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Pengaruh Service Quality dan Product Quality terhadap Repurchase Intention pada Konsumen Dimsum Citra tarigan, nur fajrina; Hanun, Mutiah; Zalva, Salwa Adni; Agustia, Dinda; Shelia, Shelli Ela; Waruwu, Ahmad Aswan
Arus Jurnal Sosial dan Humaniora Vol 5 No 1: April (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i1.982

Abstract

UMKM di Indonesia memainkan peran penting dalam perekonomian lokal, terutama dalam menciptakan lapangan kerja dan memberdayakan masyarakat. Dimsum Citra, sebuah usaha mikro di Medan, menjadi contoh yang sukses dalam memanfaatkan kualitas pelayanan (Service Quality) dan kualitas produk (Product Quality) untuk meningkatkan loyalitas pelanggan dan mendorong pembelian ulang. Penelitian ini bertujuan untuk menganalisis pengaruh Service Quality dan Product Quality terhadap Repurchase Intention pada konsumen Dimsum Citra. Menggunakan metode kuantitatif dengan pendekatan deskriptif, data dikumpulkan melalui kuesioner yang dibagikan kepada 99 pelanggan Dimsum Citra. Hasil analisis menunjukkan bahwa baik Service Quality maupun Product Quality memiliki pengaruh signifikan terhadap minat pembelian ulang. Secara keseluruhan, keduanya berkontribusi positif dalam meningkatkan loyalitas konsumen dan memperkuat hubungan jangka panjang antara pelanggan dan Dimsum Citra. Temuan ini memberikan implikasi penting bagi UMKM dalam menerapkan strategi pemasaran digital yang efektif dan menjaga standar kualitas produk serta layanan untuk mendukung pertumbuhan dan keberlanjutan bisnis di pasar yang kompetitif.
The Effect of Work Discipline on Employee Performance: A Study of Motivation Mediation as a Connecting Factor in The Medan City Revenue Office Waruwu, Ahmad Aswan
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.1092

Abstract

This study aims to determine and analyze the effect of discipline on employee performance, the influence of motivation on employee performance, and whether motivation mediates the relationship between discipline and employee performance at the North Medan City Regional Revenue Office. Using a quantitative approach, this study involved 87 permanent employees selected using purposive sampling. Data were collected through questionnaires and analyzed using path analysis with data processing using SPSS software. The results indicate that discipline has a positive and significant effect on employee performance, motivation has a positive and significant effect on employee performance, and motivation is a mediating variable between discipline and employee performance at the North Medan City Regional Revenue Office. These findings confirm that improved discipline impacts employee performance if accompanied by improvements in employee motivation.