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All Journal MUQTASID IQTISHADIA HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Ekonomi Islam Tazkia Islamic Finance and Business Review AKTSAR: Jurnal Akuntansi Syariah At-Tawassuth: Jurnal Ekonomi Islam Istinbath: Jurnal Hukum dan Ekonomi Islam Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal BILAL: Bisnis Ekonomi Halal Share: Jurnal Ekonomi dan Keuangan Islam El-Qish: Journal of Islamic Economics Jurnal Budgeting Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I International Journal of Economics (IJEC) Neo Journal of economy and social humanities Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Journal of Management Research and Economics International Journal of Economics, Management and Accounting Epaper Bisnis: International Journal Entrepreneurship and Management International Journal of Law and Society
Muslim Marpaung
Medan State Polytechnic
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Analisis SWOT Pemasaran Tabungan iB Melalui Mobile Banking Pada PT Bank Sumut Kantor Cabang Syariah Medan Syahara, Sufi; Marpaung, Muslim; Affandi, Ismi
Jurnal Bilal: Bisnis Ekonomi Halal Vol. 2 No. 1 (2021): Edisi Juni 2021
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.495 KB)

Abstract

This research is about "Swot Analysis of IB Savings Marketing through Mobile Banking at PT Bank Sumut Syariah Medan Branch Office." In early 2020, the North Sumatra bank prepared e-channel services or mobile services to improve service and facilitate customer transactions. It turns out that there are still many customers who do not understand the ease of use of transacting using mobile banking. This can occur because of limited information that causes many customers do not know if there is a mobile banking feature at Bank Sumut. This study aims to determine how the marketing strategy at PT Bank Sumut Branch Syariah Medan in increasing the number of customers who use mobile banking product. The type of research used by researcher is field research (qualitative), namely field research used by interviewing, observing, and describing the facts that occur in the field by focusing on the results of the research data collected directly in the field from informants or predetermined sources. The results of the study used a descriptive SWOT analysis. Based on the results of research conducted by researcher that the strategy carried out by PT Bank Sumut Syariah Medan Branch Office states that the marketing mix strategy variable has a significant effect on customers who use the mobile banking application. Penelitian ini tentang “Analisis SWOT Pemasaran Tabungan IB Melalui Mobile Banking Pada PT Bank Sumut Kantor Cabang Syariah Medan." Di awal tahun 2020 bank sumut mempersiapkan layanan e-channel atau layanan bersifat mobile demi peningkatan pelayanan dan memudahkan transaksi nasabah. Ternyata masih banyak nasabah yang belum paham akan kemudahan penggunaan bertransaksi menggunakan mobile banking. Hal tersebut dapat terjadi karena keterbatasan informasi yang menyebabkan banyak nasabah yang tidak tahu jika ada fitur mobile banking di Bank Sumut. Penelitian ini bertujuan untuk mengetahui bagaimana strategi pemasaran di PT Bank Sumut Kantor Cabang Syariah Medan dalam meningkatkan jumlah nasabah yang menggunakan produk mobile banking. Jenis penelitian yang digunakan oleh peneliti adalah field research (kualitatif), yaitu penelitian lapangan yang digunakan dengan metode wawancara, observasi, serta menggambarkan fakta-fakta yang terjadi di lapangan dengan menitik beratkan pada hasil-hasil pengumpulan data yang didapatkan secara langsung dilapangan dari para informan ataupun narasumber yang telah ditentukan. Hasil penelitian menggunakan analisis deskriptif SWOT. Berdasarkan hasil penelitian yang dilakukan oleh peneliti bahwa strategi yang dilakukan oleh PT Bank Sumut Kantor Cabang Syariah Medan menyatakan bahwa variabel strategi bauran pemasaran memiliki pengaruh yang signifikan terhadap nasabah yang menggunakan aplikasi mobile banking.
Analysis of the Effect of Halal Awareness, Subjective Norms, Attitudes and Intentions on Consumer Interest and Use of Halal Cosmetics Ade Khadijatul Z. HRP; Rahmat Azahar Siregar; Muslim Marpaung; Rahmat
International Journal of Economics (IJEC) Vol. 1 No. 2 (2022): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v1i2.102

