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All Journal Jurnal Pendidikan dan Pembelajaran Jurnal Ilman: Jurnal Ilmu Manajemen Maklumat: Journal of Da'wah and Islamic Studies Jurnal Pengabdian Kepada Masyarakat Al-Amin Skena Bisnis Al-Bunyan: Interdisciplinary Journal of Qur'an and Hadith Studies Interkoneksi: Journal of Computer Science and Digital Business
Ahmad Saputra
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Interkoneksi: Journal of Computer Science and Digital Business

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The Influence Of Price Perception And Brand Image On Repurchase Intention Among Street Vendors Ahmad Saputra; Muhammad Bintang; Ahmad Nuh
Interkoneksi: Journal of Computer Science and Digital Business Vol. 2 No. 2 (2024): December
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interkoneksi.v2i2.14

Abstract

This study focuses on analyzing the effect of price perception and brand image on street vendors' repurchase intentions. In this study, street vendors are considered as subjects who play an important role in influencing consumer repurchase decisions for a product. The results showed that price perception has no significant effect on repurchase intention, but brand image has a positive and significant effect on repurchase intention. This means that street vendors who have a good brand image and are seen as a trustworthy brand can increase consumer repurchase intentions. Therefore, this study provides a strategy to increase consumer repurchase intentions by developing a positive and meaningful brand image.
Co-Authors Ahmad Nuh Alexander Barus Andriasan Sudarso Dea Anggraini Ginting, Ripka SeriIdahnaita Imam Qalyubi May Hendri Meryna Putri Utami Muhammad Bintang Nur Hasan Ripka Seri Idahnaita Ginting Salim, Chindy Silvianis Anjelina Zalogo Sriyanti Yusdiana Zaitun Qamariah, Zaitun