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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi J-MAS (Jurnal Manajemen dan Sains) Journal of Humanities and Social Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Journal Of Human And Education (JAHE) Management Science Research Journal International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity BRIDGE: The Multidisciplinary Research Portal
Pudjoprastyono, Hery
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh e-service quality dan e-trust terhadap repurchase intention pada pengguna tiket.com di Surabaya Salsabila, Ainan; Pudjoprastyono, Hery
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 1 (2025): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i1.11367

Abstract

The development of digitization-based technology in the business sector is indispensable and highly attractive. The quality of a product or service continues to be developed online through internet media. The research is intended to determine the effect of E-Service Quality and E-Trust on Repurchase Intention for Tiket.com users in Surabaya. The approach used is a quantitative approach. The population is Tiket.com users. While the research sample is Tiket.com users in Surabaya. The researchers determined the use of non-probability sampling techniques with purposive sampling techniques. Researchers used a questionnaire distributed to 130 respondents aged 17-35. The data obtained will be analyzed using Smart PLS 3.0. The results showed that E-Service Quality has a significant positive effect on Repurchase Intention, E-Trust has a significant positive effect on Repurchase Intention, and E-Service Quality and E-Trust have a significant positive effect on Repurchase Intention.
The Influence Of Influencer Marketing And Price Perception On Iphone Purchase Decisions In Surabaya City Husen, Ubay; Pudjoprastyono, Hery
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.10945

Abstract

. Opportunities for telecommunications companies have been greatly enhanced by the development of communications technology, particularly smart phones. Due to their growing functionality, which includes basic communication, internet access, and versatile applications, smart phones are increasingly being used as communication tools. iPhone from Apple Inc. with its unique iOS operating system, has a large market share worldwide. Customers' purchase choices are influenced by variables such as high price and diverse influencer ratings. The purpose of this study is to examine how consumers in Surabaya feel about iPhone prices and the impact of influencer marketing on their purchase choices. A total of 108 respondents, all of whom are iPhone users in Surabaya, were selected using purposive sampling technique for this quantitative research. We used primary and secondary sources to collect data, and we used Partial Least Squares (PLS) to test assumptions, validity, and reliability. The research findings reveal that (1) the use of influencer marketing significantly impacts the choice to purchase an iPhone, and (2) price impression also significantly and positively impacts the decision to purchase.
The Influence Of Service Quality, Price Perception, And Customer Reviews On Customer Loyalty At Jne Pasuruan Handika, Arya Dharma Syahputra; Pudjoprastyono, Hery
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11333

Abstract

The challenge faced by courier companies like JNE Pasuruan is how to maintain customer loyalty amidst increasing competition. Customer loyalty is greatly influenced by several factors, one of which is the quality of service provided, the price perception that aligns with the value received, and reviews from other customers that can impact customer loyalty. The objective of this study is to investigate the impact of service quality, price perception, and customer reviews on customer loyalty at JNE Pasuruan. The research employs a quantitative approach with a survey method, involving 75 respondents who are JNE Pasuruan customers. Data were collected using questionnaires and analyzed through the Partial Least Squares (PLS) technique. The study tested validity, reliability, and hypotheses to determine the relationships between the variables studied. The results show that: (1) Service quality significantly affects customer loyalty at JNE Pasuruan, where good service increases customer satisfaction and loyalty, (2) Price perception has a positive effect on customer loyalty, where prices considered fair and matching the quality of service increase loyalty, and (3) Customer reviews have a significant impact on customer loyalty, where positive reviews from other customers enhance trust and the decision to continue using JNE’s services. Based on these findings, it is recommended that JNE Pasuruan continue to improve service quality, maintain affordable pricing, and effectively manage customer reviews to maintain customer loyalty
Pembuatan Desain Branding UMKM Sinom Bu Kenti di Kelurahan Kedung Baruk Guna Memperluas Penjualan Produk Rozi , Mastur; Pudjoprastyono, Hery
Journal Of Human And Education (JAHE) Vol. 3 No. 4 (2023): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v3i4.480