Abstract

Every Muslim-majority country, including Indonesia, has a growing Muslim population accompanied by rising Muslim incomes. As a result, the demand for halal goods has increased, both in Indonesia and in other countries where the majority are Muslim. Causal association strategy and quantitative approach were used in the research design. Causal relationship means a causal relationship. The quantitative approach is a research method that examines the relationship between variables using numerical data. Halal awareness is the ability to understand, feel, and be aware of events and objects or products that are categorized as halal. The results of this study indicate that there is a significant positive effect of halal awareness on consumer interest, with the obtained value of cr between the effect of halal awareness on consumer interest is 2.423 and p-value = 0.039. Because the value of cr is greater than 1.96 (2.423 > 1.96), and the p-value is less than (0.035 < 0.05). Halal awareness of the Mandailing Natal community is driven by the high religiosity of the community. There is a significant positive influence regarding the effect of halal awareness on consumer interest in the Mandailing Natal community. There is a significant positive effect on the influence of the subjective norm variable on consumer interest in the Mandailing Natal community.
A Modeling of Solutions and Strategy for Student Entrepreneurship Development (Case: Student Entrepreneurship Program at Medan) Barus, Enny Segarahati; Marpaung, Muslim
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.1347

Abstract

Purpose: This study aims to find the model for Student Entrepreneurship Development (Case Study Students who follow PMW in Medan) Methodology: Using ANP Method, By doing in-depth interviews and questionnaires to 4 lecturer of entrepreneurship courses and 3 students taking the PMW from Polytechnic of Medan and UISUResults: this study found that the most important internal solution of the Model was a proactive entrepreneurial solution, followed by capital and performance solutions, W (rater agreement) 0.2653, meaning that the level of respondent agreement on the order of prioritization was low. The most important performance solutions are solutions to increase profits, followed by increasing sales turnover and doing business development. W 0.1582 (very low agreement). The most important proactive entrepreneurial solution is a solution to improve entrepreneurship based on findings, improve perception and improve entrepreneurship based on experience, W = 0.1429 (very low). The most important capital solution is a solution to increase financial capital assistance, increase your own capital. W = 51.02%, high enough. The most important external solution is the solution for developing entrepreneurial intentions, university, and government support, W 14.29%, very low. The most important university support solutions are solutions to improve guidance, increase training, increase collaboration and curriculum development, W 0.61%, very low. The most important solution for developing entrepreneurial intentions is to improve experience, improve lecturer qualifications. W 0.7551, high. The ultimate government solution is to improve the rules, improve the policies. W 0.5102, quite high. The most important strategies are strengthening proactive attitudes, strengthening mentoring, strengthening capital and government supervision, W 0.3387 (low agreement).Applications/Originality/Value: The use of this model is expected to help stakeholders in making priority solutions and strategies that are appropriate in managing entrepreneurship programs for students.
The Revival of Family Waqf: A Systematic Review of Law, Governance, and Intergenerational Wealth Preservation Muslim Marpaung; Irma Suryani Lubis
International Journal of Law and Society Vol. 2 No. 4 (2025): International Journal of Law and Society
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijls.v2i4.782

Abstract

Family waqf is a classic instrument in Islamic economics that plays a crucial role in maintaining wealth sustainability and intergenerational well-being. However, its application in the context of modern law and economics still faces various challenges, such as overlap with Islamic inheritance law (farāʾiḍ), limited regulations, and weak governance. This article aims to systematically review the academic literature on the revival of the family waqf concept in the context of contemporary Islamic law, modern governance, and its potential contribution to wealth preservation. The approach used is a Systematic Literature Review (SLR) using the PRISMA method, covering studies from 2000–2025 from various sources indexed by Scopus, DOAJ, and Google Scholar. The results of the study indicate that regulatory modernization, integration with the Islamic financial system, and the implementation of technology-based governance are key factors in reviving the role of family waqf as an instrument of social justice and economic sustainability for the community.
Co-Authors Ade Khadijatul Z. Hrp Affandi, Ismi AGUS Andri Veno Annisa Anriza Witi Nasution Arief Tumanggor Arsyaf Tampubolon Asih Andriani Asmuni Asmuni Azhar Azliani, Firda Nur Bayu Tri Cahya Cahyani, safirah Diena Fadhilah Dini Fakhira Bahari Emi Masyitah Enny Segarahati Barus Fany Fadhila Hamdani, Lukman Hefriansyah Hefriansyah Hendri Tanjung Hubbul Wathan Ian Alfian Irma Suryani Lubis Jihan Khairunisa Lestari, Dwi Vita M. Yasir Nasution Mohd Ali, Nor Aishah Muhammad Noval Muhammad Zuardi Nasution, Athirah Nurhayati Nurhayati Pulungan, Fahri Juna Putra , Muhammad Umar Maya Rahmanta Rahmanta, Rahmanta Rahmat Rahmat Azahar Siregar Reza Febrian Saputri, Dilla Ajeng Diah Siti Kadariah Soehardi Soehardi Sugianto Sugianto Surepno Surepno Sya'bana, Sasmita Wahyu Syahara, Sufi Syuhada Fela Yudha Ulfa Yolanda Yovvi Sukandar Zuhirsyan , Muhammad Zuhirsyan, Muhammad