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All Journal JAM : Jurnal Aplikasi Manajemen Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama MANDAR: Management Development and Applied Research Journal Manajemen dan Kewirausahaan KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Manarang Manajemen dan Bisnis Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Sipakatau
Mandasari, Nur Fitriayu
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Library & Information Science Public Health Social Sciences Other

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Pelatihan Kewirausahaan Dan Pemasaran Digital Pada Siswa Madrasah Aliyah Di Kabupaten Majene, Sulawesi Barat Mandasari, Nur Fitriayu; ashdaq, muhammad; Hasanuddin, Rahmat
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2023): Volume 01 Nomor 02 (Oktober 2023)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v1i2.594

Abstract

The problem faced by Community Partnership Program (PKM) partners is the lack of entrepreneurial and digital marketing skills in their students. This activity aims to help partners create graduates who have entrepreneurial and digital marketing skills so they can work professionally in facing the current era of digital transformation in all fields. The partner in this activity is Madrasah Aliyah Negeri 1 Majene, Majene Regency, West Sulawesi. The number of training participants was 20 people who were representatives of four specializations of interest at the school. The methods used are lectures, mentoring, discussions, questions and answers, and practice. The results achieved are (a) Partners have entrepreneurial and digital marketing competencies, (b) Partners have gained literacy regarding business analysis and creating business websites, (c) Partners have gained understanding regarding digital marketing, (d) Partners have gained practical experience analyzing business and designing digital marketing and producing output from the practices implemented.
ANALISIS PEMANFAATAN SISTEM INFORMASI RUMAH SAKIT (SIMRS) PADA RS. IBNUSINA YW-UMI MAKASSAR Radjab, Enny; Mandasari, Nur Fitriayu
Jurnal Paradigma Vol 26 No 2 (2022): July 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v26i2.7463

Abstract

The development of technological advances today is growing very rapidly. Currently, in various fields, an application sistem is needed which makes it a must and policy for every agency, both government and private, in data management that utilizes information as the basis for technology-based administration. The most important role in providing clinical services administratively with the use of information sistems must be owned by the hospital. At this time the management of information in hospitals has been implemented with the use of an electronic-based information sistem (SIMRS), every hospital requires a management information sistem (SIM) in improving the quality of medical services carried out. In an integrated hospital environment information sistem (SIMRS), the design of which can be used for all hospital activities into one integrated sistem so that it can be stored in a central database. The application of the use of applications that are stored in an existing case, data, and problems so that they can be turned into a new form without losing the basic values of the data, problems, and work itself.
The Impact of Social Media Marketing on Gen Z Women s Buying Interest Through Brand Attitude and Brand Equity in Cosmetic Products : Ashdaq, Muhammad; Jamil, Muhammad; Mandasari, Nur Fitriayu
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9065

Abstract

Marketing through social media has become a marketing strategy that is widely used by the cosmetics industry especially with the number of consumers that continue to grow as generations increase Generation Z women are a potential market in this industry where this generation is a new entrant consumer The purpose of this study is to investigate the influence of marketing through social media on the intention to make purchases with variables mediating brand attitude and brand equity on cosmetic products in the city of Makassar < em>The research was conducted by distributing questionnaires to 288 respondents selected using a non probability sampling technique known as convenience sampling < em> The collected primary data is then processed using the Structural Equation Modelling SEM method using AMOS 23 software < em>The research results indicate that marketing via social media has a positive and significant impact on brand attitude and brand equity but does not significantly influence the purchasing intentions of Gen Z women Additionally brand attitude and brand equity do not effectively mediate the relationship between social media marketing and purchase intentions These findings suggest that cosmetic companies need to refine their social media marketing strategies to better target Gen Z women < em>< p>
Co-Authors Ashdaq, Muhammad Ayuandiani, Wulan Azis, Akbar Bahri, Asa Afiif Enny Radjab hasanuddin, rahmat Kasim, Ilhamsah LISTIANA SRI MULATSIH Muhammad JAMIL Muhammad Nadir MUHAMMAD TAUFIK Najma, Najma NUR FITRIANI Nur Qamariah Nurwahyuni Syahrir Puspita, Chandra Putra Ruslan, Andi Syahadat, Edy Fitriawan Valentino Aris, Valentino wali, Bunga