Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal JURNAL ITENAS REKAYASA REKA INTEGRA JRSI (Jurnal Rekayasa Sistem dan Industri) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Rekayasa Hijau Journal Of Engineering Sciences (Improsci)
Hari Adianto
Institut Teknologi Nasional Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL ITENAS REKAYASA

 1 
Rancangan Ulang Fasilitas Produk Berdasarkan Perilaku Konsumen Susanty, Susy; Permanasari, Nia Dania; Adianto, Hari
JURNAL ITENAS REKAYASA Vol 14, No 2 (2010)
Publisher : Jurnal ITENAS Rekayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.266 KB)

Abstract

ABSTRAKPengaturan fasilitas produk di sebuah Pasar Swalayan atau Supermarket merupakan salah satu upaya untuk mencapai kualitas pelayanan. Penyegaran dan penyempurnaan pada fasilitas produk yang didasarkan pada perilaku konsumen diharapkan dapat meningkatkan impulse buying (pembelian produk secara tiba-tiba) yang pada akhirnya akan meningkatkan jumlah pendapatan. Perilaku konsumen pada saat membeli produk dijadikan pertimbangan dalam pengelompokkan produk-produk yang sering dibeli secara bersamaan. Pengelompokkan produk-produk dilakukan dengan metode Analisis Faktor dengan matriks data mentah yang berasal dari struk belanja. Analisis Faktor mengelompokkan variabel produk yang memiliki korelasi pembelian yang kuat kedalam kelompok produk. Perilaku konsumen yang senang mengelilingi seluruh rak/display dijadikan pertimbangan untuk mendekatkan kelompok produk yang sering dibeli dengan kelompok produk yang jarang dibeli. Hubungan kedekatan antara kelompok produk dibuat kedalam diagram hubungan aktivity relationship chart (ARC) yang dibuat berdasarkan penelitian tingkat kedekatan yang didapatkan dari hasil kuesioner. Kedekatan kelompok produk yang diperoleh dari ARC diatur tata letaknya dengan bantuan Algoritma Tabu Search. Algoritma Tabu Search menghasilkan rancangan usulan fasilitas produk dengan kriteria mendekatkan (jarak) antar kelompok produk yang memiliki nilai kedekatan tinggi. Rancangan usulan diimplementasikan kedalam rak/display yang telah tersedia. ABSTRACTArrangement of product facilities in the Supermarket is one of efforts to reach a service quality. Refreshing and Perfection on the product facilities which is based on the customers behavior will be expected able to impulse buying that finally it can increase the income amount. The customers behavior when they are buying the products can become the consideration in the grouping the products can be conducted with the Factor Analysis Method and raw data matrix that they came from the sales slips. The Factor Analysis classified the products variables which have the strong correlation with the purchased into the products groups. The customers behavior who have the preference to go around the whole display facilities can become a consideration in order to put or to arrange the products with frequently buying and lack buying products. Close relationship among the products groups is made in diagram of activities relationship chart (ARC) that it can be made on the based of the research on close degree that they came from the questioner results. Close of the products groups, which can be obtained from ARC that their arrangement in lay out can be made using Algorithm Tabu Search. Algorithm Tabu Search resulted the proposal of the products facilities design with the criteria to close (distant) among the products groups which have the close or rapport value is high. Proposal of design can be implemented into available displays.
Co-Authors Adhie Nurdiansyah Pamungkas Adriansyah Wijaya Putra Agung Yudistira Ahmad Fauzi Ramdhani Ali Djamhuri AMALIA NURULLAH Ambar Harsono Annisa Efmi, Annisa Arif Imran Attaya Risqa Muharrahmah, Attaya Risqa Bagus Dwicahyo Dewantoro Bonivasius Wenda Carles Sitompul CHAIRUL ABADI Cici Herawati, Cici Dedy Suryadi DERI HIDAYAT Diana Fitria Mayangsari, Diana Fitria Dicky Moriza, Dicky Dwi Novirani E, Ricky Januar Edi Susanto Emsosfi Zaini Eri Nugraha, Eri FAKRY FIRDAUS TEJA KUSUMAH Febri Triyanto, Febri Fifi Herni Fifi Herni Mustofa Galih Eka Deyola Geri Ginanjar, Geri Ghea Manda Karenza, Ghea Manda GITA PERMATA LIANSARI Givo Vandiko Hamzah Asadullah Alkatiri, Hamzah Asadullah Hamzah, Ghifari Handi Koswara, Handi Hendang Setyo Rukmi Hendro Prassetiyo Heru Chrystianto I.G.A. Happy Trindira Imam Cahyo Priyadi INDRA SIDIK KURNIAWAN IRMA NOVITASARI Irma Rizkia, Irma James Saprian Ladou, James Saprian Kyagus Abdul Wahid LAKSMI AMALIA WULANDIARI Lauditta Irianti Lisye Fitria Luky S Permata, Luky S M Azka Harish M Randi Yunesa, M Randi Manggala Purusotama Prasasta, Manggala Purusotama Martin Martin Melia Megawati, Melia Muhammad Dwi Yanuardi Muhammad Reza Utama Nadia Fatima Assarini NANDA SINIO Nashar, Gifari Bayu Nia Dania Permanasari Nugraha, Andrian Oki Saleh Hafez, Oki Saleh R SASKIA MAYA Rachman, Ayunisa RIKEU RAMADANTI Rispianda Rispianda Rivan Saputra, Rivan Rizal Nugraha Sani Susanto Septia Derry Syaheri Chan Stephanie Purimas Susana Susana Susanto, Rara Massayu Sabila Salma Susy Susanty Syah Tjaja, Arief Irfan Tjaja, Arief Irfan Syah Ulfi Nurfaizah YMK Aritonang Yoanita Yuniati Yodi Nurdiansyah Yuke Agustin