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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Akuntansi dan Keuangan INVEST : Jurnal Inovasi Bisnis dan Akuntansi Asian Journal of Management Analytics Jurnal Kajian Ilmu Manajamen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Economic & Management Sciences (IJEMS) Journal of Economics and Tourism Economic and Business Horizon
Nurita Andriani
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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The effect of service quality and satisfaction on tourist customer loyalty in Slopeng Beach, Sumenep Regency Nengsi, Nur Safika Nengsi; Andriani, Nurita
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1768

Abstract

The purpose of the study was to determine the effect of service quality and satisfaction on customer loyalty. The purpose of this study is to determine how much influence the quality of service has on tourist satisfaction in Slopeng Beach, Sumenep Regency. To find out how much influence the quality of service has on tourist loyalty in Slopeng Beach, Sumenep Regency. To find out how much influence of tourist satisfaction on tourist loyalty in Slopeng Beach, Sumenep Regency. The population in this study is tourists who visit Slopeng Beach tourism Sumenep Regency. Sampling in this research was carried out using questionnaires using the purposive sampling method. The data analysis method used in this study is SEM (structural Equation Model) using SmartPLS
Pengaruh Brand Image Terhadap Keputusan Pembelian Sepatu Converse Dimediasi Brand Trust (Studi Pada Official Store Di Tunjungan Plaza) Aziz, Moh. Waladil; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.29188

Abstract

When buying Converse shoes at the Official Store Tunjungan Plaza Surabaya, the aim of this research is to find out and test whether brand image has a good and significant influence on purchasing decisions, with brand trust as a mediating factor. Using a quantitative approach with a focus on one Converse store in Tunjungan Plaza Surabaya and survey design using linear regression data analysis is an efficient way to measure and track the performance of this research. Purposive sampling was used to select 100 respondents as the sample size. Based on research findings, trust in the Converse shoe brand is positively and significantly influenced by brand image. In addition, brand perception significantly and positively influences the decision to purchase Converse shoes, both through direct and indirect relationships. The direct influence of Brand Image on Purchasing Decisions is stronger than the indirect influence through Brand Trust. Brand trust has a positive and significant effect on the decision to purchase Converse shoes. This shows that a positive brand image helps build consumer trust in the brand and helps strengthen consumer decisions in purchasing a product
STRATEGI CORPORATE SOCIAL RESPONSIBILITY UNTUK STABILITAS SAHAM DAN KEBERLANJUTAN BISNIS PASCA INITIAL PUBLIC OFFERING (IPO) Agustina, Lusiana Wahyu Eka; Andriani, Nurita; Syarif, Muhammad
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5018

Abstract

Perusahaan yang baru saja melantai di pasar melalui Initial Public Offering (IPO) menghadapi tantangan besar dalam mempertahankan stabilitas harga saham dan meyakinkan investor tentang kemampuan mereka untuk tumbuh secara berkelanjutan. Pengungkapan Corporate Social Responsibility (CSR) merupakan salah satu cara yang efektif untuk membangun kepercayaan investor dengan memberikan sinyal positif terkait komitmen perusahaan terhadap keberlanjutan sosial dan lingkungan. Pengaruh CSR terhadap daya tarik investor pasca-IPO, serta bagaimana CSR berkontribusi pada kinerja saham dan stabilitas harga saham, dibahas dalam artikel ini menggunakan pendekatan penelitian deskriptif dan metode studi literatur. Studi literatur ini menggali berbagai referensi terkait efektivitas CSR dalam meningkatkan daya tarik investor pasca-IPO, dengan fokus pada penerapan teknologi seperti kecerdasan buatan (AI) dan Internet of Things (IoT). Hasil penelitian menunjukkan bahwa pengungkapan CSR yang transparan dan komprehensif dapat meningkatkan citra perusahaan, memperkuat hubungan dengan pemangku kepentingan, serta berkontribusi pada kinerja saham yang lebih baik, terutama setelah IPO. Pengungkapan yang mencakup aspek ekonomi, sosial, dan lingkungan memperkuat persepsi investor terhadap prospek jangka panjang perusahaan, sekaligus meningkatkan stabilitas harga saham dan kinerja keuangan jangka panjang. Oleh karena itu, perusahaan perlu mengintegrasikan CSR dalam strategi bisnis mereka untuk memastikan keberlanjutan dan kesuksesan yang berkelanjutan di pasar yang kompetitif.
Business Strategy in Management Perspective: A Literature Review Wibowo, Faaizal Ari; Andriani, Nurita
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i5.6436

Abstract

Business development in the world has entered the era of free markets and broad competition, not only in small areas but also in large areas. Efforts made by a company to win the market are by providing competitive advantages, analyzing competitors, and implementing effective and efficient marketing strategies
Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Dan Loyalitas Konsumen pada Hand and Body Lotion Vaseline Nisa', Dina Auliya; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 3 (2025): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i3.29219

