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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Akuntansi dan Keuangan INVEST : Jurnal Inovasi Bisnis dan Akuntansi Asian Journal of Management Analytics Jurnal Kajian Ilmu Manajamen Economic and Business Horizon
Nurita Andriani
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analysis of Agroindustry Development Strategy: A Case Study at CV Andi Jaya Sumbersuci Aniqurroziqi, Ashef; Andriani, Nurita; Ansori, Mochammad
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 3 (2023): JIMKES Edisi Desember 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Processing Coconut into Coconut Oil at CV. Andi Jaya is a company that operates in the field of processing Coconut into Coconut Oil. To achieve growth and success in its business, companies use SWOT analysis. The company plans the growth of coconut oil production by identifying specific and ambitious production targets within a certain period. So that CV. Andi Jaya can allocate resources wisely and direct operations to achieve the goals set by the company using strategic maneuvers in marketing and distributing its products. Through effective promotional strategies and collaboration with business partners, CV. Andi Jaya is able to increase product visibility and achieve and increase sales. CV. Andi Jaya periodically analyzes production growth patterns and market demand, by understanding these patterns the company can adjust production and product inventory to optimize efficiency and increase customer satisfaction. The company is trying to strengthen its position in the market as a producer of crude coconut oil by maintaining quality standards and content, CV. Andi Jaya creates customer trust and wins a larger market. The company prioritizes optimal use of raw materials and presents environmentally friendly products, thereby supporting a sustainable environment.
Pengaruh Pengalaman Wisatawan Terhadap Minat Berkunjung Kembali Melalui Mediasi Kepuasan Pelanggan Di Pantai Sembilan Kecamatan Gili Genting Kabupaten Sumenep Irsyadi, Naufalil Asyam; Andriani, Nurita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.3779

Abstract

Penelitian ini bertujuan untuk melihat pengaruh pengalaman wisatawan terhadap minat berkunjung kembali melalui mediasi kepuasan konsumen untuk menarik minat wisatawan kembali berkunjung ke destinasi wisata Pantai Sembilan, Kecamatan Gili Genting, Kabupaten Sumenep. Penelitian ini termasuk dalam penelitian kuantitatif. Subjek penelitian ini adalah wisatawan atau pengunjung yang pernah berkunjung ke wisata Pantai Sembilan Kecamatan Gili Genting Kabupaten Sumenep. Teknik pengumpulan data menggunakan kuesioner dengan skala kuesioner adalah skala likert. Uji validitas dan uji reliabilitas dilakukan pada seluruh responden dengan total data yang terkumpul sebanyak 80 responden dan diolah dengan menggunakan program SMARTPLS 4. Dan hasil dari penelitian ini menunjukkan beberapa temuan bahwa (1) terdapat pengaruh positif pengalaman wisatawan terhadap minat berkunjung kembali dengan hasil t hitung mutlak sebesar (2,090) dan p-values sebesar (0,037) dan pengujian membuktikan bahwa t hitung mutlak lebih dari 1,65 dan p-values lebih kecil dari 0,05. (2) terdapat pengaruh positif tourist experience terhadap kepuasan konsumen dengan hasil t hitung mutlak sebesar (8,237) dan p-values sebesar (0,000) dan pengujian membuktikan bahwa t hitung mutlak lebih dari 1,65 dan p-values lebih kecil dari 0,05. (3) terdapat pengaruh positif kepuasan konsumen terhadap minat kunjungan ulang dengan t hitung mutlak sebesar (8,237) dan p-values sebesar (0,000). Hasil pengujian membuktikan bahwa t hitung absolut lebih dari 1,65 dan p-values kurang dari 0,05. (4) kepuasan pelanggan secara parsial memediasi pengaruh tourist experience terhadap minat kunjungan ulang dengan hasil nilai koefisien tourist experience secara langsung terhadap minat kunjungan ulang sebesar (0,322) lebih rendah dibandingkan dengan koefisien secara tidak langsung sebesar (0,728*0,523= 0,380), maka dapat disimpulkan bahwa kepuasan pelanggan memediasi pengaruh tourist experience terhadap minat kunjungan ulang (P-values=0,043<0,05).
PENGARUH BAURAN PEMASARAN (MARKETING MIX) DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA ICE CREAM MIXUE DI BANGKALAN aroh, musay; Andriani, Nurita
Jurnal Manajemen dan Kearifan Lokal Indonesia Vol 8 No 1 (2024)
Publisher : Asosiasi Peneliti Manajemen Adat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26805/jmkli.v8i1.230

