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All Journal Information Technology and Telematics Dinamika Ekonomi JURNAL SISTEM INFORMASI BISNIS Elkom: Jurnal Elektronika dan Komputer Proceeding SENDI_U JITEK (Jurnal Ilmiah Teknosains) Jurnal Teknoinfo INTECOMS: Journal of Information Technology and Computer Science Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL PENDIDIKAN TAMBUSAI Indonesian Journal of Applied Informatics Jurnal Tekno Kompak Jurnal Ilmiah Padma Sri Kreshna JURNAL MAHAJANA INFORMASI Jurnal Teknologi Dan Sistem Informasi Bisnis G-Tech : Jurnal Teknologi Terapan Jurnal Rekayasa Industri (JRI) Dinamika Informatika: Jurnal Ilmiah Teknologi Informasi Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Abdimas Bina Bangsa International Journal Software Engineering and Computer Science (IJSECS)
Fatkhul Amin
Universitas STIKUBANK
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Social Sciences Veterinary Other

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Journal : Jurnal Abdimas Bina Bangsa

 1 
PELATIHAN DIGITAL MARKETING BAGI UMKM UNTUK MENINGKATKAN DAYA SAING DI ERA DIGITAL Ilham, Ratih Milati; Utami Puspitasari, Ratih Hesty; Amin, Fatkhul
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1640

Abstract

Digital marketing has become one of the main strategies in increasing the competitiveness of Micro, Small and Medium Enterprises (MSMEs) in the digital era. This article aims to describe community service activities in the form of digital marketing training for MSMEs. This activity aims to increase the digital literacy of MSME players, expand market reach, and increase income through digital platforms. The methods used in this activity include socialization, interactive training, and mentoring. The results of the activity show that MSME players are able to understand the basic concepts of digital marketing, operate digital platforms, and utilize social media and marketplaces to increase sales.
Co-Authors Ade Ricky Rozzaqi Alek Sergius Romansyah Alimuddin Rizal Alvenio Farhan Prayogo Ananto Dwi Saputro Budi Hartono Dehan Setya Ramadhan Dwi Budi Santoso Eddy Nurraharjo Edy Supriyanto Edy Winarno Eko Nur Wahyudi Elen Puspitasari Endang Lestariningsih Enty Nur Hayati Felix Andreas Sutanto Gaszella, Wella Pudia Ilham Ramasyahdani Imam Husni Al Amin Indra Ava Dianta Jeffri Alfa Razaq Moh Muthohir Mokhammad Iqbal Negara, Erik Ratu Prawira Nurraharjo, Edy Prianka Ratri Nastiti Purwatiningtyas Purwatiningtyas Ratih Hesty Utami Puspitasari Ratih Milati Ilham Riandy Oktavian Romansyah, Alek Sergius Saiful Anwar Assaidi Setyawan Wibisono Sodiq, Muhamad Fajar Taufiq Dwi Cahyono Tengku Riza Zarzani N Tungga, Rega Jeatreya WIJAYANTO WIJAYANTO Wiwien Hadikurniawati