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Peningkatan Keterampilan Pemasaran Konten Digital pada Kelompok UMKM CENTRAL 19 LAMPUNG. Febrian, Angga; Husna, Nurul; Ahmad, Imam; Ratuain, Rafika Indi Qut; Amrizal, Nabila Az-Zahra Najwa; Azmi, Rakha Ghoffur; Prabowo, Yussof Taqy
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 5, No 2 (2024): Volume 5, Nomor 2, September 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v5i2.4725

Abstract

Abstrak: Tujuan:  Kegiatan Pengabdian Masyarakat ini bertujuan untuk meningkatkan keterampilan pemasaran konten digital kelompok UMKM Tengah 19 Lampung, guna memperluas jangkauan pasar dan meningkatkan daya saing produk. Pendekatan yang digunakan adalah pemanfaatan teknologi digital melalui pelatihan pembuatan konten kreatif, seperti foto dan video produk, serta optimalisasi media sosial sebagai sarana promosi. Tujuan utamanya adalah meningkatkan kehadiran kelompok UMKM yang berani (presensi online) dan menarik perhatian calon konsumen secara organik. Metodologi penelitian: Kegiatan ini fokus pada 25 kelompok yang terdaftar sebagai anggota UMKM Pusat 19 Natar. Metode yang digunakan adalah pelatihan dan pendampingan langsung bagi seluruh peserta, dengan materi yang mencakup strategi pembuatan konten kreatif, teknik pemasaran digital, dan pemanfaatan platform digital untuk promosi. Hasil: Hasil dari kegiatan ini menunjukkan peningkatan yang signifikan dalam keterampilan pemasaran digital anggota UMKM Pusat 19. Dengan pemanfaatan media sosial dan pembuatan konten yang lebih baik, jangkauan pasar dan visibilitas berani meningkat secara signifikan. Selain itu, peningkatan keterampilan pemasaran digital ini juga berkontribusi pada peningkatan lalu lintas organik dan tingkat konversi, yang secara langsung mendukung pertumbuhan ekonomi para mitra. Kesimpulan: Kegiatan ini membuktikan bahwa pemanfaatan teknologi digital dan strategi pemasaran konten dapat secara signifikan meningkatkan jangkauan pasar dan pendapatan kelompok UMKM Central 19. Pendekatan ini tidak hanya mendukung pengembangan ekonomi lokal, tetapi juga membantu pencapaian Indikator Kinerja Utama (KPI) Universitas terkait pengabdian kepada masyarakat .
Penerapan Metode Forward Chaining untuk Diagnosis Penyakit pada Tanaman Alpukat Pariyanto, Pariyanto; Ahmad, Imam
Jurnal Pendidikan dan Teknologi Indonesia Vol 5 No 1 (2025): JPTI - Januari 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpti.646

Abstract

Penyakit pada tanaman alpukat sering menyebabkan penurunan produktivitas dan kegagalan panen. Banyak petani kesulitan mengidentifikasi jenis penyakit yang menyerang tanaman mereka. Penelitian ini bertujuan untuk mengembangkan sistem pakar diagnosis penyakit tanaman alpukat menggunakan metode Forward Chaining. Data gejala dan penyakit diperoleh dari pakar pertanian dan dianalisis menggunakan pendekatan berbasis aturan (rule-based). Sistem pakar ini memungkinkan petani untuk memasukkan gejala dan mendapatkan rekomendasi diagnosis penyakit berdasarkan faktor kepastian (Certainty Factor). Hasil penelitian menunjukkan bahwa metode Forward Chaining dapat mengidentifikasi penyakit Busuk Akar dengan tingkat keyakinan 75,2%. Pendekatan ini dapat membantu petani dalam mengidentifikasi dan mengelola penyakit dengan lebih efektif serta meningkatkan efisiensi produksi alpukat.
Application Of Expert System In Determining Diseases In Potato Plants Ikhwan, Ali; Bi Rahmani , Nur Ahmadi; H. Aly, Moustafa; Aslami, Nuri; Dedi Irawan, Muhammad; Ahmad, Imam
Indonesian Journal of Information Systems Vol. 7 No. 2 (2025): February 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v7i2.10213

