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Yuary Farradia

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Effect Of Service Quality And Price Perception On Customer Satisfaction And Its Impact On Customer Loyalty (Case Study At Po Sudiro Tungga Jaya) Laksono, Gigih Andi; Hannan, Sufrin; Farradia, Yuary
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 8, No 2 (2024): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v8i2.10715

PO Sudiro Tungga Jaya is one of the inter-city bus transportation companies located at Jl. Raya Solo No. 123 Suratmajan, Maospati, Magetan, East Java. One form of success of a company lies in customer satisfaction and loyalty. There are several factors that influence customer satisfaction and loyalty such as service quality and price perception. The method used is a type of verification research with explanatory survey research methods. The research technique used is a questionnaire. The type of data used is quantitative. The sampling method is nonprobability sampling with purposive / judging sampling method using customers as a sample, namely 100 respondents. The analysis method used is descriptive statistics. The results showed that service quality, price perception and customer satisfaction have an impact on loyalty both directly and indirectly.

Understanding Malaysian Preference for Local Beef Harun, Amran; Hamir, Mohd Indra Bin; Farradia, Yuary; Maged Othman, Bestoon Abdul
Jurnal Logistik Indonesia Vol. 6 No. 2: Oktober 2022
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v6i2.2661

In Malaysia, the demand for beef outsprints its supply. This issue has led to an unstainable over-reliance on imports and consequently has brought to the issues of steep prices to end consumers. Part of the problem is a poor understanding of the beef buying preferences of consumers and the factors that shape the preferences. This study sought to determine the key factors influencing consumer buying preferences for beef among Malaysian, particularly examining the effects of price and quality. A cross-sectional survey of 384 beef consumers drawn from social media platforms was undertaken. Data was collected using a structured questionnaire and analyzed using SPSS. All factors were found to have a significant positive effect on beef buying preferences among consumers in Malaysia. It is recommended that firms in the beef industry consider these factors in their beef production and marketing

The Influence Of Social Media Marketing And Characteristics Of Buyers On The Decision To Purchase Sony Mirrorless Camera In Bogor City Agref Valendra Putra; Sufrin Hannan; Yuary Farradia
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 2 (2024): June : ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i2.22

This research aims to determine and analyze the influence of social media marketing and characteristics of buyers on purchasing decisions for Sony Mirrorless Cameras in Bogor City through purchase interest as an intervening variable. This research method is quantitative research with a sample size of 319 people. The research results show that Social Media Marketing has a Charachter of Buyingitive and significant effect on Purchase Decisions, mediated by Purchase Interest. Characteristics of Buyer has a Charachter of Buyingitive and significant effect on Purchase Decisions mediated by Purchase Interest. Improving Purchasing Decisions emphasizes building trust between producers and consumers. The existence of mutual trust between producers and consumers will create good conditions for the exchange of information and advice without fear. In other words, trust is a central issue in human civilization. The influence of trust is so central because this character also occupies important purchasing decisions.

Enhancing Marketing Performance Through Competitive Advantage Based on Entrepreneurial Orientation and Market Orientation (A Study on the Footwear Industry in Banten Province) Kencana, Putri Nilam; Diposumarto, Ngadino Surip; Farradia, Yuary
Formosa Journal of Science and Technology Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i12.12682

This study aims to analyze and verify the impact of entrepreneurial orientation and market orientation on competitive advantage and its subsequent effect on marketing performance in the footwear industry in Banten Province. The research design employed a causal approach. The population consisted of all entrepreneurs in the footwear industry within Banten Province, with a sample size of 140 respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research findings indicate that, in the footwear industry in Banten Province, entrepreneurial orientation has a positive and significant impact on competitive advantage, market orientation has a positive and significant impact on competitive advantage, competitive advantage has a positive and significant impact on marketing performance, entrepreneurial orientation greatly and positively influences marketing performance, market orientation does not significantly improve marketing performance, and entrepreneurial orientation greatly and positively influences marketing performance through competitive advantage.

