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All Journal Journal of Indonesian Economy and Business Jurnal Inovasi Kebijakan Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Amalee: Indonesian Journal of Community Research & Engagement Jurnal Abdi Insani International Journal of Business, Law, and Education Jurnal Info Sains : Informatika dan Sains (JUMPER) Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Technopreneurship and Educational Development Review (TENDER)
Mesri Welhelmina Nisriani Manafe
Universitas Kristen Artha Wacana Kupang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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The Role of Green Financial Literacy, Sustainable Awareness, Green Banking Products, and Regulatory Support in Shaping Consumer Adoption of Sustainable Finance Services Ala, Helda Marlin; Hendrik, Nitaniel; Manafe, Mesri Welhelmina Nisriani
Journal Management & Economics Review (JUMPER) Vol. 3 No. 8 (2026): February
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i8.864

Abstract

This study investigates the role of green financial literacy, sustainable awareness, green banking products, and regulatory support in shaping consumer adoption of sustainable finance services. With increasing global emphasis on environmental sustainability, understanding the factors influencing consumer engagement with green financial products is essential for promoting responsible financial behavior. Using a quantitative approach, data were collected from 250 consumers via structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results indicate that all four factors significantly and positively influence adoption behavior, with green financial literacy having the strongest effect, followed by sustainable awareness, green banking products, and regulatory support. These findings highlight the need for a holistic strategy that integrates knowledge enhancement, awareness programs, accessible product offerings, and robust regulatory frameworks to foster sustainable financial practices. The study provides theoretical contributions by linking financial literacy, environmental awareness, product innovation, and institutional support to adoption behavior, and practical implications for policymakers, financial institutions, and educators in advancing sustainable finance markets.
Co-Authors Ahmad Rizani, Ahmad Ahmad Yani Ala, Helda Marlin Boy S. Effendy Boy Supriyana Effendi Fajri, Muhammad Iqbal Fanggidae, Frits Oscar Fauzi Fauzi Helda Marlin Ala Helda Marlin Ala Hendrik, Nitaniel Herny Constantia Fanggidae Imam Prawiranegara Gani Imelda Seseli, Eka Merdekawati Kase, Marce Sherly Maisa Azizah Asmara Mbate, Maromi Merlin Medah, Andreas Isakh Merpiseldin Nitsae Pattiruhu, Fransina Purnawati, Elisa Rusdi Akbar Salmun Saul Adu Santosa, Sonny Seseli, Eka Merdekawati Imelda Yulita Iryani Mamulak Zet Ena