Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Jurnal Hospitality dan Manajemen Jasa Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Jurnal Abdikarya : Jurnal Karya Pengabdian Dosen dan Mahasiswa Jurnal Manajemen dan Kewirausahaan
Fransisca Andreani
Faculty of Economics, Petra Christian University
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Determinants of Online Impulsive Buying Post Pandemic Covid-19 Andreani, Fransisca; Anastasia, Njo; Foedjiawati, Foedjiawati
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 25 No. 1 (2023): June 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.25.1.17-30

Abstract

During the Covid-19 pandemic, the use of social media has increased in line with online buying transactions. This research was conducted to find out online impulsive buying due to the large amount of information and promotion spread on social media after the pandemic. Online questionnaires were distributed to 261 respondents who made online transactions. SEM-PLS 3.0. was used to analyze the data.  The results prove that hedonic browsing has a significant influence on flow experience. Flow experience has a significant influence on cognitive experience and affective experience as well as online impulsive buying. Cognitive experiences have significant influence on online impulsive buying. However, affective experiences do not have a significant influence on online impulsive buying. Moreover, financial management behavior cannot moderate the relationship among cognitive and affective experiences as well as online impulse buying. Theoretically, the study shows that irrational consumption processes lead to hedonic shopping due to easy and convenient searching for products through social media. Thus, in practice it is advisable for marketing managers to design their promotions on social media related to products and interspersed with financial literacy so that consumers can shop wisely.  
Co-Authors Abelio Petrik Abelio Petrik, Abelio Adiguna Yapola Arie Natan Sudibyo, Arie Natan Budijanto, Laurentius Melvern Chen Lie Cindrawan Margo, Cindrawan Edi Subiyantoro Foedjiawati Foedjiawati Gabrielle, Alicia Graciella, Claudion Halim, Eunike Hanjaya, Stephanie Hocky, Shanta Hosea, Ivana Karina Hutama, Erica Dea Ivana Karina Hosea Jap, Laurencia Johnshon, William Kempa, Sesilya Kho Dessy Prayogo Laurencia Jap Livia Livia Melisa Wibowo Monika Kristanti Njo Anastasia Pranata, Michael David Priska Devina Tanugraha Sahetapy, Wilma Laura Suprapto, Widjojo Winata, Gabriella Yesslyn Sumargo Yonathan Palumian