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All Journal DERIVATIF Akuisisi : Jurnal Akuntansi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Riset Pendidikan Ekonomi J-MAS (Jurnal Manajemen dan Sains) Journal of Humanities and Social Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Mattawang: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan International Journal of Economy, Education and Entrepreneurship (IJE3) Journal Of Human And Education (JAHE) Management Science Research Journal International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity BRIDGE: The Multidisciplinary Research Portal
Pudjoprastyono, Hery
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Merek Club Permatasari, Dhiah; Pudjoprastyono, Hery
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.261

Abstract

Drinking water is a basic need that must be fulfilled because more than half of the composition of the human body is water. However, the quality of water currently is not suitable for consumption because it contains many harmful bacteria. Another alternative to meet the need for drinking water is bottled drinking water. Seeing the large number of needs for AMDK, it should be in line with the increasing sales of various AMDK producing companies. However, the Club has experienced decreased sales fluctuations compared to other competitor companies. So, this study aims to determine the effect of product quality and brand trust on the decision to purchase Club Brand Bottled Drinking Water. The research was conducted online and data collection was carried out by distributing questionnaires via the g-form. The technique used to take samples was purposive sampling with a population of 98 respondents. The analysis technique used is component-based Structural Equation Modeling (SEM) method using tools Patrial Least Square (PLS). The results of the hypothesis testing of this study show that the product quality variable and Brand Trust variable have a significant and positive direction influence on the decision to purchase Club Brand Bottled Drinking Water.
Pengaruh Brand Image dan Ulasan Pelanggan Terhadap Minat Beli Smartphone OPPO Di Kota Surabaya Dwi Prayoga, Ardian; Pudjoprastyono, Hery
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4797

Abstract

This study explores the factors influencing the purchase intention of Oppo smartphones in Surabaya. The factors discussed include brand image and customer reviews. The aim of this research is to determine the impact of brand image and customer reviews on the purchase intention of Oppo smartphones in Surabaya. Data collection in this study was conducted using a questionnaire distribution method and analyzed using the Partial Least Square (PLS) application. The results of this study indicate that brand image and customer reviews have a positive effect on the purchase intention of Oppo smartphones in Surabaya.
Pengaruh Citra Merek dan Inovasi Produk terhadap Minat Beli Ulang Produk Roma di Kabupaten Sidoarjo Maheswari, Inezella; Pudjoprastyono, Hery
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5726

Abstract

This research aims to determine the relationship between brand image and product innovation on repurchase interest in Roma products located in Sidoarjo. Roma products are the focus where further research will be carried out in terms of innovation and brand image. Likert scale in quantitative with sample (non probability). 100 Roma customers were studied with Smart Pls analysis. The results of this research indicate that the relationship between brand image, product innovation and repurchase intention has a significant and positive influence on each other in Sidoarjo Regency.
Implementasi PM 89 Tahun 2015 dalam Penanganan Keterlambatan Penerbangan Lion Air di Bandara Internasional Juanda Nayaka, Damara Pandya; Pudjoprastyono, Hery
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5042

