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ANALYSIS OF STRATEGY DEVELOPMENT OF LAYING CHICKEN LIVESTOCK BUSINESS IN NGAWI DISTRICT Priyambodo, Dimas; Setiyani, Rahmawati; Novitaningrum, Restie
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3379

This study aims to determine the development strategy that can be carried out by laying hens in Ngawi Regency. The data collection technique uses the purposive sampling method, the calculation method uses the SWOT analysis quadrant and the SWOT matrix analysis method. The data used is primary data. Based on the results of the SWOT matrix analysis for Ngawi Regency, a strategy can be obtained that farmers can implement, namely the SO strategy: a) Increase the amount of production by increasing the population of laying hens, b) optimize egg production. WO strategy: a) Promoting livestock business, b) Keeping books of livestock business in order to control income and expenses. ST strategy: a) Establish good relations with collectors and consumers, b) Maintain product quality to face competitors, c) Determine the right strategy for selling chicken eggs, so that eggs can be sold every day. WT Strategy: a) Establish relationships with raw material suppliers, b) Maintain the cleanliness of the chicken coop. Based on the Quadrant SWOT analysis, Ngawi Regency is in quadrant I. Development strategies that can be implemented are a) Maintaining egg quality, b) Maintaining the quality of laying hen seeds, c) Increasing the laying hen population, d) Expanding marketing further.

Risiko Produksi Usahatani Jagung di Lahan Kering Kabupaten Karanganyar Novitaningrum, Restie; Wahyuningrum, Dinar; Simamora, Liska; Cahyaningtyas, Nur Indah; Putri, Levana Masitajasmin; Rahmaningtyas, Avivah; Fadhilah, Muhammad Luthfie; Fauziah, Irma
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18045

Maize is a strategic commodity with growing demand; however, domestic productivity faces challenges due to the limited availability of high-quality seeds, fertilizers, and other production inputs. Analyzing production risk in maize farming is essential for identifying factors contributing to yield uncertainty. This study examines the factors influencing maize production risk in dryland farming in Karanganyar Regency using a multiple linear regression model with the heteroscedasticity approach by Just and Pope, based on a sample of 60 farmers. The results indicate that the production risk of maize in Karanganyar's dryland areas, as reflected by a coefficient of variation of 24.08%, is relatively low. Production risk is significantly influenced by fertilizer application and labor input. Phonska, SP-36, and urea fertilizers have a notable impact that helps mitigate production risk. Additionally, labor input is crucial in determining crop yields, with greater labor availability correlating with lower production risk for farmers. In contrast, maize seeds, land area, organic fertilizers, and pesticides insignificantly affect production risk. These findings highlight the importance of effective agricultural input management, particularly the selection of appropriate fertilizers and labor optimization, in reducing uncertainty in maize production.

Volatilitas Harga Jagung dan Integrasi Pasar di Indonesia Fadhilah, Muhammad Luthfie; Putri, Levana Masitajasmin; Fauziah, Irma; Cahyaningtyas, Nur Indah; Rahmaningtyas, Avivah; Novitaningrum, Restie; Simamora, Liska
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19801

Maize is the main raw material for animal feed, and weakening maize prices have a significant impact on the prices of livestock products such as chicken and eggs. The high demand for animal feed can drive up maize prices. Keywords: Volatility, Integration, Market, Maize Price. This condition is further exacerbated during the COVID-19 pandemic, disruptions to the global supply chain, distribution regulations, and economic instability have caused maize price volatility to increase sharply. The purpose of this study is to analyze maize price volatility and market integration at the producer, consumer and world levels. This study uses secondary data obtained from the Central Statistics Agency (BPS), Ministry of Trade, Ministry of Agriculture, Food Prices and the World Bank. The data analysis used is the coefficient of variation and Vector Error Correction Model (VECM). The results show that maize price volatility at the producer and consumer levels is relatively low, while at the world level it is high. The results of the integration analysis obtained prices at the producer, consumer, and world levels have long-term integration. Only consumer maize prices (HJK) significantly adjust in the short term to long-term sufficiency. Maize prices at the consumer level are greatly influenced by producer prices, which indicates that vertical price transmission from producers to consumers is quite strong. The influence of world prices exists, but is relatively small and indirect. Production costs, input availability, and market channels are the main factors in determining maize prices at the producer level. Efficient marketing channels can result in better price realization for farmers so that farmers get better profits. The government must be able to maintain a good farming climate for farmers