Abstract

This research aims to develop an expert system in diagnosing diseases in potato plants using the Case Based Reasoning (CBR) method approach combined with the K-Nearest Neighbor (K-NN) algorithm. The system is designed to help farmers identify the type of disease based on the symptoms that appear, as well as provide relevant solutions to increase crop productivity. In previous research, the CBR method showed a limited accuracy rate of 74% because it only relied on one algorithm. Through the application of two methods in data analysis, namely CBR and K-NN, this study succeeded in increasing the diagnosis accuracy to be higher than the previous approach of 80%. The system is implemented in the form of a web-based application that is easily accessible by farmers. The results show that the integration of these two methods provides more optimal, effective, and accurate results in detecting potato plant diseases based on symptom data. The findings are expected to contribute significantly to the development of agricultural technology, especially in improving the harvest success of potato farmers in Indonesia.
Decision Support System in Determining the Optimal Raw Material Supplier Using a Combination of Entropy and MOORA Wang, Junhai; Ahmad, Imam; Setiawansyah, Setiawansyah
FORMAT Vol 14, No 2 (2025)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/format.2025.v14.i2.006

Abstract

The selection of the right raw material supplier plays a crucial role in ensuring the efficiency and sustainability of supply chain management. However, the decision-making process is often complex due to the multiple criteria that must be considered simultaneously, such as quality, price, delivery timeliness, production capacity, and flexibility. To address this challenge, this study applies a decision support system that integrates the Entropy method for objective weighting of criteria and the MOORA method for ranking alternatives. Entropy weighting provides an unbiased determination of the importance of each criterion based on data variation, while MOORA delivers a systematic ranking of suppliers by combining benefit and cost criteria into a comprehensive performance score. The results of the analysis on eight supplier alternatives show that Supplier S8 achieves the highest ranking, followed by Supplier S3 and Supplier S6, indicating their superior ability to meet the defined criteria, especially in capacity and flexibility. Meanwhile, Supplier S4 ranks the lowest, reflecting its relatively weaker performance across several aspects. These findings demonstrate that the combination of Entropy and MOORA provides a reliable, objective, and transparent framework to support decision-making in supplier selection.
Pengembangan Sistem Informasi Portal Sekolah Berbasis Website untuk Sekolah PKBM Jejama Pringsewu Mahendra, Amza; Ahmad, Imam
Jurnal Pendidikan dan Teknologi Indonesia Vol 5 No 9 (2025): JPTI - September 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpti.797

Abstract

Perkembangan teknologi informasi dan komunikasi (TIK) yang pesat telah membawa perubahan signifikan dalam berbagai sektor, termasuk dunia pendidikan. Sekolah PKBM Jejama merupakan salah satu sekolah jenjang PKBM berstatus Swasta yang berada di wilayah Kec. Pringsewu, Kab. Pringsewu, Lampung. Sekolah PKBM Jejama belum memiliki sistem informasi berbasis website yang efektif untuk menyampaikan informasi dan melakukan pendaftaran siswa secara online. Tujuan penelitian ini adalah membangun sistem untuk portal sekolah.  Hal ini menyebabkan kurangnya transparansi dan efisiensi dalam penyampaian informasi kepada peserta didik, orang tua, dan masyarakat luas. Masalah lain yaitu orang tua harus datang langsung kesekolah untuk melakukan pendaftaran siswa baru sehingga cukup membuang waktu dalam proses pendaftaran. Penelitian ini menggunakan metode prototype dengan PHP dan MySQL sebagai teknologi utama. Hasil penelitian menunjukkan bahwa sistem portal sekolah ini mampu menyediakan informasi sekolah, pendaftaran siswa, serta pengelolaan data siswa secara online, dengan tingkat kepuasan pengguna sebesar 85%. Sistem ini mempermudah masyarakat dalam mengakses informasi sekolah tanpa harus datang langsung. Hasil pengujian sistem menggunakan black box dengan jumlah 5 responden menghasilkan nilai hasil pengujian sistem yang dilakukan sebesar 100 % sehingga dapat disimpulkan bahwa aplikasi yang dibangun “Sangat Baik”.
Reinterpretasi Epistemologi Pendidikan Islam dalam Filsafat Al-Fārābī sebagai Solusi Krisis Makna Kurikulum Kontemporer Ahmad, Imam
Al-Qarawiyyin: Jurnal Ilmu Ushuluddin Vol. 1 No. 3 (2025): Contemporary Islamic Educational Philosophy
Publisher : Yayasan Albahriah Jamiah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64691/al-qarawiyyin.v1i3.50

