Article Per Year (5 Year)
p-Index From 2020 - 2025
2.851
P-Index
This Author published in this journals
All Journal Jurnal Promosi Pendidikan Ekonomi Equilibrium Jurnal Riset Akuntansi dan Keuangan Jurnal Ekonomi & Keuangan Islam NUSANTARA : Jurnal Ilmu Pengetahuan Sosial At-Tadbir : jurnal ilmiah manajemen Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Journal of Management - Small and Medium Enterprises (SME's) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi INVOICE : JURNAL ILMU AKUNTANSI Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Moneter : Jurnal Keuangan dan Perbankan Jurnal Keuangan dan Bisnis Optimum: Jurnal Ekonomi dan Pembangunan
Yulfiswandi, Yulfiswandi
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal of Economics Development Research (IJEDR)

 1 
Behavioral Economic Analysis of Brand Image, Service Quality, Social Media Quality, and Price Perception in Influencing Generation Z’s Purchase Intention for Cross-Border Personal Shopping Services: The Mediating Role of Trust Yulfiswandi, Yulfiswandi; Rosmawati, Rosmawati
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 6 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i6.9272

Abstract

The jastip (personal shopper) business has become a popular trend in Indonesia in recent years. In the context of trade and consumption, jastip refers to a service where someone (jastip provider or personal shopper) offers to buy goods from a particular place or store at the request of another person (consumer). In return, the jastip provider will usually charge a service fee or commission on top of the price of the goods purchased. The research in this article aims to examine the factors that influence Purchase Intention on jastip, especially in generation Z, using the variables Brand Image, Service Quality, Social Media Quality, and Price Perception mediated by Trust. The study uses primary data that has been processed through the distribution of questionnaires in the form of Google Forms to the Batam City Community who have used jastip. A total of 311 respondent data that meet the criteria and are then processed using the SPSS program for respondent demographic data analysis and the SmartPLS program for hypothesis testing. The results of the study indicate that Brand Image, Service Quality, Social Media Quality, and Price Perception have a significant positive effect on Purchase Intention through Trust mediation. This study shows the importance of Trust as a mediator that connects all variables in influencing Purchase Intention towards Jastip among Generation Z in Batam City.
Co-Authors Alvin Alvin, Alvin Anchao, Wang Angel Angel Angel Lim, Michelle Aurellia, Angeline Devin, Devin Donal Mon, Muhammad Elida, Shelly Ellen Ellen Go, Michelle Halim, Rynando Sadrakh Hesniati, Hesniati Isnaini Nuzula Agustin Jasmine, Florentina Jenny, Jenny Kelvin Kelvin Kho, Celine Lee, Albert Mardiana, Asri Marheni, Dewi Khornida Pratama, Desi Purwanto Purwanto Rehman, Saeeda Rosmawati Rosmawati Sentoso, Antony Sherry, Sherry Shirlyn, Shirlyn Suhendri, Nindi Sunaidi, Nicholas Suyono Saputra Taqiyuddin Taqiyuddin, Taqiyuddin Ur Rahman, Haseeb Valentina, Cindy Verandi, Rizal Vernando, Lovis Vincent Vincent, Vincent Wahyudi, Zulfikar Wen, Wel