. Studi ini merekomendasikan pengembangan program pelatihan etika komunikasi yang lebih komprehensif dan penyesuaian kebijakan untuk mencakup penggunaan teknologi digital. Hasil penelitian ini diharapkan dapat memberikan wawasan praktis dan rekomendasi yang berguna bagi institusi pendidikan lainnya yang bertujuan untuk meningkatkan etika komunikasi di lingkungan akademik mereka.