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Boosting Service Performance of Halal Restaurants: An Indonesian Experience Aripin Aripin; Ahmad Yani; Jayadi Jayadi
Share: Jurnal Ekonomi dan Keuangan Islam Vol 12, No 2 (2023)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v12i2.17544

This research is primarily aimed at enhancing service performance in the halal restaurant industry. It specifically investigates the role of emotional intelligence as an independent variable, and organizational citizenship behavior as a variable that serves both mediating and moderating functions. The study was conducted among 260 employees of Padang restaurants in South Jakarta, employing a quantitative approach. Data was collected through questionnaires and subsequently analyzed using path analysis with SmartPLS-3. The research reveals that emotional intelligence significantly influences service performance and that this relationship is partially mediated and moderated by organizational citizenship behavior. The findings underscore the importance of emotional intelligence and organizational citizenship behavior in enhancing service quality. Furthermore, the results reinforce the theory of dynamic capabilities (DCs), suggesting that reconfiguring internal resources, such as employees, can enhance a company’s competitive advantage in a dynamic environment. The study also offers practical implications for restaurant owners, providing insights into formulating effective strategies to improve service quality.============================================================================================================ABSTRAK - Optimalisasi Kinerja Layanan Restoran Halal: Pengalaman Indonesia. Penelitian ini bertujuan untuk menguji variabel peningkatan kinerja layanan di industri restoran halal dengan fokus pada peran kecerdasan emosional sebagai variabel independen dan organizational citizenship behavior sebagai variabel mediator sekaligus moderator. Kajian ini menggunakan pendekatan kuantitatif dimana data-data dikumpulkan melalui sebaran kuesioner kepada 260 karyawan restoran Padang di Jakarta Selatan. Hasil analisis jalur dengan SmartPLS-3 menunjukkan bahwa kecerdasan emosional berdampak signifikan terhadap kinerja layanan dan organizational citizenship behavior yang kemudian mempengaruhi kinerja layanan. Organizational citizenship behavior terbukti tidak hanya memediasi hubungan antara kecerdasan emosional dan kinerja layanan tetapi juga dapat memoderasi hubungan keduanya. Temuan ini menunjukkan pola hubungan kecerdasan emosional dalam meningkatkan kinerja layanan melalui mediasi dan moderasi organizational citizenship behavior. Studi ini menggarisbawahi pentingnya komponen kecerdasan emosional dan organizational citizenship behavior dalam meningkatkan kualitas layanan pada industri restoran halal. Kajian ini berimplikasi dalam memperkuat teori kemampuan dinamis (DCs) dimana rekonfigurasi sumber daya internal, seperti karyawan, dapat meningkatkan keunggulan kompetitif dalam lingkungan yang dinamis. Hasil ini juga memberikan implikasi praktis bagi pemilik restoran dalam merumuskan strategi yang efektif dalam meningkatkan kualitas layanan.

The Role of Digital Marketing in Enhancing the Attractiveness of Tourism Destinations on New Year's Eve Muhammad Ade Kurnia Harahap; Hisnol Jamali; Ahmad Yani
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13233

New Year's Eve is considered a global celebration and a significant attraction for tourists. In the continually evolving digital era, digital marketing has become a crucial instrument in promoting tourism destinations. The purpose of this research is to analyze the role of digital marketing in increasing the allure of tourism destinations on New Year's Eve. The study employed a comprehensive literature review utilizing qualitative analysis to gain a thorough understanding of the topic spanning from 2002 to 2023. The findings indicate that, in enhancing the appeal of tourism destinations on New Year's Eve, the role of digital marketing is paramount. Through creativity in content, leveraging VR and AR technologies, and facilitating online booking convenience, tourism destinations can capture the attention of tourists and ensure an unforgettable New Year's experience. Collaboration with digital influencers also proves to be an effective strategy in generating positive online buzz.

The Strategic Role of Social Media as a Marketing Communication Tool to Enhance the Competitiveness and Sales of MSMEs Sutrisno, Sutrisno; Yani, Ahmad; Diawati, Prety
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1235

Social media offers high accessibility and broad reach. With relatively low costs, MSMEs can reach a larger and more diverse audience compared to traditional media. This research aims to understand how social media can be strategically utilized by MSMEs as a marketing communication tool to enhance their competitiveness and sales. This research is a literature review study with a qualitative approach. The data sources used in this study were obtained from scholarly articles accessed through Google Scholar from 2014-2024. The study results show that social media has proven to be an essential element in marketing strategies for MSMEs. By effectively utilizing social media, MSMEs can build a strong online presence, engage in two-way dialogues with customers, maintain close relationships with existing customers, reach global markets at affordable costs, and better measure their marketing performance. Thus, social media not only becomes a communication tool but also a key to success for MSMEs in this digital era.