Abstract

Jurnal ini memaparkan upaya peningkatan penjualan produk di kalangan pelaku usaha mikro, kecil, dan menengah (UMKM) di Sinom Bu Kenti, Kecamatan Kedung Baruk, melalui pengembangan dan penerapan desain merek yang efektif. Kajian ini dilakukan dengan tujuan untuk meningkatkan awareness, daya tarik dan awareness terhadap brand UMKM di pasar lokal. Metode penelitian meliputi tinjauan pustaka mengenai strategi merek, analisis pasar UMKM, dan pengumpulan data melalui wawancara dan observasi lapangan langsung.Temuan menunjukkan bahwa UMKM Sinom Bu Kenti memiliki potensi pengembangan yang besar namun memerlukan strategi merek yang tepat untuk menarik perhatian konsumen. Dalam konteks ini, penelitian ini menciptakan desain merek yang mencakup identitas visual, slogan, dan komunikasi merek yang konsisten. Penerapan desain ini memerlukan kolaborasi aktif dengan pemilik UMKM untuk memastikan nilai merek tercermin dalam produk dan layanan yang ditawarkan. Pengenalan desain merek baru berdampak positif terhadap peningkatan perhatian konsumen dan penjualan produk. Kajian ini akan membantu pemilik UMKM dan pemangku kepentingan lainnya memahami pentingnya strategi merek terintegrasi dalam meningkatkan pangsa pasar dan meningkatkan daya saing UMKM di tingkat daerah. Selain itu, jurnal ini akan menjadi referensi bagi para peneliti dan praktisi di bidang desain, pemasaran, dan pengembangan bisnis UMKM. Kata Kunci: UMKM, Produk, Merek
Pentingnya Banner Dan Petunjuk Arah Sebagai Strategi Pemasaran Untuk Meningkatkan Visibilitas UMKM "Batik Broyo" Sabela, Noverta Yustisia; Pudjoprastyono, Hery
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1899

Abstract

This research aims to enhance the visibility and accessibility of the Micro, Small, and Medium Enterprises (UMKM) "Batik Broyo" located in Pakal Village, Surabaya, through the creation and installation of banners and directional signs. In the competitive digital era, MSMEs often face challenges in terms of branding and marketing. This activity began with a survey to identify the main needs of MSME actors, which revealed a lack of clear visual identity. Next, an analysis was conducted to plan a design that aligns with the product characteristics and target market. The creation process involved using graphic design applications to produce attractive and informative promotional materials. The installation of banners and directional signs is carried out in strategic locations to ensure optimal visibility. The results of this activity are expected to enhance the appeal of "Batik Broyo," make it easier for consumers to find the business location, and support the growth and sustainability of MSMEs in the area. Thus, this activity not only provides a solution to the identity problem of MSMEs but also contributes to the development of the local economy and the preservation of batik culture as a traditional Indonesian heritage.
Strategi Pemasaran Kreatif Untuk UMKM Es Coklat Melalui Branding Dan Digitalisasi Septiawan, M. Adib; Pudjoprastyono, Hery
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1901

Abstract

This study discusses the implementation of creative marketing strategies for the Chocolate Ice UMKM in Pakal Village, Surabaya, focusing on branding and digitalization. UMKMs play an important role in the local economy but often face challenges in attracting consumer attention. Through surveys and analyses, we identified the main needs of the UMKM, namely the development of an appealing visual identity and the utilization of digital platforms. The results indicate that creating logos, banners, and ShopeeFood accounts can enhance product visibility and market reach. Training on digital platform usage also equips UMKM actors with the necessary skills to manage online sales effectively. With this strategy, it is hoped that the Chocolate Ice UMKM can compete in an increasingly competitive market and improve their business sustainability.
Strategi Branding UMKM “Pentol Jan Larrise” Melalui E-Commerce Di Era Digitalisasi R, Natasya Eka; Pudjoprastyono, Hery
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1902

Abstract

This activity aims to assist Micro, Small and Medium Enterprises (MSMEs) "Pentol Jan Larrise" in improving their branding and marketing of products in the era of digitalization. In this context, branding is very important because it can attract the attention of consumers and differentiate products from other competitors. Through this activity, UPN "Veteran" East Java Village Development Students provide assistance to MSME owners named Mr. Slamet to create a stronger product identity by creating logos, banners, and accounts on e-commerce platforms such as Shopee. With this branding strategy, it is hoped that the business "Pentol Jan Larrise" can spread widely in the digital era and can follow market trends where competition is increasingly fierce nowadays.
Rebranding Label Kemasan untuk Meningkatkan Daya dan Brand Awareness pada UMKM Tahu Crispy Rakhmad Kharisma Nur Aisyah; Pudjoprastyono, Hery
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.3654