The Influence of Market Orientation and Product Innovation on the Marketing Performance of Fashion SMEs in South Tangerang City Kencana, Putri Nilam; Diposumarto, Ngadino Surip; Farradia, Yuary
Formosa Journal of Science and Technology Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i1.13324

The purpose of this study is to investigate how product innovation and market orientation affect the marketing performance of fashion SMEs in South Tangerang City. The research employed an associative methodology, with a population comprising 112 fashion SMEs in the area. Data analysis methods included correlation coefficients, coefficients of determination, partial t-tests, simultaneous F-tests, simple linear regression, and multiple linear regression. The findings demonstrate that market orientation significantly and favorably affects marketing performance, as shown by the basic linear regression equation.Y = 23.735 + 0.422X. The correlation coefficient is 0.868 (very strong), with a determination coefficient of 75.4%. Furthermore, t-value (tcount) is 18.357, exceeding the t-table value of 1.981 with a significance level of 0.000 (<0.05). Similarly, product innovation has a positive and significant effect on marketing performance, demonstrated by the equation Y = 23.272 + 0.434X. The correlation coefficient is 0.769 (strong), and the determination coefficient is 59.1%. The t-value (tcount) is 12.619, greater than the t-table value of 1.981 with a significance level of 0.000 (<0.05). Simultaneously, market orientation and product innovation together positively and significantly affect marketing performance, supported by the multiple linear regression equation Y = 22.535 + 0.345X1 + 0.111X2. The correlation coefficient is 0.876 (very strong), with a determination coefficient of 76.7%. The F-value (Fcount) is 179.885, exceeding the F-table value of 3.93 with a significance level of 0.000 (<0.05).

Tourists’ demographics and consumer behavior: Unveiling differences in culinary tourism Hurdawaty, Ramon; Dahana, Wirawan Dony; Farradia, Yuary
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.14180

Culinary tourism has gained increasing attention as destinations seek to create memorable travel experiences. This research addresses a gap in the literature regarding how tourist demographics shape memorable culinary experiences and revisit intention. The study's main objective is to analyze the differences in tourists' demographic attributes, including age, gender, culinary expenditure, and culinary preferences, concerning their perceptions and intentions. The research used quantitative methods through a survey analysis of 400 domestic tourists in Magelang, Central Java, Indonesia. The impact of demographic differences was calculated using ANOVA and an independent-sample t-test with SPSS version 24. The results show that age and culinary expenditure differentiate the perception of memorable culinary tourism experiences. In contrast, no significant differences were found between the demographic variables of gender and culinary tourism preference. Moreover, no significant differences were found in tourists’ perceptions of revisit intention across any demographic variables. These findings suggest that tourism managers and policymakers adopt a dual strategy: designing memorable and emotionally engaging culinary experiences across all groups while shifting from demographic-based targeting to psychographic and experiential segmentation. This study contributes to a better understanding of consumer behavior in culinary tourism and provides practical insights for destination management and policy development.

THE EFFECT OF TRUST AND CUSTOMER ENGAGEMENT ON BUYING INTEREST OF PAKUAN UNIVERSITY STUDENTS IN THE TIKTOK SHOP APPLICATION Ramdani, Siti Hidajati; Farradia, Yuary; Yurcel, Ade Said
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 2 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v29i2.341

The rapid development of internet technology in Indonesia has changed people's shopping behavior, especially through social commerce platforms such as TikTok Shop. Tiktok Shop is a platform where users can buy products from sellers who sell through Tiktok videos. This study aims to analyze the effect of trust and customer engagement on buying interest in TikTok Shop among Pakuan University students. The research method used is quantitative with associative research type. Data was obtained from distributing questionnaires to 100 respondents. Determination of the number of samples using the Slovin formula with a non-probality sampling method based on accidential sampling. The results of the study with multiple linear regression tests show that trust and customer engagement have a positive and significant effect on buying interest in Pakuan University students.