The Role of Sustainable Innovation in Enhancing MSME Resilience as a Driver of Community Empowerment Sari, Ade Risna; Suparwata, Dewa Oka; Yani, Ahmad
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 3 (2024): September 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i3.220

Sustainable innovation has become an important topic across various business sectors, particularly in micro, small, and medium enterprises (MSMEs). For MSMEs, sustainable innovation is crucial for surviving competition and creating significant added value for society. This study focuses on how sustainable innovation can enhance the resilience of MSMEs in fulfilling their role as a driver of community empowerment. The research employs a literature review method with a qualitative approach and descriptive analysis. Data for this study were sourced from the Google Scholar database, covering the period from 2014 to 2024. The findings indicate that sustainable innovation plays a significant role in improving the resilience of MSMEs as a driver of community empowerment. MSMEs are better equipped to face various challenges and contribute to social and economic development in their communities by adopting environmentally friendly, operationally efficient, and market-relevant innovations. Case studies such as Batik Jogja Gallery, Warung Pintar, Kampung Marketer, and EcoBali Recycling illustrate that MSMEs that successfully innovate sustainably can generate enduring economic, social, and environmental value. However, this success heavily relies on support from various stakeholders, particularly regarding access to technology, financing, and favorable regulations.

The Strategic Role of Social Media as a Marketing Communication Tool to Enhance the Competitiveness and Sales of MSMEs Sutrisno Sutrisno; Ahmad Yani; Prety Diawati
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 2 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i2.1235

Social media offers high accessibility and broad reach. With relatively low costs, MSMEs can reach a larger and more diverse audience compared to traditional media. This research aims to understand how social media can be strategically utilized by MSMEs as a marketing communication tool to enhance their competitiveness and sales. This research is a literature review study with a qualitative approach. The data sources used in this study were obtained from scholarly articles accessed through Google Scholar from 2014-2024. The study results show that social media has proven to be an essential element in marketing strategies for MSMEs. By effectively utilizing social media, MSMEs can build a strong online presence, engage in two-way dialogues with customers, maintain close relationships with existing customers, reach global markets at affordable costs, and better measure their marketing performance. Thus, social media not only becomes a communication tool but also a key to success for MSMEs in this digital era.

Strategies for Community Empowerment through Social Entrepreneurship to Support Sustainable Economic Development Amruddin; Yani, Ahmad; Ausat, Abu Muna Almaududi
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 4 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i4.236

This study aims to examine strategies for community empowerment through social entrepreneurship in supporting sustainable economic development. Using a literature review approach and descriptive analysis, the research explores relevant literature published between 2017 and 2024. Data were collected from 30 articles on Google Scholar, which were then filtered to 18 articles meeting quality and relevance criteria. The findings indicate that social entrepreneurship positively impacts community empowerment by creating sustainable economic and social opportunities. Case studies analyzed, such as Nglanggeran Tourism Village, Sababay Winery, and Difalink, highlight that cross-sector collaboration, technology adoption, and data-driven management are key success factors. However, challenges such as limited access to capital, infrastructure, and technology hinder the implementation of social entrepreneurship. Therefore, collaboration between government, private sector, and communities is essential to overcome these barriers and enhance the effectiveness of community empowerment through social entrepreneurship.

Business Innovation Strategies for SMEs in Welcoming the New Year: The Perspective of Generation Z as the Main Market Tusriyanto; Yani, Ahmad; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.242

This study aims to analyze business innovation strategies for SMEs in welcoming the New Year, with a focus on Generation Z as the primary market. The research employs a qualitative approach using a literature review method, drawing data from scientific articles published between 2010 and 2024 obtained through Google Scholar. Out of 30 articles found, 20 were selected after a rigorous screening process. The analysis shows that Generation Z prefers digital-based innovation, sustainability, personalization, and optimal customer experiences. Case studies of SMEs such as ShopatMaple, TanamKita, and Kopi Kenangan demonstrate that digital marketing strategies, collaborations with influencers, and the reinforcement of sustainability values can enhance SMEs' competitiveness and customer loyalty. This study contributes to understanding how SMEs can leverage the New Year's momentum to create innovations that meet the needs of the Generation Z market.

