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All Journal Journal of Industrial Engineering Management Ilomata International Journal of Management Indonesian Community Service and Empowerment Journal (IComSE) Ilomata International Journal of Management Jurnal Ilmiah Wahana Pendidikan Asian Management and Business Review Merpati Jurnal Bina Bangsa Ekonomika Journal of Economics and Social Sciences Enrichment: Journal of Multidisciplinary Research and Development Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi
Irayanti Adriant
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Journal : Jurnal Bina Bangsa Ekonomika

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ANALISIS KEMASAN PRIMER PEMPEK FROZEN STUDI KASUS UMKM PEMPEK AISYAH BATURAJA Sihombing, Tulus Martua; Adriant, Irayanti; Fadhilla, Rizka
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.681

Abstract

Pempek Aisyah is a micro, small and medium enterprise (MSME) that focuses on the production and sale of frozen pempek. This MSME was established in 2018 and is located on Jl. DR Sutomo, Baturaja Lama, South Sumatra. Pempek Aisyah MSMEs have the advantage of packaging materials that are obtained at low prices, thick materials and are not easily torn. However, Pempek Aisyah MSMEs also have a drawback in pempek wrapping, namely using ordinary vacuum plastic without a ziplock feature on the packaging, making consumers feel less effective in restoring the frozen pempek. In addition, the packaging design is less attractive and there is a lack of information on the packaging. The purpose of this research is to overcome the shortcomings in packaging to match consumer desires. If the goal has been achieved, Pempek Aisyah MSMEs will get an even wider market reach. The method used to solve the problem in this study is using the Theory U approach and the SCAMPER method. Theory U is a concept developed by Otto Scharmer, which the company uses to develop a new product and everything is purely based on what the user needs and how the user feels right now. SCAMPER is a technique of thinking with creativity with a team in terms of developing and improving products with techniques for answering seven questions from each SCAMPER letter. Based on research, it was obtained that to overcome these problems, Pempek Aisyah MSMEs design packaging according to customer wishes, namely frozen pempek packaging which has an attractive design, is environmentally friendly, has complete information and makes it easier for customers to use and store products
ANALISIS NILAI TAMBAH DALAM RANTAI PASOK SALAK: STUDI KASUS : KECAMATAN SUMBEREJO, KABUPATEN TANGGAMUS, PROVINSI LAMPUNG Sihombing, Tulus Martua; Adriant, Irayanti; Ramadhani, Talitha Nirmala
Jurnal Bina Bangsa Ekonomika Vol. 18 No. 1 (2025): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v18i1.682

Abstract

Indonesia, as a tropical country with a significant agricultural sector, is supported by abundant natural resources. Salak fruit is a major commodity in the supply chain involving farmers, small collectors, large collectors, and retailers. Farmers' incomes are low due to various factors. This research aims to increase the income of actors in the salak supply chain in Sumberejo District, Lampung. The analysis methods used include value chain, added value (Hayami), and financial evaluation (NPV, Net B/C Ratio, Gross B/C Ratio, IRR, and Payback Period). In the value chain analysis in Sumberejo District, the main role of actors was identified, with farmers as the key in cultivation. Small collectors collect and deliver fruit, large collectors are responsible for collection, cleaning, and delivery to retailers. This reflects the specific role of each actor in the salak fruit production value chain. The added value varies in the supply chain, where farmers provide the highest value of Rp 20,947/kg with a profit of Rp 5,216/kg, while retailers provide the lowest value of Rp 580/kg with a profit of Rp 480/kg. This difference reflects the economic contribution of each actor. Processing salak fruit into chips, dodol, and sweets provides additional benefits, with salak dodol rated as the most profitable alternative based on financial evaluation. Dodol Salak's investment shows a satisfactory rate of return (IRR 92%), NPV of IDR 13,696,413, Net B/C of 3.97, Gross B/C of 1.23, and Payback Period of 2 years. Therefore, developing a dodol salak business is a wise step
Co-Authors Adiprasetyo, Wahyudi Agus Rahayu Alhafidz, Hilmi Alviani, Riga Cristian, Ferry Dimas Vatoni Adi Nugraha Fadhilla, Rizka Febriyanti, Fidya Nuraini Ita Puspitaningrum Komang Ayu Intan Ginanti Moehammad Satiadharma NURLAELA KUMALA DEWI Nurlaela Kumala Dewi, Nurlaela Kumala Prasetyo, Wahyudi Adi Rahma, Putri Julianti Ramadhani, Talitha Nirmala Sari, Rizqi Permana Sihombing, Tulus Martua Siregar, Marwah Khairunnisa SISWANTO, BUDI NUR Sunardhi, Yoseph Tia Murti Lestari Wangsaputra, Rachmawati