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Khairuman
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DEVELOPMENT STRATEGY OF SIAMESE ORANGE FARMING ON PEATLAND IN SUMBER BAKTI VILLAGE, DARUL MAKMUR DISTRICT, NAGAN RAYA REGENCY Khairuman; Teuku Athaillah; Bagio; Ira Manyamsari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.366

Abstract

Siamese orange farming on peatlands is one of the agricultural businesses that has the potential to have a positive impact on the development of the agricultural sector. One of the districts that has the potential to develop Siamese orange cultivation and contribute to the productivity of Siamese oranges in Aceh is Nagan Raya District. Currently, the price of Siamese oranges continues to increase and consumer demand is quite high both in supermarkets and traditional markets. However, Siamese orange farmers in Sumber Bakti Village, Darul Makmur District, Nagan Raya Regency often experience losses in conducting their farms. Therefore, it is necessary to formulate a strategy in the development of Siamese orange cultivation. In identifying development strategies can be done with SWOT Analysis (Strength, Weaknesses, Opportunities, Threats), with the SWOT Matrix will make it easier to formulate various strategies that need or must be carried out. The results of the study found that a progressive strategy is a strategy that is in accordance with the conditions in the field. Progressive strategies can be achieved through 1) increasing product quantity, 2) Online Marketing, 3) Building partnerships with local markets, 4) Making innovations in the production process and 5) Making good risk management in the development of Siamese Orange farming.
Co-Authors Affila Afriani, Dina Aryan Fauzi Bagio Bangun, Winnanda Br Diana Lestari, Diana Firdaus, Ilham Hutabarat, Sarah Natasha ILHAM Ilham, Dirja Nur Ira Manyamsari Irhamna, Reza Muhammad Khoiruddin Harahap Mukhroji Mukhroji Mukhroji Mulhadi Nasution, M. Rafli Husin Nurdin, Ambia Oktalia Triananda Lovita Raudatul Aina Rita Novita Rossiana Br Ginting Rossiana Ginting Sinaga, Marasi Tua Talib, Mohammed Saad Teuku Athaillah Zharifah Muthiah