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All Journal AL HAZIQ: Journal of Community Service
Baidan, Nashruddin
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Religion Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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MENDIDIK KEMANDIRIAN USAHA MIKRO KECIL MENENGAH (UMKM) DENGAN WORKSHOP MARKETING DIGITAL DI DESA PRANGGRONG BOYOLALI Khoir, Mulyanto Abdullah; Baidan, Nashruddin
AL HAZIQ: Journal of Community Service Vol. 04, No. 1 Juni 2025
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/haziq.706

Abstract

The workshop with the theme "Educating Independence of Micro, Small and Medium Enterprises (UMKM) Independence with Digital Marketing Workshop in Pranggrong Village Boyolali" aims to improve the understanding and skills of UMKM actors in utilizing digital technology as a marketing tool. This activity is motivated by the importance of digitalization in expanding market reach and increasing the competitiveness of local products in the modern era. This workshop includes material on the basic concepts of digital marketing, marketing strategies through social media and marketplaces, and the practice of creating attractive promotional content. Through interactive sessions and direct practice, participants are equipped with skills to utilize various digital platforms to market their products effectively. The results of this activity show that participants have a better understanding of digital marketing strategies and are able to apply them in their businesses. This workshop is expected to be the first step in encouraging UMKM actors in Pranggong Village to utilize digital technology optimally, so that they can expand the market and increase business growth.
Co-Authors Al Amin, Ahmad Yasir Azhar, Dzul Fatoni, Mahfud Heru Handayani, Yekti Hidayat, Muhtar Ikhsanuddin, Muhammad Ismail Hasan, Ismail Khoir, Mulyanto Abdullah Kholil Kholil Kurniyadi, Mahmud Darul Kusumawardani, Intan Nurachman, Azhar Rizka Setiawan, Rizka Santoso, Baron Setyariza, Nur Ayu Syarifuddin, Hamid Widayati, Sri Erna