Analysis of the Role of Digital Technology in Driving Business Model Innovation in MSMEs: Implications for Enhancing Operational Efficiency and Sustainable Economic Growth Yani, Ahmad; Manafe, Mesri Welhelmina Nisriani; Santosa, Sonny
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.253

This study analyzes the role of digital technology in driving business model innovation in Micro, Small, and Medium Enterprises (MSMEs) and its implications for enhancing operational efficiency and sustainable economic growth. Using a qualitative approach based on a literature review, this study examines literature from Google Scholar for the 2020-2025 period, with a rigorous selection process yielding 20 articles as the basis for analysis. The findings indicate that the adoption of digital technology, including e-commerce, social media, cloud-based systems, and operational automation, enables MSMEs to enhance their competitiveness, expand market reach, and optimize business management. Case studies from various sectors, such as Kopi Kenangan, Sage Footwear, CV Sinar Baja Electric, and Du Anyam, demonstrate that digital technology contributes to accelerating business processes and creating more adaptive and environmentally friendly business models. However, challenges such as limited digital literacy, infrastructure access, and MSME readiness in adopting technology remain significant barriers. Therefore, more inclusive policies, improved access to digital training, and collaboration between the government, private sector, and business communities are necessary to support the optimal digital transformation of MSMEs.

Optimizing the Collaboration Between MSMEs and Digital Marketplaces: Innovative Strategies to Enhance Market Expansion and Business Sustainability in the Digital Economy Era Yani, Ahmad; Mustafa, Fahrina; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.261

The rapid growth of digital transformation has urged Micro, Small, and Medium Enterprises (MSMEs) to adapt by leveraging digital marketplace platforms as a primary strategy for expanding their market reach and maintaining business sustainability. This study is a literature review employing a qualitative approach and descriptive analysis to explore how strategic collaboration between MSMEs and digital marketplaces can be optimized within the context of Indonesia's digital economy. Data were collected from 35 scholarly articles and credible sources published between 2014 and 2025, with a strict selection process narrowing them down to 17 relevant articles for analysis. The results indicate that synergistic and innovative collaborations with digital platforms such as Tokopedia, Shopee, and GrabFood significantly contribute to market expansion, operational efficiency, and the strengthening of MSME brand identities. Case studies including Brodo, Kopi Kenangan, and Maicih illustrate successful collaborative practices through digital features, data-driven promotion, and continuous training. These findings highlight the importance of digital literacy, strategic planning, and cross-sectoral support in building an inclusive and sustainable digital ecosystem for MSMEs in Indonesia.

Peran Strategis Sistem Informasi Bisnis dalam Sinkronisasi Pengelolaan Talenta, Penguatan Branding, Inovasi Layanan, dan Peningkatan Daya Saing UMKM di Era Ekonomi Digital Arjang, Arjang; Yani, Ahmad; Suparwata, Dewa Oka
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14839

Transformasi digital telah menjadi pendorong utama perubahan lanskap bisnis, terutama bagi Usaha Mikro, Kecil, dan Menengah (UMKM) yang menjadi tulang punggung perekonomian Indonesia. Penelitian ini bertujuan untuk mengkaji secara mendalam peran strategis sistem informasi bisnis dalam mendukung sinkronisasi pengelolaan talenta, penguatan branding, inovasi layanan, dan peningkatan daya saing UMKM di era ekonomi digital. Penelitian dilakukan dengan metode tinjauan pustaka menggunakan pendekatan kualitatif-deskriptif terhadap 32 artikel ilmiah dan sumber kredibel yang dipublikasikan antara tahun 1964 hingga 2025. Hasil kajian menunjukkan bahwa sistem informasi bisnis berperan sebagai katalisator utama dalam pengelolaan SDM berbasis data (melalui Human Resource Information System), peningkatan nilai merek melalui Customer Relationship Management, serta akselerasi inovasi layanan berbasis digital. Teori Resource-Based View dan Dynamic Capabilities menegaskan bahwa sistem informasi menjadi aset strategis yang mampu memperkuat keunggulan bersaing secara berkelanjutan. Studi kasus UMKM seperti Brodo, Sate Ratu, dan Haus! memperkuat argumen bahwa integrasi sistem informasi mampu meningkatkan ketahanan, adaptivitas, dan inovasi bisnis UMKM dalam menghadapi tekanan pasar yang dinamis. Penelitian ini memberikan kontribusi penting dalam pemahaman peran sistem informasi sebagai strategi kunci dalam pemberdayaan dan penguatan daya saing UMKM di tengah disrupsi digital yang kian masif.

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