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All Journal Edukasi Islami: Jurnal Pendidikan Islam Edukais : Jurnal Pemikiran Keislaman Nusantara: Jurnal Pendidikan Indonesia Mujtama': Jurnal Pengabdian Masyarakat Journal Of Humanities Community Empowerment TARLIM : JURNAL PENDIDIKAN AGAMA ISLAM
Kusumawati, Dahani
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Journal : Journal Of Humanities Community Empowerment

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Training To Strengthen The Branding Of Muhammadiyah Schools At Mi Muhammadiyah 3 Dukuh – Wuluhan Rofi, Sofyan; Herlambang, Toni; Kusumawati, Dahani
Journal Of Humanities Community Empowerment Vol. 3 No. 1 (2025): Journal of Humanities Community Empowerment
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jhce.v3i1.2984

Abstract

Relating to one type of educational institution, namely schools, currently there are still many schools/madrasas that have difficulty accepting new students, which has an impact on the minimum number of students entering these schools/madrasas. This phenomenon cannot be separated from the growth of new educational institutions, as well as changes in government policy in accepting new students for state schools such as zoning pathways, achievement pathways, independent pathways and other pathways. This has an impact on the ability of private schools/madrasahs in villages in particular, to become a destination or choice for prospective new students to receive education. Based on this, strategies are needed to increase public interest in schools or institutions. The strategy is "School Branding". School branding in offering its institution to prospective students. The concept of school branding is related to brand image, namely as an image displayed by schools/madrasahs to potential customers, namely students and parents (Rizkiyah et al., 2020). The image of the school/madrasah must be able to be displayed in a straightforward and firm manner as a supporting factor in the process of accepting new students, so that they are interested in registering at the school/madrasah. So to develop this strategy, training is needed to build the school's image
Strengthening Understanding of the Love-Based Curriculum (KBC) for Teachers at MI Muhammadiyah Cakru Branch Rofi, Sofyan; Setiawan, Bahar Agus; Kusumawati, Dahani
Journal Of Humanities Community Empowerment Vol. 4 No. 1 (2026): Journal of Humanities Community Empowerment
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jhce.v4i1.5264

Abstract

This community service activity was carried out to improve teachers' understanding of the Love-Based Curriculum (KBC) concept, and to help them design learning that is in accordance with the four main pillars, namely hablum minallah, hablum minannas, hablum bi'ah, and hubbul wathan, as well as to overcome implementation obstacles at the madrasah level. These four principles are the foundation for fostering harmonious relationships between humans and God, fellow humans, the environment, and the homeland. These obstacles include limited resources and resistance to change. This activity was implemented using training methods to strengthen teacher competency in implementing the Love-Based Curriculum and also teacher understanding of learning models in its implementation. All teachers have responded positively to this training. They understand that a love-based approach can be an effective strategy for building a more humanistic, character-based, and sustainable education. Thus, this training has contributed to implementing the love-based curriculum (KBC) which has been launched by the Ministry of Religion of the Republic of Indonesia.
Co-Authors Damayanti, Linda Darmayanti, Husnun Hanifah Herlambang, Toni Misyana, Misyana Nur Kamila, Nur Nur Safitri, Muharofah Setiawan, Bahar Agus Sofyan Rofi St. Shofiyah Tri Endang Jatmikowati