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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi J-MAS (Jurnal Manajemen dan Sains) Journal of Humanities and Social Studies Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Journal Of Human And Education (JAHE) International Journal of Economics (IJEC) IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Pudjoprastyono, Hery
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh e-service quality dan e-trust terhadap repurchase intention pada pengguna tiket.com di Surabaya Salsabila, Ainan; Pudjoprastyono, Hery
Jurnal Riset Pendidikan Ekonomi Vol. 10 No. 1 (2025): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v10i1.11367

Abstract

The development of digitization-based technology in the business sector is indispensable and highly attractive. The quality of a product or service continues to be developed online through internet media. The research is intended to determine the effect of E-Service Quality and E-Trust on Repurchase Intention for Tiket.com users in Surabaya. The approach used is a quantitative approach. The population is Tiket.com users. While the research sample is Tiket.com users in Surabaya. The researchers determined the use of non-probability sampling techniques with purposive sampling techniques. Researchers used a questionnaire distributed to 130 respondents aged 17-35. The data obtained will be analyzed using Smart PLS 3.0. The results showed that E-Service Quality has a significant positive effect on Repurchase Intention, E-Trust has a significant positive effect on Repurchase Intention, and E-Service Quality and E-Trust have a significant positive effect on Repurchase Intention.
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Motor Honda Di Surabaya Ramadhan, Muhammad; Pudjoprastyono, Hery
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8426

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk dan citra merek terhadap keputusan pembelian motor Honda di Surabaya. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah masyarakat mulai usia 23- 40 tahun yang berada di wilayah Surabaya, Jawa Timur. Sampel penelitian ini berjumlah 84 responden. Teknik sampling yang digunakan dalam penelitian ini adalah teknik Purposive Sampling. Pengumpulan data dengan menggunakan kuesioner sebagai sumber data primer penelitian. Sedangkan teknik pengolahan data yang digunakan adalah Partial Least Square (PLS). Berdasarkan hasil penelitian dapat disimpulkan bahwa kualitas produk dan citra merek berpengaruh positif signifikan terhadap keputusan pembelian motor Honda di Surabaya.
The Influence Of Influencer Marketing And Price Perception On Iphone Purchase Decisions In Surabaya City Husen, Ubay; Pudjoprastyono, Hery
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 3 (2024): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i3.10945

Abstract

. Opportunities for telecommunications companies have been greatly enhanced by the development of communications technology, particularly smart phones. Due to their growing functionality, which includes basic communication, internet access, and versatile applications, smart phones are increasingly being used as communication tools. iPhone from Apple Inc. with its unique iOS operating system, has a large market share worldwide. Customers' purchase choices are influenced by variables such as high price and diverse influencer ratings. The purpose of this study is to examine how consumers in Surabaya feel about iPhone prices and the impact of influencer marketing on their purchase choices. A total of 108 respondents, all of whom are iPhone users in Surabaya, were selected using purposive sampling technique for this quantitative research. We used primary and secondary sources to collect data, and we used Partial Least Squares (PLS) to test assumptions, validity, and reliability. The research findings reveal that (1) the use of influencer marketing significantly impacts the choice to purchase an iPhone, and (2) price impression also significantly and positively impacts the decision to purchase.
The Influence Of Service Quality, Price Perception, And Customer Reviews On Customer Loyalty At Jne Pasuruan Handika, Arya Dharma Syahputra; Pudjoprastyono, Hery
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11333