Abstract

Keterlambatan penerbangan merupakan permasalahan yang masih sering terjadi dalam operasional transportasi udara dan berdampak langsung pada pengguna jasa. Untuk melindungi hak penumpang, pemerintah menetapkan Peraturan Menteri Perhubungan Nomor PM 89 Tahun 2015 tentang Penanganan Keterlambatan Penerbangan. Penelitian ini bertujuan untuk menganalisis implementasi PM 89 Tahun 2015 dalam penanganan keterlambatan penerbangan Maskapai Lion Air di Bandara Internasional Juanda, khususnya dari perspektif petugas bandara dan pengguna jasa. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara dengan petugas bandara yang tergabung dalam Terminal Inspection Service, serta wawancara dengan penumpang Lion Air yang mengalami keterlambatan penerbangan. Hasil penelitian menunjukkan bahwa keterlambatan penerbangan dipengaruhi oleh berbagai faktor, termasuk faktor operasional bandara seperti kondisi cuaca. Implementasi penanganan keterlambatan penerbangan telah dilaksanakan pada tingkat pelayanan dasar melalui pemberian kompensasi berupa snack, meal box, dan air minum kepada penumpang. Terminal Inspection Service berperan dalam pengawasan dan pengendalian pelayanan terminal, meskipun tidak memiliki kewenangan dalam penentuan jadwal maupun pemberian kompensasi. Dari perspektif penumpang, pemberian konsumsi dinilai membantu mengurangi ketidaknyamanan, namun kejelasan informasi keterlambatan masih menjadi aspek penting yang perlu ditingkatkan. Penelitian ini menyimpulkan bahwa implementasi PM 89 Tahun 2015 di Bandara Internasional Juanda telah berjalan sesuai ketentuan minimum, namun masih memerlukan penguatan kualitas pelayanan informasi kepada pengguna jasa.
Implementation of the Class 5 Teaching Campus Program at Junior High School 4 Sibolga Sirait, Tiurmaida Margaretta Sanggam; Pudjoprastyono, Hery
BRIDGE : The Multidisciplinary Research Portal Vol. 1 No. 1 (2023): AUGUST (II)
Publisher : LPPM Sekolah Tinggi Teknologi Nusantara Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The teaching campus is one of the Merdeka Learning Kampus Merdeka programs, often referred to as MBKM. The teaching campus was formed when Indonesia was hit by COVID-19, which had an impact on the education sector and resulted in the education system being laid off so that many students did not focus on their studies, which resulted in a lack of understanding of literacy and numeracy. Thus, the teaching campus has a very important goal, namely the development of learning models, and also fosters creativity and innovation in learning so as to increase the understanding of literacy and numeracy. School. The school's target for this teaching campus program is Junior High School 4 Sibolga. This study aims to determine how to implement it and its impact on target schools in the areas of understanding literacy, numeracy, technology adaptation, and the school administration department. The research technique used was descriptive-qualitative, collecting data through interviews, observation, or documentation. The results showed that the teaching campus program had a practical impact on increasing student literacy and was quite effective in increasing student numeracy at Junior High School 4 Sibolga.
Strategi Canvassing Sebagai Instrumen Peningkatan Daya Jangkau Account Executive terhadap Nasabah Potensial di PT Agrodana Futures Surabaya Romadloni, Eka Bayu; Pudjoprastyono, Hery
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.3972

Abstract

Penelitian ini dilatarbelakangi oleh perkembangan industri perdagangan berjangka di Indonesia yang semakin kompetitif, di mana PT Agrodana Futures Surabaya dituntut untuk menghadirkan strategi pemasaran yang efektif guna menjangkau segmen pasar yang sulit diakses melalui kanal digital, khususnya di tengah stigma negatif terhadap industri berjangka dan rendahnya pemahaman masyarakat mengenai mekanisme serta risiko produk derivatif. Kondisi ini mendorong perusahaan untuk mengoptimalkan pendekatan tatap muka berbasis personal selling sebagai instrumen akuisisi nasabah yang lebih responsif terhadap kebutuhan segmen non-digital. Tujuan penelitian adalah mengidentifikasi dan menganalisis strategi canvassing yang diterapkan Account Executive dalam memperluas daya jangkau pasar serta mengonversi nasabah potensial menjadi nasabah aktif. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Populasi mencakup seluruh staf canvassing perusahaan, dengan sampel purposive yang dipilih berdasarkan pengalaman aktif minimal satu tahun. Pengumpulan data dilakukan melalui wawancara semi-terstruktur yang direkam, observasi aktivitas canvassing harian, dan analisis dokumen internal perusahaan. Data dianalisis secara induktif melalui reduksi, pengelompokan tema, dan verifikasi triangulasi sumber. Hasil penelitian menunjukkan bahwa canvassing terbukti efektif melalui pelatihan intensif, pemantauan laporan mingguan, pemanfaatan referral, dan pendekatan komunikasi yang dipersonalisasi, sehingga mampu meningkatkan tingkat konversi hingga 40 sampai 50 persen pada segmen non-digital. Kesimpulan menegaskan bahwa strategi ini berhasil membangun kepercayaan dan loyalitas nasabah jangka panjang, meskipun temuan masih terbatas pada satu studi kasus. Penelitian selanjutnya disarankan menggunakan pendekatan kuantitatif dengan sampel yang lebih luas.
A The Influence of Price Perception and Service Quality on IndiHome Customer Satisfaction in Surabaya: A Quantitative Study of Customer Satisfaction in Digital Subscription Services Sulaicha; Pudjoprastyono, Hery
Management Science Research Journal Vol. 5 No. 1 (2026): FEBRUARY 2026
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v5i1.198

