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All Journal Jurnal Hospitality dan Manajemen Jasa Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Jurnal Manajemen Pemasaran Jurnal Abdikarya : Jurnal Karya Pengabdian Dosen dan Mahasiswa Jurnal Manajemen dan Kewirausahaan
Fransisca Andreani
Faculty of Economics, Petra Christian University
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

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Determinants of Online Impulsive Buying Post Pandemic Covid-19 Andreani, Fransisca; Anastasia, Njo; Foedjiawati, Foedjiawati
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 25 No. 1 (2023): June 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.25.1.17-30

Abstract

During the Covid-19 pandemic, the use of social media has increased in line with online buying transactions. This research was conducted to find out online impulsive buying due to the large amount of information and promotion spread on social media after the pandemic. Online questionnaires were distributed to 261 respondents who made online transactions. SEM-PLS 3.0. was used to analyze the data.  The results prove that hedonic browsing has a significant influence on flow experience. Flow experience has a significant influence on cognitive experience and affective experience as well as online impulsive buying. Cognitive experiences have significant influence on online impulsive buying. However, affective experiences do not have a significant influence on online impulsive buying. Moreover, financial management behavior cannot moderate the relationship among cognitive and affective experiences as well as online impulse buying. Theoretically, the study shows that irrational consumption processes lead to hedonic shopping due to easy and convenient searching for products through social media. Thus, in practice it is advisable for marketing managers to design their promotions on social media related to products and interspersed with financial literacy so that consumers can shop wisely.  
PENGARUH CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KEMBALI DI KOTA BANYUWANGI Tjahjono, Evelyn; Wibowo, Felix Gustav; Andreani, Fransisca; Aprilia, Adriana; Kunto, Yohanes Sondang
Jurnal Manajemen Pemasaran Vol. 19 No. 1 (2025): APRIL 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.19.1.60-71

Abstract

Banyuwangi merupakan salah satu destinasi wisata yang populer di Jawa Timur yang menawarkan keindahan alam kepada wisatawan. Penelitian ini bertujuan untuk mengetahui hubungan citra destinasi (citra kognitif dan afektif) dengan minat berkunjung kembali ke Banyuwangi. Penelitian ini merupakan penelitian kuantitatif. Data penelitian diperoleh dari distribusi kuesioner terhadap 133 responden. Teknik pengolahan data yang diterapkan adalah PLS-SEM. Hasil penelitian menunjukkan bahwa citra kognitif berpengaruh signifikan terhadap citra afektif dan minat berkunjung kembali ke Banyuwangi. Demikian juga didapati pengaruh signifikan antara citra afektif dan minat berkunjung kembali ke Banyuwanagi. Pengujian efek mediasi memberikan hasil adanya mediasi parsial dari citra afektif pada hubungan antara citra kognitif terhadap minat berkunjung kembali ke Banyuwangi.
Co-Authors Abelio Petrik Abelio Petrik, Abelio Adiguna Yapola Adriana Aprilia Arie Natan Sudibyo, Arie Natan Budijanto, Laurentius Melvern Chen Lie Cindrawan Margo, Cindrawan Edi Subiyantoro Foedjiawati Foedjiawati Gabrielle, Alicia Graciella, Claudion Halim, Eunike Hanjaya, Stephanie Hocky, Shanta Hosea, Ivana Karina Hutama, Erica Dea Ivana Karina Hosea Jap, Laurencia Johnshon, William Kempa, Sesilya Kho Dessy Prayogo Kunto, Yohanes Sondang Laurencia Jap Livia Livia Melisa Wibowo Monika Kristanti Njo Anastasia Pranata, Michael David Priska Devina Tanugraha Sahetapy, Wilma Laura Suprapto, Widjojo Tjahjono, Evelyn Wibowo, Felix Gustav Winata, Gabriella Yesslyn Sumargo Yonathan Palumian