Abstract

Perkembangan dunia usaha yang semakin pesat saat ini memaksa perusahaan untuk menghadapi Persaingan yang ketat. Persaingan tersebut membuat para pelaku usaha menerapkan strategi pemasaran dengan tujuan untuk menarik konsumen melalui keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Keputusan Pembelian produk minuman Mixue di bangkalan. Penelitian ini menggunakan metode kuantitatif dengan sampel 100 responden dengan teknik accidental sampling. Metode pengumpulan data menggunakan kuisioner online dan menggunakan alat bantu olah data berupa IBM SPSS 26. Hasil penelitian menunjukkan bahwa marketing mix dan kualitas pelayanan berpengaruh positif dan signifkan terhadap keputusan pembelian pada gerai Mixue di bangkalan.
CITRA DESTINASI DAN PRODUK WISATA BERPENGARUH TERHADAP KEPUASAN DAN LOYALITAS PENGUNJUNG PANTAI SLOPENG DI KABUPATEN SUMENEP Humairoh, Tuffahul; Andriani, Nurita
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13211

Abstract

Slopeng Beach is an ideal place to unwind and enjoy the view. On the other hand, Slopeng Beach has received a lot of bad feedback from visitors. This study aims to analyse the relationship effects of destination image, tourism products, visitor satisfaction and destination loyalty of Slopeng Beach in Sumenep District. A quantitative strategy was used in the study, which involved the use of a survey instrument called a questionnaire. Using the SmartPLS (partial least squares) approach, regression analysis and Structura lEquation Model (SEM) were used for analysis. The results of this study reveal that destination image has a positive effect on visitor satisfaction, tourism products show a positive effect on satisfaction, visitor satisfaction variables have a positive effect on loyalty, Destination Image has a positive effect on Loyalty, and Tourism Products have an insignificant negative effect on Loyalty. In addition, destination image and tourism products have an influence on loyalty through visitor satisfaction.
Peran Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada Pt.Pegadaian Cabang Mojokerto Pradanis, Muhammad Nandito; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 4 (2024): Desember
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i4.26878

Abstract

Many people consider that marketing and sales have the same meaning, but in reality, these two aspects are different parts that are not separate from a company. Marketing emphasizes how a company strives to find potential customers and retain them from switching to competitors. This study aims to examine the effect of Customer Relationship Management (CRM) on customer loyalty by considering the role of customer satisfaction as a mediating variable. The method used in this research is quantitative with a survey approach. Data was collected through questionnaires distributed to customers of PT. Pegadaian Mojokerto Branch and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results of the study show that CRM has a significant positive effect on customer satisfaction, and customer satisfaction has a significant positive effect on customer loyalty. Additionally, customer satisfaction mediates the effect of CRM on customer loyalty. The conclusion of this study is that effective CRM implementation can increase customer loyalty through improved customer satisfaction.
Pengaruh Strategi Promosi Terhadap Minat Berkunjung Kembali Wisatawan Di Wisata Mangrove Sreseh (WMS) Spot Desa Marparan, Kecamatan Sreseh, Kabupaten Sampang. khamilah, faizatul; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 4, No 3 (2024): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v4i3.26852

Abstract

This research aims to examine the influence of Personal Selling and Direct Marketing, either simultaneously or partially, on tourists' revisit interest in visitors to the Sreseh Mangrove Spot tourist attraction in Marparan Village. This research is quantitative research with the variables personal selling, direct marketing and tourist interest in returning to visit. The data analysis technique used is multiple linear regression analysis. The number of samples in this research was 67 people. The sampling method used was purposive sampling with certain criteria. The results of the research show that a) Personal selling has a partially positive and significant effect on tourists' interest in returning to visit Sreseh Mangrove Tourism, b) Direct Marketing has a partially positive and significant effect on tourists' interest in returning to visit Sreseh Mangrove Tourism, c) Personal Selling and Direct Marketing has a positive and significant effect simultaneously on tourists' interest in returning to Sreseh Mangrove Tourism. 
Analysis of Digital Marketing Strategies in Increasing Sales of Singgasana Cafe and Resto in Tanjung Bumi District Bangkalan Regency Sulis, Yuliana Dewi; Anshori, Mochammad Isa; Andriani, Nurita
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 5 No. 1 (2024): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v5i1.746

