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Yuary Farradia

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PENGENALAN PEMASARAN DIGITAL DAN LAPORAN KEUANGAN BAGI PELAKU UMKM DI DESA RANCABUNGUR KABUPATEN BOGOR Farradia, Yuary; Hadi, Delta; Prasetyo, Buntoro Heri; Supriyanto, Joko
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 4 No. 2 (2024): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v4i2.153

Managing business of Micro, Small, and Medium Enterprises (MSMEs) needs to balance between the marketing effort and financial management in term of financial report toward MSMEs sustainability. The MSMEs needs to up grade their marketing effort through implementing various digital marketing programs. On the other side, managing business also needs proper financial report. MSMEs at Rancabungur Village, Bogor District still facing problem on both marketing and financial report. A community service was conducted to improve the skill of MSMEs through introduction program of marketing digital and making a simple financial report. About 20 MSMEs participants joined the workshop to understand the marketing digital and financial report at Rancabungur Village. Trough this workshop, participants were educated the best practice in utilizing various social media in digital marketing and also has introduction practice on creating the simple financial report of their particular business. Further workshop recommendation about creating content on socia media marketing as well as creating the profit and loss statement of the business are needed in future workshop series

The Influence Of Service Quality And Product Quality To Customers Satisfaction And Their Effects To Customers Loyalty On The Customers Of Waroeng Ngangeni, Andaru Jaya Makmur Company Tresiani, Yunita Dwi; Farradia, Yuary; Hannan, Sufrin
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10718

This study aimed investigate to know that influence of service quality and product quality on customers satisfaction in shaping customers loyalty of Rumah Makan Waroeng Ngangeni. By using proporsioal sampling, there are 40 total samples who are the consumers of Rumah Makan Waroeng Ngangeni. Descriptive analysis and path analysis are used as data analysis techniques. The data are collected through questionnaire. The result of this research shows that: service quality has significant effects on customers satisfaction; product quality has significant effects on customers satisfaction, service quality has significant effects on customers loyalty; product quality has significant effects on customers loyalty; customers satisfaction has significant effects on customers loyalty; service quality has significant effects on customers loyalty through customers satisfaction; and product quality has significant effects on customers loyalty through customers satisfaction. Thus, Rumah Makan Waroeng Ngangeni had better to continue to improve their service quality and product quality. So that, it will influence Customers Satisfaction and customers will continue to become loyal.

Effect Of Service Quality And Price Perception On Customer Satisfaction And Its Impact On Customer Loyalty (Case Study At Po Sudiro Tungga Jaya) Laksono, Gigih Andi; Hannan, Sufrin; Farradia, Yuary
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10715

PO Sudiro Tungga Jaya is one of the inter-city bus transportation companies located at Jl. Raya Solo No. 123 Suratmajan, Maospati, Magetan, East Java. One form of success of a company lies in customer satisfaction and loyalty. There are several factors that influence customer satisfaction and loyalty such as service quality and price perception. The method used is a type of verification research with explanatory survey research methods. The research technique used is a questionnaire. The type of data used is quantitative. The sampling method is nonprobability sampling with purposive / judging sampling method using customers as a sample, namely 100 respondents. The analysis method used is descriptive statistics. The results showed that service quality, price perception and customer satisfaction have an impact on loyalty both directly and indirectly.

Understanding Malaysian Preference for Local Beef Harun, Amran; Hamir, Mohd Indra Bin; Farradia, Yuary; Maged Othman, Bestoon Abdul
Jurnal Logistik Indonesia Vol. 6 No. 2: Oktober 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v6i2.2661

In Malaysia, the demand for beef outsprints its supply. This issue has led to an unstainable over-reliance on imports and consequently has brought to the issues of steep prices to end consumers. Part of the problem is a poor understanding of the beef buying preferences of consumers and the factors that shape the preferences. This study sought to determine the key factors influencing consumer buying preferences for beef among Malaysian, particularly examining the effects of price and quality. A cross-sectional survey of 384 beef consumers drawn from social media platforms was undertaken. Data was collected using a structured questionnaire and analyzed using SPSS. All factors were found to have a significant positive effect on beef buying preferences among consumers in Malaysia. It is recommended that firms in the beef industry consider these factors in their beef production and marketing