The Influence of Product Quality, Price Perception, and Social Media Marketing Mediated by Purchase Intention on the Purchase Decisions of Samsung Smartphones Among Millennials in Sukabumi City Iriandy, Wahyu; Hannan, Sufrin; Farradia, Yuary
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 2 (2024): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i2.2715

This study investigates the influence of product quality, price perception, and social media marketing on millennials' purchase decisions of Samsung smartphones in Sukabumi City, with purchase intention serving as a mediating variable. The research employs a quantitative approach using convenience sampling, targeting 400 respondents within the millennial age range who are Samsung users. The analysis utilizes Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that product quality and price perception significantly impact purchase decisions and intentions, while social media marketing directly affects purchase intention but not purchase decisions. Mediated by purchase intention, product quality, price perception, and social media marketing all positively influence purchase decisions. The study underscores the critical role of product quality and pricing strategies in consumer decision-making, particularly within the competitive smartphone market.

Analysis Of The Work Motivation Factors On An Employee Performance Laila Irawati; Khaeruman; Yuary Farradia
International Journal of Educational Research & Social Sciences Vol. 2 No. 4 (2021): August 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i4.104

The importance of motivation is because motivation is the cause and supporter of human behavior so that they are willing to work hard and enthusiastically to achieve optimal results. Motivation is increasingly important in an organization or company because the leader distributes work to his staff to be done well and integrated to achieve the desired goals.The method used in this study refers to the " associative or relationship research method, namely research methods that aim to determine the relationship between two or more variables. The source of data in this study is primary data, namely from distributing questionnaires directly to respondents who became the research sample, namely employees of telecommunications companies in Indonesia, totaling 30 people. To find out what factors dominantly affect work motivation and employee performance. The analysis technique or data processing uses frequency distribution and comparison of the average number of each motivational factor to determine what factors are the most dominant on employee motivation and performance. Based on the results of research that has been carried out through questionnaires and calculated based on the average value of each factor, it is obtained that the dominant factor of work motivation and performance is a harmonious relationship between fellow staff in the company.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i4.114

The importance of motivation is because motivation is the cause and supporter of human behavior so that they are willing to work hard and enthusiastically to achieve optimal results. Motivation is increasingly important in an organization or company because the leader distributes work to his staff to be done well and integrated to achieve the desired goals. The method used in this study refers to the " associative or relationship research method, namely research methods that aim to determine the relationship between two or more variables. The source of data in this study is primary data, namely from distributing questionnaires directly to respondents who became the research sample, namely employees of telecommunications companies in Indonesia, totaling 30 people. To find out what factors dominantly affect work motivation and employee performance. The analysis technique or data processing uses frequency distribution and comparison of the average number of each motivational factor to determine what factors are the most dominant on employee motivation and performance. Based on the results of research that has been carried out through questionnaires and calculated based on the average value of each factor, it is obtained that the dominant factor of work motivation and performance is a harmonious relationship between fellow staff in the company.

Co-Authors Agref Valendra Putra Amran Harun Andrianto, Nizam Mohammad Dahana, Wirawan Dony Fatari Hadi, Delta Hamir, Mohd Indra Bin Harun, Amran Indra Kusumawati Iriandy, Wahyu Ismunandar Jayawarsa, A.A. Ketut Joko Supriyanto Kausar Jiwa Kencana, Putri Nilam khaeruman Laila Irawati Laksono, Gigih Andi Maged Othman, Bestoon Abdul Mamay Komarudin Mora Mora Ngadino Surip Diposumarto, Ngadino Surip Noreina Nasir Nur Aniza Quantaniah Jusoh Nur Nilam Sari Mohd Basir Prasetyo, Buntoro Heri Ramdani, Siti Hidajati Ramon Hurdawaty Sufrin Hannan Tresiani, Yunita Dwi Wahyu Widodo Yurcel, Ade Said

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