Abstract

The crisis of meaning in contemporary education is characterized by a disconnect between the spiritual and rational dimensions of the learning process, resulting in a degradation of values ​​and a loss of educational orientation as a means of developing complete human beings. This condition is further exacerbated by the dominance of pragmatic and utilitarian paradigms in modern curricula, which tend to overlook the existential needs of students. This article aims to offer an epistemological contribution through an examination of al-Fārābī's educational philosophy, particularly his idea of ​​the synthesis of revelation and reason as the basis of integral knowledge. Using qualitative methods based on library studies, this study analyzes primary texts by al-Fārābī and secondary literature from Islamic educational thinkers to uncover the relevance of his thinking in the context of the current educational crisis. The results of the study indicate that al-Fārābī’s epistemology emphasizes the harmony between revelation and reason as the foundation of complete learning, positions education as a path to happiness (saʻadah), and emphasizes the importance of a curriculum that integrates ethical, metaphysical, and rational dimensions. In addition, according to al-Fārābī, the ideal teacher figure is a philosopher who can transform knowledge into wisdom and establish a primary society (al-Madīnah al-Fāḍilah) based on noble values. The conclusion of this study confirms that al-Fārābī’s educational epistemology provides a relevant theoretical and practical framework for responding to the crisis of meaning in contemporary curriculum through an integral approach that integrates revelation, reason, values, and knowledge.
PENERAPAN WEBSITE E-COMMERCE GUNA MENINGKATKAN PENJUALAN BUDIDAYA IKAN DESA BUGEL KECAMATAN PADARINCANG Kristiyanto, Arip; Rohmawati, Iroh; Andriansah, Zulfi; Ahmad, Imam
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.6395

Abstract

Serang Regency, covering 170,341.25 ha and consisting of 29 districts, has great potential for aquaculture development, including freshwater, brackish water, and marine farming. The post-pandemic economic condition has affected freshwater fish farmers in Bugel Village, Padarincang District, with a significant decline in both seed and consumption fish sales—up to 80%. The current marketing system still relies on word-of-mouth and WhatsApp status, resulting in limited market access. This community service activity aims to enhance the marketing of fish farming products among P2MKP Tambakan partners. The main activities include developing a web-based e-commerce platform and conducting branding training for partners. The methods used consist of institutional and participatory approaches, discussions, and training sessions. The developed e-commerce system can be accessed through www.tambakanfish.com. Socialization and training were implemented to improve partners’ digital marketing capacity. From five partner respondents, there was a significant increase in understanding of the e-commerce system and product photography techniques, from an average pre-training score of 51.5 to 85.1 post-training. Additionally, sales turnover increased by 12% in October and 18% in November. The results indicate that digitalization supports improved marketing performance and sales. In the future, partnerships with government and private sectors are expected to expand marketing networks through local exhibitions and bazaars.
Application Of Expert System In Determining Diseases In Potato Plants Ikhwan, Ali; Bi Rahmani , Nur Ahmadi; H. Aly, Moustafa; Aslami, Nuri; Dedi Irawan, Muhammad; Ahmad, Imam
Indonesian Journal of Information Systems Vol. 7 No. 2 (2025): February 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v7i2.10213