Abstract

The increasing number of people's desires and needs for beauty products has led companies to create products with good quality and affordable prices. This research aims to analyze the influence of product quality and price on consumer satisfaction and loyalty of Vaseline hand and body lotion. The research method used is quantitative. The respondents of this research were students from the Faculty of Economics and Business, Trunojoyo Madura University who had purchased and used at least 2 times in the last 3 months Vaseline hand and body lotion with a sample size of 97. The results of this research show that the product quality variable and the price variable have a positive and significant effect on consumer satisfaction. Product quality does not have a positive and significant effect on consumer loyalty, but the price variable has a positive and significant effect on consumer loyalty. The product quality variable and the variables have a positive and significant effect on consumer loyalty through satisfaction. The findings from this research indicate that companies must continue to maintain the quality of their products and be able to increase the variety of vaseline hand and body lotion products and still be able to provide affordable prices for their consumers in order to maintain consumer satisfaction and loyalty.
Knowledge Acquisition, Knowledge Sharing, and Competitive Advantage in Culinary Business: The Mediating Role Of Innovation Arisona, Dita; Andriani, Nurita
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 2 No 2 (2025): Inovasi dan Pengembangan Strategis: Meningkatkan Ekosistem Kewirausahaan dan Pemb
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v2i2.323

Abstract

The uneven success of duck culinary business in Bangkalan Regency needs to be analyzed with the aim of exploring the relationship between knowledge acquisition, knowledge sharing and competitive advantage with innovation as the mediating variable. The problem of duck culinary business in Bangkalan Regency on this paper was lack of knowledge management and to cause knowledge not upgraded. Researchers found that innovation is able to mediate the relationship between knowledge acquisition and competitive advantage, and innovation is able to mediate the relationship between knowledge sharing and competitive advantage. Data were collected from 64 duck culinary business owners in Bangkalan Regency with purposive sampling technique and data processing using SmartPLS 4. The results showed that there was a positive relationship between knowledge acquisition, knowledge sharing, and competitive advantage. Researched found that innovation was able to mediate the relationship between knowledge acquisition to competitive advantage , and innovation was able to mediate the relationship between knowledge sharing to competitive advantage. The implication of the research on the duck culinary business in Bangkalan Regency is that innovation is achieved when it has properly implemented knowledge acquisition and knowledge sharing, which will result in the duck culinary business to have a variety of potential duck preparations, have competitive selling prices and production costs, and have superior assets and human resources.
Pengaruh Experiential Value (Nilai Pengalaman) Terhadap Kepuasan Wisatawan Serta Implikasinya Pada Niat Kunjungan Ulang: Studi Di Pantai Lombang Kabupaten Sumenep Tan, Ramadhan Sakha Abitha; Andriani, Nurita
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9565

Abstract

Sektor pariwisata menjadi salah satu penggerak ekonomi nasional dan semakin berorientasi pada experiential value sebagai determinan utama kepuasan dan loyalitas wisatawan. Pantai Lombang di Kabupaten Sumenep merupakan destinasi berpotensi tinggi namun menghadapi tantangan berupa rendahnya kunjungan ulang akibat keterbatasan fasilitas, aksesibilitas, dan pengelolaan pengalaman wisata. Penelitian ini bertujuan menganalisis pengaruh experiential value terhadap kepuasan wisatawan serta implikasinya pada niat kunjungan ulang. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik Partial Least Squares–Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.1. Sampel penelitian berjumlah 100 responden yang ditentukan menggunakan rumus Lemeshow dan diperoleh melalui penyebaran kuesioner berskala Likert. Hasil penelitian menunjukkan bahwa experiential value berpengaruh positif dan signifikan terhadap kepuasan wisatawan, dan kepuasan berpengaruh signifikan terhadap niat kunjungan ulang. Selain itu, experiential value juga berpengaruh langsung secara signifikan terhadap niat kunjungan ulang, serta secara tidak langsung melalui kepuasan sebagai variabel mediasi. Kesimpulan penelitian menegaskan pentingnya meningkatkan kualitas pengalaman wisata melalui perbaikan fasilitas, inovasi atraksi, pelayanan yang responsif, serta pemanfaatan teknologi digital untuk memperkuat kepuasan dan loyalitas wisatawan. Penelitian ini memberikan implikasi teoretis dan praktis bagi pengembangan destinasi berbasis pengalaman, dengan rekomendasi bagi penelitian selanjutnya untuk mengeksplorasi variabel tambahan seperti citra destinasi, aksesibilitas, dan promosi.
Co-Authors Adriansyah, Agung Agustina, Lusiana Wahyu Eka Alfira, Sonya Ananda, Dea Andika Prasetya, Andika Aniqurroziqi, Ashef Anshori, Mochammmad Ansori, Mochammad Arisona, Dita aroh, musay Aziz, Moh. Waladil Fadilah, Nuriya Hidayat, Imam Nur Hosnaidah, Hosnaidah Humairoh, Tuffahul Ilham Maulana Irsyadi, Naufalil Asyam Jannah, Salamatun khamilah, faizatul Kristanti, Pingki Muhammad Syarif, Muhammad Nengsi, Nur Safika Nengsi Nisa', Dina Auliya Nuran Nuri, Siti Pradanis, Muhammad Nandito Prayogo, Ahmat RR. Ella Evrita Hestiandari Selviyanti, Nur Hidayah Sulis, Yuliana Dewi Tan, Ramadhan Sakha Abitha Wibowo, Faaizal Ari