DISTRIBUSI FREKUENSI EFISIENSI ALOKATIF DAN EKONOMI PETANI UBI KAYU DI LAHAN KERING KABUPATEN KARANGANYAR, PROVINSI JAWA TENGAH Novitaningrum, Restie; Saputro, Fery Wisnu; Saputro, Wahyu Adhi
Agros Journal of Agriculture Science Vol 24, No 2 (2022): edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v24i2.1982

Tanaman ubi kayu sering dibudidayakan petani sebagai tanaman selingan. Hal ini menjadi potensi utama dengan adanya kebijakan diversifikasi pangan yang ditetapkan oleh pemerintah sehingga masyarakat tidak hanya mengonsumsi beras saja. Dalam membudidayakan ubi kayu petani harus tetap efisien (alokatif maupun ekonomi). Kedua efisiensi tersebut diharapkan mendorong petani memiliki produksi ubi kayu yang baik. Penelitian ini bertujuan untuk mengetahui distribusi frekuensi efisiensi alokatif dan ekonomi petani ubi kayu di lahan kering Kabupaten Karanganyar. Pemilihan lokasi penelitian secara purposive di Kabupaten Karanganyar yang merupakan salah satu wilayah di Provinsi Jawa Tengah yang menghasilkan komoditas ubi kayu. Metode analisis data yang digunakan adalah pendugaan fungsi biaya stochastic frontier. Hasil penelitian menyatakan bahwa terdapat 56,67% petani yang memiliki nilai indeks efisiensi alokatif diatas nilai rata-rata. Terdapat 90% petani yang memiliki nilai indeks efisiensi ekonomi diatas nilai rata-rata sementara itu masih terdapat 31,67% petani yang memiliki nilai indeks efisiensi ekonomi di bawah rerata. Rata-rata petani ingin mencapai tingkat efisiensi ekonomi yang paling tinggi, maka peluang petani untuk menghemat biaya sebesar 14 persen. Jika dinilai secara keseluruhan petani memiliki nilai rerata efisiensi alokatif sebesar 0,703 dan efisiensi ekonomi 0,828. Angka tersebut menyimpulkan bahwa petani ubi kayu di Kabupaten Karanganyar belum efisien secara alokatif namun sudah efisien secara ekonomi.

ANALYSIS OF STRATEGY DEVELOPMENT OF LAYING CHICKEN LIVESTOCK BUSINESS IN NGAWI DISTRICT Priyambodo, Dimas; Setiyani, Rahmawati; Novitaningrum, Restie
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3379

This study aims to determine the development strategy that can be carried out by laying hens in Ngawi Regency. The data collection technique uses the purposive sampling method, the calculation method uses the SWOT analysis quadrant and the SWOT matrix analysis method. The data used is primary data. Based on the results of the SWOT matrix analysis for Ngawi Regency, a strategy can be obtained that farmers can implement, namely the SO strategy: a) Increase the amount of production by increasing the population of laying hens, b) optimize egg production. WO strategy: a) Promoting livestock business, b) Keeping books of livestock business in order to control income and expenses. ST strategy: a) Establish good relations with collectors and consumers, b) Maintain product quality to face competitors, c) Determine the right strategy for selling chicken eggs, so that eggs can be sold every day. WT Strategy: a) Establish relationships with raw material suppliers, b) Maintain the cleanliness of the chicken coop. Based on the Quadrant SWOT analysis, Ngawi Regency is in quadrant I. Development strategies that can be implemented are a) Maintaining egg quality, b) Maintaining the quality of laying hen seeds, c) Increasing the laying hen population, d) Expanding marketing further.

Identifikasi Komoditas Unggulan Pertanian Kecamatan Bandar, Kabupaten Batang, Jawa Tengah Simamora, Liska; Fauziah, Irma; Novitaningrum, Restie; Fadhilah, Muhammad Luthfie
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7132

This study aims to identify the leading agricultural commodities in Bandar Subdistrict, Batang Regency, Central Java, using the Location Quotient (LQ) method. The background of this research is based on the absence of clear specialization in agricultural commodities in Bandar, despite its agroecological potential. The data used include harvested area statistics for major food crops such as rice, maize, cassava, sweet potatoes, and peanuts. The LQ method measures the comparative advantage of a commodity by comparing its share of harvested area at the subdistrict level with that at the regency level. The results reveal that four commodities namely maize (LQ=1.2), cassava (LQ=3.2), sweet potatoes (LQ=8.8), and peanuts (LQ=5.6) are categorized as leading commodities. Each of these demonstrates regional specialization and is supported by factors such as agroclimatic suitability, farming experience, input availability, and market demand. Conversely, rice has an LQ value of 0.7, indicating it is not a leading commodity in the area due to limited water infrastructure. This research provides valuable insights for policymakers in designing development strategies that are focused and sustainable. The findings contribute to improving the effectiveness of agricultural planning and optimizing resource allocation, ultimately supporting farmer welfare and local economic resilience through the strengthening of agribusiness potential.