Abstract

This research aims to develop an expert system in diagnosing diseases in potato plants using the Case Based Reasoning (CBR) method approach combined with the K-Nearest Neighbor (K-NN) algorithm. The system is designed to help farmers identify the type of disease based on the symptoms that appear, as well as provide relevant solutions to increase crop productivity. In previous research, the CBR method showed a limited accuracy rate of 74% because it only relied on one algorithm. Through the application of two methods in data analysis, namely CBR and K-NN, this study succeeded in increasing the diagnosis accuracy to be higher than the previous approach of 80%. The system is implemented in the form of a web-based application that is easily accessible by farmers. The results show that the integration of these two methods provides more optimal, effective, and accurate results in detecting potato plant diseases based on symptom data. The findings are expected to contribute significantly to the development of agricultural technology, especially in improving the harvest success of potato farmers in Indonesia.
Desain User Experience Pada Sistem Pendaftaran Siswa Baru Dengan Metode User Centered Design (UCD) pada SMA PGRI Galih Tumangkar, Agil Dharma; Ahmad, Imam
Jurnal Pendidikan dan Teknologi Indonesia Vol 5 No 11 (2025): JPTI - November 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpti.1188

Abstract

Pendaftaran siswa baru merupakan salah satu proses penting dalam penyelenggaraan pendidikan di tingkat sekolah menengah. Namun, seringkali sistem yang dibangun belum sepenuhnya memperhatikan aspek user experience (UX), sehingga menyebabkan pengguna mengalami kesulitan, kebingungan, atau ketidakpuasan saat menggunakan sistem tersebut.  Penelitian ini bertujuan untuk merancang desain user experience pada sistem pendaftaran siswa baru di SMA PGRI dengan menggunakan metode User Centered Design (UCD) memiliki empat tahapan utama: memahami konteks penggunaan, menentukan kebutuhan pengguna dan organisasi, membuat desain solusi, dan mengevaluasi desain. Pendekatan UCD dipilih karena memberikan fokus utama pada kebutuhan, harapan, dan pengalaman pengguna selama proses perancangan dan pengembangan sistem.Pengujian usability juga membuktikan bahwa pengguna dapat menyelesaikan tugas pendaftaran dengan hasil pengujian UEQ sebesar 95,99 % dimana skor tersebut sudah meraih standar nilai sangat baik. Dengan demikian, penerapan pendekatan User Centered Design berkontribusi secara signifikan dalam menciptakan sistem pendaftaran yang tidak hanya berfungsi baik secara teknis, tetapi juga memberikan pengalaman yang positif dan menyenangkan bagi pengguna.
Strategi Kepala Sekolah dalam Membentuk Budaya Organisasi untuk Peningkatan Mutu Pendidikan di PAUD KB Bani Hamzah dan PAUD Darul Faqih: Principal’s Strategies in Building Organizational Culture to Improve Educational Quality at PAUD KB Bani Hamzah and PAUD Darul Faqih Harmonika, Sri; Ariani, Silvia; Husmiati, Jumiatul; Wais, Abdul; Ahmad, Imam; Suhaeli; Layli, Ulpatul; Fu’adi, Zahratul
Literasi: Jurnal Pendidikan Guru Indonesia Vol. 4 No. 3 (2025): September
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the role of organizational culture in improving the quality of education at PAUD KB Bani Hamzah and PAUD Darul Faqih, as well as to identify the strategies employed by school principals in shaping and internalizing a conducive organizational culture. Employing a qualitative approach with a case study design, data were collected through participatory observation, in-depth interviews with principals, teachers, and educational staff, and document analysis. Data were analyzed following Miles, Huberman, and Saldaña’s (2014) interactive model. The findings reveal that principals implemented participatory leadership, instilled shared values, habituated positive behaviors, strengthened collaboration, maintained open communication, and demonstrated exemplary integrity and work discipline. A strong and consistent organizational culture significantly enhanced teacher motivation, parental involvement, and the quality of learning processes and outcomes. In conclusion, the principals’ strategies in building and sustaining a positive organizational culture play a central and sustainable role in improving the quality of early childhood education.