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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara KARYA: Jurnal Pengabdian Kepada Masyarakat Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ekonomi dan Bisnis Samalewa: Jurnal Riset dan Kajian Manajemen Business Management
Karmeli, Elly
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Business Management

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The Influence of Employer Branding and Career Development on the Interest of Job Candidates in Startup Companies Khairunnisah, Noni Antika; Gunardi, Effendy; Karmeli, Elly; Halik, Abdul
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8573

Abstract

This research aims to analyze the influence of employer branding and career development on the interest of job applicants in startup companies. The background of this research is based on the increasing competition for startup companies in recruiting the best talent amidst limited resources and an unestablished company image. The research method used is associative quantitative with a survey approach. Data was obtained from 120 respondents who were job seekers aged 20–35 years who were interested in working in startup companies. The sampling technique used purposive sampling and data analysis was carried out using multiple linear regression. The research results show that employer branding has a positive and significant effect on the interest of job applicants. Likewise, career development also has a positive and significant effect on the interest of job applicants. Simultaneously, these two variables have a significant effect on job applicant interest, with a coefficient of determination value of 48.6%. These findings indicate that startup companies need to develop a strong branding strategy and a structured career development system to increase their attractiveness in the eyes of potential applicants.
The Influence of Talent Management Strategy on Product Innovation and Marketing Performance Karmeli, Elly; Khairunnisah, Noni Antika; Gunardi, Effendy; Mujanah, Siti
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9018

Abstract

This study aims to analyze the influence of talent management strategy on product innovation and company marketing performance. Talent management strategy is seen as a strategic approach in human resource management that is oriented towards creating competitive advantage through the development, placement, and retention of talented individuals. Product innovation acts as a mediator that bridges the contribution of talent management to achieving optimal marketing performance. The research method used is quantitative with an explanatory approach. Data were collected through questionnaires distributed to 150 respondents consisting of HR, innovation, and marketing managers in medium and large manufacturing companies. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that talent management strategy has a positive and significant effect on product innovation and marketing performance. In addition, product innovation also has a significant effect on marketing performance and partially mediates the relationship between talent management strategy and marketing performance. This finding confirms that the effectiveness of talent management strategy has strategic implications for the company's ability to create innovative products and increase competitiveness in the market.
Co-Authors Abdul Halik Asmawati, A Asmini, A Asmini, Asmini Farsita, Firda Fitriyani, Ika Gunardi, Effendy Hariyadi, Wahyu Ismawati Ismawati Kadewi Sumbawati, Novi Kamal, Afina Aurellya Khairunnisah, Noni Antika Kurniawansyah, Kurniawansyah PRANATA, YUDI Rahman, Rosydah Rahman, Rosyidah Rosyidah Rachman Safitri, Winda Sapitri, Weli Alia Siti Mujanah Sudiharti, Nining Sudiyarty, Nining Sumbawati, Novi Kadewi Sumbawati, Rizka Ananda Sutanti, Marisa Syafruddin Syafruddin Wulandari, Alifiah Putri