Abstract

Digital marketing strategy that can increase sales of Singgasana Cafe and Resto in Tanjung Bumi District , Bangkalan Regency. This research is based on This is due to the increasingly competitive culinary business context, where the existence of digital marketing has become important to attract customers and expand market share. Singgasana Cafe and Resto, which was founded in 2015, has become a popular destination with a charming beach panorama. The aim of this research is to understand the digital marketing practices implemented by Singgasana Cafe and Resto and analyze their impact on increasing sales. The research method used is a qualitative method with a Systematic Literature Review (SLR) approach and direct interviews with the Cafe Owner, namely Mr. Mohammad Sahri SH, MH,. and mrs. Nia manager . SLR is used to identify trends, best practices, and current research. related to digital marketing strategies in the culinary industry. Interviews with owners and managers were conducted to gain in-depth insight into the implementation of digital marketing strategies at Singgasana Cafe and Resto. The research results show that Cafe and Resto Singgasana has succeeded in integrating digital marketing strategies well, including the use of social media, personalization of services, and use of Point-of-Sale (POS) technology. Implementation of this strategy has a positive impact on sales, increases customer engagement, and strengthens the brand image of Cafe and Resto Singgasana.
Integration of Innovative Concepts in Improving Organizational Competitiveness: Systematic Literature Review Hosnaidah, Hosnaidah; Anshori, Mochammad; Andriani, Nurita
Economic and Business Horizon Vol. 2 No. 3 (2023): September
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the competitive business world, strategy is crucial to compete and thrive. There are three approaches that can be taken: first, becoming a low-cost producer, second, differentiating products and services in areas where competitors have not yet reached, and third, changing market segments to influence the level of competition. The importance of these strategies prompted the use of Systematic Literature Review (SLR) in management research. This method gathers the latest findings related to innovation in the management paradigm, enabling a comprehensive understanding from multiple sources. Innovation is an important point in improving economic competitiveness. In addition to driving economic growth and productivity, innovation also creates jobs and strengthens dynamic and sustainable economic development. A country's capability to provide global products at competitive prices determines its competitiveness. Developed countries maintain their position through high innovation, while developing countries often lag. Investment is needed, both in an enabling climate, increased research funding, and regulations that encourage the emergence of new ideas, so that developing countries can keep up with the competition.
The Advantages of Corporate Social Responsibility (CSR) Activities for Micro, Small, and Medium Enterprises (MSMEs) in Bangkalan Regency Muqtafibillah, Ubadah; Andriani, Nurita; Syarif, Muh.
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1420

Abstract

Corporate Social Responsibility (CSR) represents a form of corporate social commitment that not only benefits the surrounding community but also provides significant advantages for Micro, Small, and Medium Enterprises (MSMEs). This article explores the strategic value and practical implications of CSR activities targeted at MSMEs in Bangkalan Regency. By employing a qualitative descriptive approach, the study aims to identify how CSR programs contribute to improving product quality, expanding market access, and strengthening the overall competitiveness of local MSMEs. In addition, the research highlights the role of CSR in fostering innovation, enhancing managerial capabilities, and creating sustainable business practices among small business owners. The findings reveal that the effectiveness of CSR initiatives largely depends on active collaboration and mutual trust between corporations, MSMEs, and local government bodies. A well-coordinated CSR program has the potential to drive inclusive economic development and reduce regional disparities. However, several challenges still hinder its implementation, including limited resources, inconsistent program monitoring, and lack of long-term commitment from stakeholders. This article concludes by offering recommendations to enhance the impact of CSR initiatives, such as fostering public-private partnerships, increasing transparency, and aligning CSR objectives with local development goals. These efforts are essential to ensure that CSR becomes a sustainable tool for empowering MSMEs and boosting regional economic resilience.
Consumer Preferences and Decision-Making in Digital Payments: A Systematic Review Using the Technology Acceptance Model (TAM) Fadilah, Nuriya; Andriani, Nurita
Asian Journal of Management Analytics Vol. 4 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i2.14295

Abstract

The development of digital technology has driven the adoption of digital payments such as e-wallets, mobile banking, and QRIS. This study employs a Systematic Literature Review (SLR) to analyze the factors influencing consumer preferences and decision-making based on the Technology Acceptance Model (TAM). The findings indicate that Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Attitude Toward Use (ATU), and Behavioral Intention (BI) play a crucial role in the adoption of digital payments. Additionally, factors such as security, trust, economic incentives, and social influence also have a significant impact. Trust and security enhance user loyalty, while incentives and social influence accelerate adoption. Thus, while TAM remains relevant, external factors must be considered in the development of digital payment systems.
Co-Authors Adriansyah, Agung Alfira, Sonya Ananda, Dea Andika Prasetya, Andika Aniqurroziqi, Ashef Anshori, Mochammmad Ansori, Mochammad aroh, musay Aziz, Moh. Waladil Fadilah, Nuriya Hidayat, Imam Nur Hosnaidah, Hosnaidah Humairoh, Tuffahul Ilham Maulana Irsyadi, Naufalil Asyam Jannah, Salamatun khamilah, faizatul Kristanti, Pingki Muqtafibillah, Ubadah Nengsi, Nur Safika Nengsi Nuran Nuri, Siti Pradanis, Muhammad Nandito Prayogo, Ahmat RR. Ella Evrita Hestiandari Selviyanti, Nur Hidayah Sulis, Yuliana Dewi Syarif, Muh.