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All Journal PSIKOVIDYA ASAWIKA: Media Sosialisasi Abdimas Widya Karya Formosa Journal of Multidisciplinary Research (FJMR) International Journal of Asian Business and Management (IJABM) Multidisciplinary Indonesian Center Journal
Felik Sad Windu Wisnu Broto
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Effect of JULO on the Well-Being of Grab Drivers in Malang City Felik Sad Windu Wisnu Broto; Sandyka Rama Wijaya
International Journal of Asian Business and Management Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i4.10502

Abstract

This study aims to analyze the impact of online loans on the welfare of GRAB drivers in Malang City. Using a quantitative approach, data were collected through a survey of 45 drivers who met specific criteria, such as being single and having taken out a loan with JULO within the past year. The analysis reveals that online loans have a significant impact on the welfare of GRAB drivers. However, the study finds that while online loans can provide financial benefits to drivers, their overall impact on welfare is limited. This indicates that driver welfare is influenced not only by access to online loans but also by other more significant factors. Therefore, policies and programs designed to enhance driver welfare should consider broader factors such as job stability, adequate income, and access to social services
The Influence of Electronic Word of Mouth (E-WOM), Celebrity Endorsers, and Country of Origin on Purchasing Decisions for Skintific Products Felik Sad Windu Wisnu Broto; Erica Adriana; Aquina Tiara Dewi
Formosa Journal of Multidisciplinary Research Vol. 3 No. 6 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i6.9541

Abstract

The purpose of this study was to analyze and determine the effect of electronic word of mouth (e-wom), celebrity endorsers, and country of origin on purchasing decisions for Skintific products. This study uses a quantitative method approach. The population used is the Indonesian people who use or have used Skintific products with a sampling of 272 respondents. The sampling technique used is non- probability sampling with purposive sampling method. The results show that e-wom, and country of origin have a positive and significant influence on purchasing decisions, while celebrity endorsers have a negative influence on purchasing decisions. The results of this study suggest that brands can consider retaining e-wom into online marketing strategies to improve product purchase decisions. In addition, this study highlights the importance of considering country of origin when marketing products to consumers, as this can significantly influence product purchase decisions. This research contributes to the existing literature by providing insights into the role of e-wom, celebrity endorsers, and country of origin in product purchase decisions, and offers practical implications for brands.
Co-Authors Aquina Tiara Dewi Christian Hannystia Putra Erica Adriana I Gusti Ngurah Agung Arya Bhakta Narayana Lidia Halim Nugroho, Didit Prasetyo Sahala Manalu Sandyka Rama Wijaya Santi Widyaningrum Stefanus Yufra M. Taneo Sukaton, Ounu Zakiy Tarsisius Renald Suganda Uki Yonda Asepta