Analisis Nilai Tambah Produk Olahan Lidah Buaya Sebagai Bahan Kosmetika Alami Putri, Levana Masitajasmin; Novitaningrum, Restie; Cahyaningtyas, Nur Indah
Journal of Agribusiness, Social and Economic Vol. 5 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i2.7435

Consumer awareness of ecofriendly products has boosted the growth of the natural cosmetics industry, including those derived from aloe vera. However, its potential remains underutilized, particularly in processing and value addition. This study analyzes the value added of two aloe vera based cosmetic products, powder face masks and peel off face masks produced by PT. Saesha Cantika Indonesia in Bogor Regency. Using the Hayami value added method and a case study approach, the results show high value added for both products: IDR 125,714/kg (78%) for the powder mask and IDR 80,000/kg (67%) for the peel off mask. The powder mask demonstrates better raw material efficiency and a higher contribution to labor income, while the peel off mask offers greater profitability with an 80% profit rate. Value added distribution for the powder mask is 34% to labor and 66% to profit, whereas for the peel off mask it is 20% to labor and 80% to profit. These findings indicate that both products possess substantial economic potential with distinct advantages. The powder mask suits labor intensive business strategies that support local economic empowerment, while the peel off mask aligns with premium market strategies emphasizing high profit margins. Overall, processing aloe vera into cosmetic products provides considerable economic benefits and opportunities for agribusiness development based on local natural resources.

Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian Makanan Khas Daerah Secara Online oleh Konsumen Wanita di Indonesia Fauziah, Irma; Rahmaningtyas, Avivah; Cahyaningtyas, Nur Indah; Novitaningrum, Restie; Putri, Levana Masitajasmin; Fadhilah, Muhammad Luthfie; Simamora, Liska
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19852

The rapid growth of e-commerce has transformed consumer behavior, particularly in the process of making online purchase decisions. This study aims to analyze the influence of price perception, trust, ease of use, and perceived risk on online purchase decisions among female consumers. The focus on female consumers is essential, given their high participation in online shopping activities and distinct psychological characteristics compared to men, such as heightened sensitivity to price and risk. The sampling technique used in this study was non-probability sampling with a purposive sampling approach, involving 105 respondents. The analytical method employed was quantitative using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that all four independent variables—price perception, trust, ease of use, and perceived risk—have a significant influence on online purchase decisions. Price perception emerges as the most dominant factor, indicating that female consumers are highly responsive to discounts and promotional strategies. Trust also plays a crucial role, especially for those who have no prior experience shopping on the platform. Perceived risk has a negative influence, reflecting concerns about transaction security and uncertainty regarding product quality. Meanwhile, ease of use contributes positively to purchase decisions through smooth navigation and system efficiency.

Value Orientation and Ecoliteracy as Key Factors in Green Product Purchase Decisions Rahmaningtyas, Avivah; Cahyaningtyas, Nur Indah; Putri, Levana Masitajasmin; Fadhilah, Muhammad Luthfie; Novitaningrum, Restie; Fauziah, Irma; Simamora, Liska
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.22272

Consumer awareness regarding health and environmental sustainability has increased interest in green products. Companies now recognize the importance of understanding consumer behavior in purchasing eco-friendly products, as trust and perceptions of safety significantly influence market success. This study aims to analyze how consumer ecoliteracy and value orientation affect purchasing decisions for Chocolate Monggo’s green products, providing insights to support effective marketing strategies for sustainable food brands. This study was conducted using ecoliteracy and value orientation as independent variables and purchase decision as the dependent variable. Data were collected via a Google Form and analyzed through Structural Equation Modelling (SEM) using Partial Least Squares (PLS) in SmartPLS 4.0. The findings reveal that ecoliteracy and value orientation are significant to consumers’ purchasing decisions for Chocolate Monggo. These results suggest that Chocolate Monggo should focus on strategies to elevate public ecoliteracy and promote the personal and social benefits associated with green product consumption.

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