Abstract

The challenge faced by courier companies like JNE Pasuruan is how to maintain customer loyalty amidst increasing competition. Customer loyalty is greatly influenced by several factors, one of which is the quality of service provided, the price perception that aligns with the value received, and reviews from other customers that can impact customer loyalty. The objective of this study is to investigate the impact of service quality, price perception, and customer reviews on customer loyalty at JNE Pasuruan. The research employs a quantitative approach with a survey method, involving 75 respondents who are JNE Pasuruan customers. Data were collected using questionnaires and analyzed through the Partial Least Squares (PLS) technique. The study tested validity, reliability, and hypotheses to determine the relationships between the variables studied. The results show that: (1) Service quality significantly affects customer loyalty at JNE Pasuruan, where good service increases customer satisfaction and loyalty, (2) Price perception has a positive effect on customer loyalty, where prices considered fair and matching the quality of service increase loyalty, and (3) Customer reviews have a significant impact on customer loyalty, where positive reviews from other customers enhance trust and the decision to continue using JNE’s services. Based on these findings, it is recommended that JNE Pasuruan continue to improve service quality, maintain affordable pricing, and effectively manage customer reviews to maintain customer loyalty
The Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya Adeyawarman, Aldo Nugraha; Pudjoprastyono, Hery; Majid, Nurkholish
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7286

Abstract

There has been tremendous growth in information and communication technology infrastructure in Indonesia. Along with this, the demand for various media and communication devices has also increased, considering the needs of the community for diverse communication tools. This condition also encourages increasingly tight competition in the telecommunications industry. In connection with the tight competition in the telecommunications industry, it is important to examine what influences purchasing intention. This study aims to determine the influence and analyze the Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya. This research method is quantitative with a purposive sampling technique. The sample consists of 160 respondents, consisting of Generation Z in Surabaya and those interested in Xiaomi smartphones. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3. The results of this study are 1) Social media marketing has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 2) Country of origin has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 3) Product features have a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya.
The Influence of Product Quality and Price Perception on the Purchase Decision of Wardah Pressed Powder in Surabaya Purba, Ruth Agita; Pudjoprastyono, Hery
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7340

Abstract

As public attention to appearance increases, especially among women, the use of cosmetics has become an important part of daily grooming. The rapid development of cosmetic trends has led to the emergence of various brands, both local and international, resulting in increasingly intense market competition. This study aims to analyze the impact of Product Quality and Price Perception on the Purchase Decision of Wardah pressed powder in Surabaya. This research uses a quantitative approach with purposive sampling method and involves 96 respondents residing in Surabaya. The data were collected through a questionnaire distributed via Google Form and analyzed using SmartPLS 3. The results of the analysis using the Partial Least Square (PLS) method indicate that Product Quality and Price Perception have a positive and significant effect on Purchase Decisions.
The The Influence of Store Atmosphere and Service Quality on Repurchase Decisions at Fore Coffee in Surabaya Asofa, Elma Dina; Pudjoprastyono, Hery; Majid, Nurkholish
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8267

Abstract

The coffee industry in Surabaya is facing fierce competition as people's enthusiasm for the habit of enjoying coffee increases. This study aims to investigate the influence of Store Atmosphere and Service Quality on consumer choices to make repeat purchases at Fore Coffee located in Surabaya. The independent variables consist of Store Atmosphere (X1) and Service Quality (X2), while the dependent variable is the repurchase decision (Y). This study used a quantitative approach, collecting data through questionnaires. Analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). A total of 130 respondents who had purchased Fore Coffee products at least once in Surabaya participated in the study. The study revealed that store atmosphere and service quality had a positive and significant influence on repeat purchase decisions. This finding suggests that improving the store environment and service experience increases the likelihood of repeat purchases.
The Influence of Security, Convenience, and Customer Trust on Purchase Decision in Tokopedia Marketplace in Surabaya City Setiawan, Muhammad Ricky; Pudjoprastyono, Hery; Hariyana, Nanik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6866

