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All Journal Jurnal Ilmiah Manajemen Kesatuan (JUMPER) IJHABS META - JOURNAL
Parinsi, Welimas Kristina
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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The Influence of Entrepreneurial Literacy, Farmers’ Characteristics, Creativity, and Motivation on the Success of Urban Farming Business Parinsi, Welimas Kristina; Pratiwi Musa, Kartika Septiary; Musa, Dwi Anugrah Lestari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3565

Abstract

Urban farming has emerged as a strategic solution to address food security and economic opportunities in Indonesian cities. Despite its potential, urban farmers face challenges related to knowledge, skills, creativity, and motivation that influence business success. This study aims to examine the effects of entrepreneurial literacy, farmers’ characteristics, creativity, and motivation on the success of urban farming enterprises. A quantitative approach was employed, surveying 421 urban farmers who were members of local farming groups. Data were collected using questionnaires and analyzed through Structural Equation Modeling (SEM). The results indicate that entrepreneurial literacy, farmers’ characteristics, creativity, and motivation each have a positive effect on urban farming business success. These findings imply that strengthening entrepreneurial literacy, creativity, and motivation among urban farmers is essential for sustaining business performance and long-term viability. Policy interventions that focus on capacity-building programs, technical support, and resource facilitation can play a crucial role in enhancing the effectiveness and scalability of urban farming initiatives, thereby contributing to broader economic and community development.
Co-Authors Dwi Anugerah Lestari Musa Musa, Anugrah Dewi Lestari Musa, Anugrah Dewi Lestasi Musa, Anugrah Dwi Lestari Musa, Dwi Anugrah Lestari Musa, Kartika Septiary Pratiwi Pratiwi Musa, Kartika Septiary