The Influence Of Social Media Marketing And Characteristics Of Buyers On The Decision To Purchase Sony Mirrorless Camera In Bogor City Agref Valendra Putra; Sufrin Hannan; Yuary Farradia
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 2 (2024): June : ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i2.22

This research aims to determine and analyze the influence of social media marketing and characteristics of buyers on purchasing decisions for Sony Mirrorless Cameras in Bogor City through purchase interest as an intervening variable. This research method is quantitative research with a sample size of 319 people. The research results show that Social Media Marketing has a Charachter of Buyingitive and significant effect on Purchase Decisions, mediated by Purchase Interest. Characteristics of Buyer has a Charachter of Buyingitive and significant effect on Purchase Decisions mediated by Purchase Interest. Improving Purchasing Decisions emphasizes building trust between producers and consumers. The existence of mutual trust between producers and consumers will create good conditions for the exchange of information and advice without fear. In other words, trust is a central issue in human civilization. The influence of trust is so central because this character also occupies important purchasing decisions.

Enhancing Marketing Performance Through Competitive Advantage Based on Entrepreneurial Orientation and Market Orientation (A Study on the Footwear Industry in Banten Province) Kencana, Putri Nilam; Diposumarto, Ngadino Surip; Farradia, Yuary
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12682

This study aims to analyze and verify the impact of entrepreneurial orientation and market orientation on competitive advantage and its subsequent effect on marketing performance in the footwear industry in Banten Province. The research design employed a causal approach. The population consisted of all entrepreneurs in the footwear industry within Banten Province, with a sample size of 140 respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research findings indicate that, in the footwear industry in Banten Province, entrepreneurial orientation has a positive and significant impact on competitive advantage, market orientation has a positive and significant impact on competitive advantage, competitive advantage has a positive and significant impact on marketing performance, entrepreneurial orientation greatly and positively influences marketing performance, market orientation does not significantly improve marketing performance, and entrepreneurial orientation greatly and positively influences marketing performance through competitive advantage.

The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City Kencana, Putri Nilam; Diposumarto, Ngadino Surip; Farradia, Yuary
Formosa Journal of Science and Technology Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i1.13324

The purpose of this study is to investigate how product innovation and market orientation affect the marketing performance of fashion SMEs in South Tangerang City. The research employed an associative methodology, with a population comprising 112 fashion SMEs in the area. Data analysis methods included correlation coefficients, coefficients of determination, partial t-tests, simultaneous F-tests, simple linear regression, and multiple linear regression. The findings demonstrate that market orientation significantly and favorably affects marketing performance, as shown by the basic linear regression equation.Y = 23.735 + 0.422X. The correlation coefficient is 0.868 (very strong), with a determination coefficient of 75.4%. Furthermore, t-value (tcount) is 18.357, exceeding the t-table value of 1.981 with a significance level of 0.000 (<0.05). Similarly, product innovation has a positive and significant effect on marketing performance, demonstrated by the equation Y = 23.272 + 0.434X. The correlation coefficient is 0.769 (strong), and the determination coefficient is 59.1%. The t-value (tcount) is 12.619, greater than the t-table value of 1.981 with a significance level of 0.000 (<0.05). Simultaneously, market orientation and product innovation together positively and significantly affect marketing performance, supported by the multiple linear regression equation Y = 22.535 + 0.345X1 + 0.111X2. The correlation coefficient is 0.876 (very strong), with a determination coefficient of 76.7%. The F-value (Fcount) is 179.885, exceeding the F-table value of 3.93 with a significance level of 0.000 (<0.05).

THE INFLUENCE OF SOCIODEMOGRAPHIC CHARACTERISTICS ON REPEAT VISIT INTEREST IN DENTAL TREATMENT AT SPECIALIST DENTAL CLINICS IN THE SPECIAL REGION OF JAKARTA Daryono; Wirawan Dony Dahana; Yuary Farradia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3870

This study is a survey study on dental patients at a dental clinic in the Special Region of Jakarta. The purpose of this study is to determine the effect of sociodemographic characteristics (gender, age, education level, income and travel distance) on the intention to revisit. The number of respondents taken in this study was 375 respondents. The purposive sampling method was used in determining the respondents. Data analysis used validity and reliability tests, classical assumption tests, t tests, f tests and Regression Analysis tests. Based on the results of the study and data analysis using SPSS, it shows that: (1) Gender does not affect the intention to revisit, (2) Age has a negative effect on the intention to revisit, (3) Education level has a negative effect on the intention to revisit, (4) Income has a positive effect on the intention to revisit, (5) Travel distance does not affect the intention to revisit.