Abstract

Kehidupan di era modern dan serba digital ini menuntut para pelaku usaha untuk dapat berinovasi pada produknya agar terus bertahan dan meningkatkan daya saing di pasar yang semakin kompetitif. Fokus utama dengan meningkatkan daya dan brand awareness konsumen pada produk UMKM. Jurnal Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing dan brand awareness UMKM Tahu Crispy Rakhmad yang berlokasi di Desa Jatirejo melalui rebranding produk, khususnya pada label kemasan dan banner. Metode yang digunakan yaitu observasi dan wawancara langsung dengan pemilik usaha UMKM meliputi kegiatan analisis kebutuhan, mendesain label kemasan dan stiker produk, serta evaluasi efektivitas rebranding terhadap peningkatan daya saing dan brand awareness. Hasil dari kegiatan ini menunjukkan adanya peningkatan signifikan dalam daya tarik visual produk dan pengenalan merek di kalangan konsumen. Rebranding ini harapannya dapat meningkatkan daya dan brand awareness yang mudah dikenali, dan secara efektif dapat meningkatkan penjualan dan memperluas jangkauan pasar UMKM Tahu Crispy Rakhmad. Analisis dari hasil kegiatan jurnal ini nantinya dapat menjadi contoh referensi bagi para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) lainnya yang memiliki permasalahan yang sama dalam mengembangkan strategi pemasaran agar yang lebih inovatif dan efektif.
The Impact of Store Atmosphere, Service Quality, and Social Media Marketing on Purchase Decisions: Insight from the Coffee Shop Market (Case Study at Kedai Kopi Distrik Metropolitan Surabaya) Kamila, Ikfina Rosyada; Pudjoprastyono, Hery; Azhar, Ratih Mukti
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1064

Abstract

This research aims to identify the influence of store atmosphere, service quality, and social media marketing on purchasing decisions at the Surabaya Metropolitan District Coffee Shop. Using quantitative methods with non-probability sampling techniques through purposive sampling, this research involved 115 respondents aged over 17 years who had bought and visited shops and had social media. Data was collected via Google Form and analyzed using Partial Least Square (PLS). The research results show that store atmosphere, service quality, and social media marketing have a positive influence on purchasing decisions. Consumers consider the design at Kedai Distrik Metropolitan to be quite unique by combining Vintage Chinatown-Sumatra themes. With a unique place and cheap product prices, consumers are happy to visit Kedai Kopi Distrik Metropolitan Surabaya, especially among teenagers.
Pengaruh Kualitas Pelayanan dan Persepsi Harga terhadap Kepuasan Pelanggan pada ID Express Surabaya Walyullah, Muhammad Muizzu Adlu; Pudjoprastyono, Hery
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1539

Abstract

The aim of this study was to investigate the impact of service quality and price perceptions on customer satisfaction at ID Express Surabaya. The present investigation employed a sample size of 60 individuals who have utilized or are presently utilizing the ID Express shipping services. The present investigation collected data through the administration of questionnaires in the Surabaya region. The researcher employed independent variables, specifically Service Quality (X1) and Perceived Price (X2), as well as a dependent variable, namely Customer Satisfaction (Y). The present investigation employs an analytical framework in the form of Partial Least Square (PLS), a method utilized to develop a model that can be presumed in the presence of multiple factors. The findings of the present investigation suggest that the perception of service quality and price can exert a favorable influence on customer satisfaction levels at ID Express Surabaya.
Co-Authors Bima, Ericho Arya Dwi Prayoga, Ardian Febrianty, Ellinda Handika, Arya Dharma Syahputra Husen, Ubay Kamila, Ikfina Rosyada Kharisma Nur Aisyah Maheswari, Inezella Mandasari, Virginia Nayaka, Damara Pandya Permatasari, Dhiah Putra, Eggy Tionanda Kistian R, Natasya Eka Ratih Mukti Azhar Reiga Ritomiea Ariescy, Reiga Ritomiea Romadloni, Eka Bayu Rozi , Mastur Sabela, Noverta Yustisia Salsabila, Ainan Sarwono, Abyansyah Hayyu Satria, Muhammad Rafi Dwi Septiawan, M. Adib Sianturi, Angie Arni Giovani Simatupang, Sarah Regina Sirait, Tiurmaida Margaretta Sanggam Sulaicha Sutanto, Patrick Nicholas Valentina, Cindy Eka Walyullah, Muhammad Muizzu Adlu