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Pendampingan Digital Finance Dan Digital Marketing Pada UMKM Anyaman Eceng Gondok Di Dusun Krajan Kecamatan Pakusari Kabupaten Jember Diansari Reskiputri, Tatit; Nursaidah; Puspitadewi, S, Ira; Izzudin, Ahmad
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 1 (2024): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i1.1420

Abstract

UMKM Anyaman Eceng Gondok Pakusari merupakan usaha ekonomi kreatif yang mengintensifkan informasi dan kreativitas dengan mengandalkan ide-ide dan pengetahuan dari Sumber Daya Manusia sebagai faktor produksi utama dan didukung keberadaan industri kreatif  yang berdiri sejak tanggal 26 Juli 2021 terletak di Kabupaten Jember tepatnya di Dusun Krajan, Kecamatan Pakusari. Eceng gondok (nama latin: Pontederia crassipes atau Eichornia crassipes) adalah salah satu jenis tumbuhan air mengapung. Perkembangan UMKM ini bisa dibilang lambat, karena banyak masalah yang sering timbul, seperti menurunnya daya beli masyarakat. Untuk itu diperlukan suatu langkah pendampingan digital finance yang tepat melalui peningkatan digital marketing. Tujuan pengabdian masyarakat ini adalah memberikan pendampingan digital finance dan digital marketing agar selain dapat mempertahankan eksistensi juga dapat mengembangkan usahanya dalam persaingan bisnis.
Pengaruh Storytelling, WOM, dan Brand Awareness Terhadap Keputusan Pembelian di Toko Murah Jenggawah Fadilatul Hasanah; Budi Santoso; Nursaidah
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.11187

Abstract

This research was conducted to determine the influence of storytelling, word of mouth and brand awareness on purchasing decisions at the Jenggawah Murah Shop. This research uses an associative quantitative method with a purposive sampling method of 90 respondents, using a questionnaire distributed via Google from to consumers of the Jenggawah Cheap Shop in Jember Regency. The data analysis used is the multiple linear regression test, partial test, and coefficient of determination test (R2). And the results of the analysis using SPSS 27 show that the three variables, namely storytelling, word of mouth, and brand awareness have a significant influence on purchasing decisions at the Jenggawah Cheap Shop. The results of the determination test (r2) were (41.6%) showing the large proportion or percentage contribution of the Storytelling, Word of Mouth and Brand Awareness variables to purchasing decisions. Meanwhile (58.4%) was contributed by other variables not included in this research, for example store atmosphere, location, price and so on.
PERBEDAAN KEMAMPUAN PEMECAHAN MASALAH MATEMATIKA SISWA LAKI-LAKI DAN PEREMPUAN MELALUI MODEL DISCOVERY LEARNING DI SEKOLAH DASAR Nursaidah; Nisa Khoerunajah; Irwan Maulana; Ina Setiawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.57361

Abstract

This study aims to determine differences in mathematical problem-solving skills in cube material between male and female students after applying the Discovery Learning model in Grade IV SDN 4 Awirarangan, Kuningan Regency. This quantitative study used a One Group Pretest-Posttest Design. The research subjects were all 21 Grade IV students, consisting of 12 male and 9 female students. The research instrument used was a problem-solving test based on Polya's stages: understanding the problem, devising a plan, carrying out the plan, and looking back. The data analyzed were posttest scores grouped by gender. Data analysis included the Shapiro-Wilk normality test, Levene's homogeneity test, and hypothesis testing using the Independent Sample t-Test or Mann-Whitney U Test at significance level α = 0.05. The results showed that there is a significant difference in mathematical problem-solving ability between male and female students, with t = 6.664 and significance < 0.001. The mean posttest score of female students (85.55) was significantly higher than that of male students (46.66). Therefore, it can be concluded that the implementation of the Discovery Learning model produced a significant difference in mathematical problem-solving ability in cube material between male and female students in Grade IV SDN 4 Awirarangan, Kuningan Regency.