DENTAL SERVICES MARKETING IN PRACTICES Daryono; Wirawan Dony Dahana; Yuary Farradia
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4057

Introduction: The rapid development and change in the digital world has had a big impact on the world of dentistry. Digital marketing is very good in the process of doing marketing management that can be applied to the intention of visiting dental care to dental clinics. Objective: To find out the digital marketing strategy in daily dental services. Method: The method of searching for articles on digital marketing strategies for dental services in dental clinics in electronic databases is Semantic Scholar. The total initial search results in the database totaled 1000 articles using the keyword "Dental Services Marketing". Furthermore, the inclusion and exclusion criteria were determined and adjusted to the population analysis, concept and context. Result: A total of 1000 articles were identified and screened and duplications were removed, resulting in 10 articles that met the inclusion criteria. Conclusion: Digital marketing strategy in dentistry is an approach used to promote services and increase patient trust through digital platforms. Some of the strategies applied are content seeding, influencer marketing, social media, website, google maps optimization, hiring a digital marketing agency and education. In the application of digital intelligence (business intelligence) in strategic management for dentistry and dental clinics that can be useful such as Digital Strategic Management, Telehealth Services, Data analytics for treatment plans, Utilizing Digital Information, Automating Administrative Duties, Utilizing Digital Imaging and Diagnostic Technologies, Feedback Mechanisms and improving and promoting patients about oral health both treatment and prevention.

Tourists’ demographics and consumer behavior: Unveiling differences in culinary tourism Hurdawaty, Ramon; Dahana, Wirawan Dony; Farradia, Yuary
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14180

Culinary tourism has gained increasing attention as destinations seek to create memorable travel experiences. This research addresses a gap in the literature regarding how tourist demographics shape memorable culinary experiences and revisit intention. The study's main objective is to analyze the differences in tourists' demographic attributes, including age, gender, culinary expenditure, and culinary preferences, concerning their perceptions and intentions. The research used quantitative methods through a survey analysis of 400 domestic tourists in Magelang, Central Java, Indonesia. The impact of demographic differences was calculated using ANOVA and an independent-sample t-test with SPSS version 24. The results show that age and culinary expenditure differentiate the perception of memorable culinary tourism experiences. In contrast, no significant differences were found between the demographic variables of gender and culinary tourism preference. Moreover, no significant differences were found in tourists’ perceptions of revisit intention across any demographic variables. These findings suggest that tourism managers and policymakers adopt a dual strategy: designing memorable and emotionally engaging culinary experiences across all groups while shifting from demographic-based targeting to psychographic and experiential segmentation. This study contributes to a better understanding of consumer behavior in culinary tourism and provides practical insights for destination management and policy development.

Co-Authors Agref Valendra Putra Agus Setyo Pranowo Amran Harun Andrianto, Nizam Mohammad Dahana, Wirawan Dony DARYONO Fatari Hadi, Delta Hamir, Mohd Indra Bin Harun, Amran Herdiatna, Erlan Hidayat, Syepi Indra Kusumawati Iriandy, Wahyu Ismunandar Jayawarsa, A.A. Ketut Joko Supriyanto Kausar Jiwa Kencana, Putri Nilam Laila Irawati Laksono, Gigih Andi Maged Othman, Bestoon Abdul Mamay Komarudin Mora Mora Muharam, Hari Ngadino Surip Diposumarto, Ngadino Surip Noreina Nasir Nur Aniza Quantaniah Jusoh Nur Nilam Sari Mohd Basir Prasetyo, Buntoro Heri Priyanto, Andri Dwi Ramdani, Siti Hidajati Ramon Hurdawaty Sufrin Hannan Tresiani, Yunita Dwi Wahyu Widodo Wirawan Dony Dahana Yurcel, Ade Said

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