Abstract

As one of Indonesia’s largest marketplaces, Tokopedia provides a compelling case study to examine the profound impact of security, convenience, and consumer trust on purchasing decisions in the rapidly evolving digital commerce. However, the extent to which these factors influence purchasing decision remains a critical issue. This research is designed to analyze the impact of security, convenience, and customer trust on purchasing decision in the Tokopedia marketplace. A quantitative and descriptive framework was applied using purposive sampling, involving 102 respondents who are Tokopedia users in Surabaya city, aged 17 years and above, who have made transactions within the past year. Primary data were collected through questionnaires, while secondary data were acquired from academic references. Data processing was undertaken via Partial Least Squares-Structural Equation Modeling using SmartPLS. Model evaluation included outer model assessment for construct validity and reliability through Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted (AVE), as well as inner model evaluation using R-square, Q-square, and bootstrapping tests. The results show that security, convenience, and customer trust is positive & significantly influence purchasing decision. Convenience has the most substantial effect, highlighting the importance of accessible and intuitive navigation. Customer trust is strengthened by seller integrity and transparency, while security is enhanced by cash-on-delivery (COD) systems. This study contributes to the TAM Theory (technology acceptance model) and TRA Theory (theory of reasoned action), reinforcing that security, convenience, and customer trust are crucial determinants in online purchasing decision.
The Influence of Electronic Word of Mouth and Product Quality on Purchasing Decisions Nivea Sunscreen Lotion in Surabaya Jannah, Roudhotul; Pudjoprastyono, Hery
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7415

Abstract

The development of the internet makes buyers more selective in choosing products before making purchasing decisions, including self-care products such as Sunscreen Lotion. One of the famous Sunscreen Lotion brands is Nivea. Consumers often provide reviews and comments about products that they have previously purchased or used via the internet or commonly called Electronic Word Of Mouth (E-WOM). This study aims to determine the effect of E-WOM and product quality on purchasing decisions for Nivea Suncreen Lotion in Surabaya. This research was conducted on 98 respondents at Surabaya who have made purchases of Nivea Sunscreen Lotion. Data collection using Google Form questionnaire with non-probability sampling method and purposive sampling technique. Data was measured using the Partial Least Squares (PLS) analysis tool. The results showed that there is a significant positive influence between Electronic Word of Mouth (E-WOM) on purchasing decisions. Product quality has a significant positive effect on purchasing decisions for Nivea Sunscreen Lotion in Surabaya and is the most influential variable.
The Influence of Social Media Marketing, Price Perception, and Product Quality on Purchasing Decisions for Citra Body Scrub Product in Surabaya Rizqina, Rr. Rachmalia Nadia; Pudjoprastyono, Hery; Hariyana, Nanik
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7638

Abstract

The Indonesian cosmetic industry has begun to develop from year to year. However, the development of the cosmetic industry in Indonesia is also followed by internal and external challenges. The existence of competition with foreign markets, especially China, has made the cosmetic industry in Indonesia begin to be affected. If it is not immediately addressed, the Indonesian cosmetic industry can be defeated by the foreign cosmetic industry. This study aims to determine and analyze the influence of social media marketing variables, price perception, and product quality on purchasing decisions for Citra body scrub products in the city of Surabaya. Samples were taken using purposive sampling technique with a total of 112 respondents. Data collection was carried out by distributing questionnaires. The scale used in the questionnaire is a Likert scale of 1-5. The results of the questionnaire answers were analyzed using SmartPLS software. This study tests the hypothesis using the Structural Equation Model (SEM) technique with the Partial Least Square (PLS) analysis method. The results of this study indicate that social media marketing has a positive and significant effect on purchasing decisions. Price perception has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions.
Co-Authors Adeyawarman, Aldo Nugraha Asofa, Elma Dina Bima, Ericho Arya Dwi Prayoga, Ardian Fattah, Ilhan Samudra Febrianty, Ellinda Handika, Arya Dharma Syahputra Husen, Ubay Kamila, Ikfina Rosyada Kharisma Nur Aisyah Maheswari, Inezella Mandasari, Virginia Muhammad Ramadhan Nanik Hariyana Nurkholish Majid Permatasari, Dhiah Purba, Ruth Agita Putra, Eggy Tionanda Kistian R, Natasya Eka Ratih Mukti Azhar Reiga Ritomiea Ariescy, Reiga Ritomiea Rizqina, Rr. Rachmalia Nadia Roudhotul Jannah Rozi , Mastur Sabela, Noverta Yustisia Salsabila, Ainan Sarwono, Abyansyah Hayyu Satria, Muhammad Rafi Dwi Septiawan, M. Adib Setiawan, Muhammad Ricky Sianturi, Angie Arni Giovani Simatupang, Sarah Regina Valentina, Cindy Eka Walyullah, Muhammad Muizzu Adlu