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All Journal Jurnal Ekonomi Syariah Pelita Bangsa Cakrawala: Jurnal Studi Islam Jurnal Pengabdian kepada Masyarakat
Simatupang, Aisyah Defy R.
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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‘Flexing’ and its Implications for Religious and Social Life Among Indonesian Muslim Millennials Rachman, Abdul; Sangare, Bilaly; Suardi, Didi; Jamaludin, Nur; Azwar, Martavevi; Simatupang, Aisyah Defy R.; Karim, Salman Izudin; Aprianto, Muhammad Rafli; Rizky, Teguh Muhammad
Cakrawala: Jurnal Studi Islam Vol 19 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/cakrawala.10461

Abstract

This study investigates the implications of the ‘flexing’ phenomenon, characterized by the ostentatious display of wealth and material possessions on social media, on the religious and social life of Indonesian Muslim millennials. Employing a qualitative research methodology, the study analyzes data collected through social media observation and interviews with millennial Muslims. Findings reveal that ‘flexing’ can have detrimental effects on religious life, including fostering excessive materialism, eroding integrity and honesty, and hindering the fulfillment of Islamic obligations such as Zakat and charitable giving. Furthermore, the study demonstrates that "flexing" contributes to social issues such as excessive consumerism, social inequality, a decline in empathy and concern for others, and potential mental health issues arising from social comparison and insecurity. The study concludes that while ‘flexing’ may be perceived differently by individuals, its potential negative impacts on religious values and social cohesion warrant critical consideration.
Penentuan Strategi Pemasaran Produk Griya Hasanah BSI KCP Tangerang Villa Melati Mas: Pendekatan Analisis SWOT Jamaludin, Nur; Tidjani, Shofiah; Permatasari, Yovika; Simatupang, Aisyah Defy R.
Jurnal Ekonomi Syariah Pelita Bangsa Vol. 9 No. 02 (2024): JESPB Edisi Oktober 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jespb.v9i02.1419

Abstract

A strong marketing strategy is crucial for firms since it immediately affects sales growth, brand promotion, and the identification of new market opportunities, leading to a sustained competitive advantage. Using SWOT analysis, which includes assessing strengths, weaknesses, opportunities, and threats, is a crucial tool for developing a focused marketing strategy for items. This study seeks to explore the utilization of SWOT analysis in formulating the marketing strategy for the Griya Hasanah Home Financing Product (PPR) at BSI KCP Tangerang Villa Melati Mas. It involves a thorough analysis of both internal (strengths and weaknesses) and external (opportunities and threats) variables. This research aims to use a descriptive qualitative technique to thoroughly examine and analyse the strengths, flaws, opportunities, and dangers associated with the Griya Hasanah PPR product at Bank Syariah Indonesia KCP Tangerang Villa Melati Mas. Data collecting involves gathering primary sources, such as interviews, as well as secondary data obtained from other sources such websites, journals, books, and pertinent literature. The study's findings indicate that when using the SWOT analysis framework, internal factors (strengths and weaknesses), referred to as S - W, have a favourable value of 1.08 on the X-axis. On the other hand, external factors (opportunities and threats), represented as O - T, have a positive value of 1 on the Y-axis. Therefore, placing the Griya Hasanah PPR product at BSI KCP Tangerang Villa Melati Mas in quadrant 1 indicates the necessity for the company to implement a proactive marketing plan. By utilizing the company's strengths and capitalising on opportunities, this strategy is positioned to strengthen its competitive position and continuously extend its market presence.
Implementasi Program Calistung, Literasi Menabung, Seminar Parenting, TPA, Pengajian Mingguan Dan Pesantren Kilat Dalam Meningkatkan Literasi, Kesadaran Finansial, Dan Pembinaan Pendidikan Karakter Islami Di Desa Jambe, Tangerang Didi Suardi; Simatupang, Aisyah Defy R.; Martavevi Azwar; Tri Meliyanti; Mai Saroh; Hoirun Hazwah; Dimas Eka Prasetiyo
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2025): PRAXIS September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/rfbh3240

Abstract

Tujuan kegiatan ini adalah meningkatkan kualitas hidup masyarakat Desa Jambe, Kabupaten Tangerang, melalui program yang menyasar sektor pendidikan, ekonomi, kesehatan, dan keagamaan. Metode yang digunakan adalah Participatory Action Research (PAR) dan Service Learning. PAR menekankan partisipasi aktif masyarakat sejak perencanaan hingga evaluasi, sementara Service Learning mengintegrasikan pembelajaran akademik mahasiswa dengan pelayanan sosial. Kegiatan yang dilaksanakan meliputi Rumah Pintar Calistung, Literasi Menabung, Seminar Parenting, pelatihan digitalisasi UMKM dan penggunaan QRIS, sosialisasi Perilaku Hidup Bersih dan Sehat (PHBS), seminar pencegahan TBC, kegiatan posyandu, pendampingan Taman Pendidikan Al-Qur’an (TPA), pengajian mingguan, dan pesantren kilat. Hasil program menunjukkan peningkatan literasi dasar anak-anak, terbentuknya kesadaran finansial sejak dini, penguatan kapasitas orang tua dalam pengasuhan, peningkatan kesadaran kesehatan masyarakat, serta penguatan spiritualitas. Selain itu, UMKM desa mampu meningkatkan kemampuan pemasaran melalui pemanfaatan teknologi digital. Implikasi kegiatan ini adalah terbangunnya model pengabdian yang tidak hanya berdampak jangka pendek, tetapi juga memiliki potensi keberlanjutan. Kolaborasi dosen, mahasiswa, dan masyarakat mampu menciptakan solusi kontekstual yang relevan  dengan  kebutuhan  lokal sekaligus adaptif terhadap perkembangan era digital.
Co-Authors Abdul Rachman Aprianto, Muhammad Rafli Azwar, Martavevi Dimas Eka Prasetiyo Hoirun Hazwah Karim, Salman Izudin Mai Saroh Martavevi Azwar Permatasari, Yovika Rizky, Teguh Muhammad Sangare, Bilaly Shofiah Tidjani Suardi, Didi Tri Meliyanti