Abstract

The rapid development of information and communication technology has transformed internet access into an essential necessity for supporting daily activities in modern society. As dependence on internet services increases, customer evaluations of price fairness and service quality have become critical determinants of satisfaction. Despite its dominant position as a fiber-optic internet service provider in Indonesia, IndiHome continues to face customer complaints related to pricing policies and service performance. This study aims to examine the effect of price perception and service quality on customer satisfaction among IndiHome subscribers in Surabaya. The research data were collected through an online questionnaire distributed to 120 respondents who had prior experience using IndiHome services and resided in Surabaya. A quantitative research approach was employed, and data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that price perception has a negative and significant effect on customer satisfaction, suggesting that unfavorable price perceptions reduce satisfaction levels. Conversely, service quality has a positive and significant effect on customer satisfaction, indicating that improvements in service responsiveness, reliability, and assurance can enhance customer satisfaction. The coefficient of determination (R²) value of 0.577 demonstrates that price perception and service quality jointly explain 57.7% of the variance in customer satisfaction. The findings contribute to the literature on consumer behavior in internet service industries by empirically confirming the contrasting roles of price perception and service quality in shaping customer satisfaction. Practically, this study implies that internet service providers should prioritize transparent pricing strategies and consistent service quality improvements to sustain customer satisfaction and long-term loyalty.
Implementasi Strategi Pemasaran dan Analisis Trading Emas dalam Meningkatkan Partisipasi Nasabah di PT Agrodana Futures Sutanto, Patrick Nicholas; Pudjoprastyono, Hery
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari program magang pengabdian ini adalah untuk melihat bagaimana menerapkan strategi pemasaran dan bagaimana analisis trading emas dapat membantu meningkatkan partisipasi pelanggan PT Agrodana Futures. Seiring meningkatnya minat masyarakat terhadap investasi, perusahaan pialang berjangka harus memberikan edukasi dan strategi pemasaran yang kuat untuk menarik dan mempertahankan klien. Dalam penelitian ini, pendekatan deskriptif kualitatif digunakan. Penelitian ini menggunakan observasi langsung dan wawancara dengan karyawan perusahaan, serta dokumentasi aktivitas pemasaran dan pendidikan selama periode magang. Studi menunjukkan bahwa pendekatan pemasaran berbasis edukasi, yang mencakup pendampingan akun demo, webinar, dan media sosial, dapat meningkatkan jumlah pelanggan potensial dan meningkatkan pengetahuan mereka tentang barang perdagangan berjangka. Secara teratur memberikan analisis trading emas membantu pelanggan membuat keputusan transaksi yang lebih baik, meningkatkan kepercayaan diri, dan mendorong aktivitas trading yang lebih terkontrol. Terbukti bahwa kombinasi analisis pasar dan pemasaran edukatif meningkatkan partisipasi pelanggan, baik dalam jumlah maupun kualitas aktivitas transaksi. Dengan demikian, dapat disimpulkan bahwa strategi pemasaran yang informatif dan analisis pasar yang konsisten menjadi komponen penting dalam mendukung peningkatan partisipasi pelanggan di perusahaan pialang berjangka. Hasil penelitian ini diharapkan dapat membantu perusahaan dan pihak terkait mengoptimalkan proses edukasi dan pemasaran di industri perdagangan berjangka
Co-Authors Bima, Ericho Arya Dwi Prayoga, Ardian Febrianty, Ellinda Handika, Arya Dharma Syahputra Husen, Ubay Kamila, Ikfina Rosyada Kharisma Nur Aisyah Maheswari, Inezella Mandasari, Virginia Nayaka, Damara Pandya Permatasari, Dhiah Putra, Eggy Tionanda Kistian R, Natasya Eka Ratih Mukti Azhar Reiga Ritomiea Ariescy, Reiga Ritomiea Romadloni, Eka Bayu Rozi , Mastur Sabela, Noverta Yustisia Salsabila, Ainan Sarwono, Abyansyah Hayyu Satria, Muhammad Rafi Dwi Septiawan, M. Adib Sianturi, Angie Arni Giovani Simatupang, Sarah Regina Sirait, Tiurmaida Margaretta Sanggam Sulaicha Sutanto, Patrick Nicholas Valentina, Cindy Eka Walyullah, Muhammad Muizzu Adlu