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All Journal JAM : Jurnal Aplikasi Manajemen Eco-Entrepreneur Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Jurnal Akuntansi dan Keuangan INVEST : Jurnal Inovasi Bisnis dan Akuntansi SENTRI: Jurnal Riset Ilmiah Asian Journal of Management Analytics Jurnal Kajian Ilmu Manajamen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Indonesian Journal of Economic & Management Sciences (IJEMS) Journal of Economics and Tourism Economic and Business Horizon Journal of Management, Accounting, and Administration
Nurita Andriani
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Systematic literature review on optimizing organizational culture and competencies in improving employee performance Selviyanti, Nur Hidayah; Anshori, Mochammad Isa; Andriani, Nurita
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1703

Abstract

The purpose of this study is to describe the relationship between organizational culture and competence to employee performance and to develop an optimal employee performance improvement model. Low employee performance is caused by low organizational commitment, namely employees do not obey all the rules set in the organization, ignore the commitment to always be part of the organization and do not pay serious attention to maintaining the success that has been achieved. Research using the SLR approach in journals published from 2020 to 2023. Solutions to overcome the optimization of organizational culture and human resource competencies, namely; 1) Carry out recruitment, selection and placement of human resources correctly according to their job desks or skills or skills in accordance with the initial to final stages, namely starting from Administrative Selection, Interview tests, Written tests, Physicotes, Follow-up interviews with the Director, Medical tests 2) Paying close attention when recruiting employees must be truly competent both in terms of theoretical or practical. 3) Increase the role of universities to provide competent human resources and be supported by the government as a policy maker. 4) Improve the competence of human resources by increasing their theoretical and practical aspects.
The effect of service quality and satisfaction on tourist customer loyalty in Slopeng Beach, Sumenep Regency Nengsi, Nur Safika Nengsi; Andriani, Nurita
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1768

Abstract

The purpose of the study was to determine the effect of service quality and satisfaction on customer loyalty. The purpose of this study is to determine how much influence the quality of service has on tourist satisfaction in Slopeng Beach, Sumenep Regency. To find out how much influence the quality of service has on tourist loyalty in Slopeng Beach, Sumenep Regency. To find out how much influence of tourist satisfaction on tourist loyalty in Slopeng Beach, Sumenep Regency. The population in this study is tourists who visit Slopeng Beach tourism Sumenep Regency. Sampling in this research was carried out using questionnaires using the purposive sampling method. The data analysis method used in this study is SEM (structural Equation Model) using SmartPLS
Pengaruh Brand Image Terhadap Keputusan Pembelian Sepatu Converse Dimediasi Brand Trust (Studi Pada Official Store Di Tunjungan Plaza) Aziz, Moh. Waladil; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.29188

Abstract

When buying Converse shoes at the Official Store Tunjungan Plaza Surabaya, the aim of this research is to find out and test whether brand image has a good and significant influence on purchasing decisions, with brand trust as a mediating factor. Using a quantitative approach with a focus on one Converse store in Tunjungan Plaza Surabaya and survey design using linear regression data analysis is an efficient way to measure and track the performance of this research. Purposive sampling was used to select 100 respondents as the sample size. Based on research findings, trust in the Converse shoe brand is positively and significantly influenced by brand image. In addition, brand perception significantly and positively influences the decision to purchase Converse shoes, both through direct and indirect relationships. The direct influence of Brand Image on Purchasing Decisions is stronger than the indirect influence through Brand Trust. Brand trust has a positive and significant effect on the decision to purchase Converse shoes. This shows that a positive brand image helps build consumer trust in the brand and helps strengthen consumer decisions in purchasing a product
STRATEGI CORPORATE SOCIAL RESPONSIBILITY UNTUK STABILITAS SAHAM DAN KEBERLANJUTAN BISNIS PASCA INITIAL PUBLIC OFFERING (IPO) Agustina, Lusiana Wahyu Eka; Andriani, Nurita; Syarif, Muhammad
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5018

Abstract

Perusahaan yang baru saja melantai di pasar melalui Initial Public Offering (IPO) menghadapi tantangan besar dalam mempertahankan stabilitas harga saham dan meyakinkan investor tentang kemampuan mereka untuk tumbuh secara berkelanjutan. Pengungkapan Corporate Social Responsibility (CSR) merupakan salah satu cara yang efektif untuk membangun kepercayaan investor dengan memberikan sinyal positif terkait komitmen perusahaan terhadap keberlanjutan sosial dan lingkungan. Pengaruh CSR terhadap daya tarik investor pasca-IPO, serta bagaimana CSR berkontribusi pada kinerja saham dan stabilitas harga saham, dibahas dalam artikel ini menggunakan pendekatan penelitian deskriptif dan metode studi literatur. Studi literatur ini menggali berbagai referensi terkait efektivitas CSR dalam meningkatkan daya tarik investor pasca-IPO, dengan fokus pada penerapan teknologi seperti kecerdasan buatan (AI) dan Internet of Things (IoT). Hasil penelitian menunjukkan bahwa pengungkapan CSR yang transparan dan komprehensif dapat meningkatkan citra perusahaan, memperkuat hubungan dengan pemangku kepentingan, serta berkontribusi pada kinerja saham yang lebih baik, terutama setelah IPO. Pengungkapan yang mencakup aspek ekonomi, sosial, dan lingkungan memperkuat persepsi investor terhadap prospek jangka panjang perusahaan, sekaligus meningkatkan stabilitas harga saham dan kinerja keuangan jangka panjang. Oleh karena itu, perusahaan perlu mengintegrasikan CSR dalam strategi bisnis mereka untuk memastikan keberlanjutan dan kesuksesan yang berkelanjutan di pasar yang kompetitif.
Strategi Peningkatan Pengunjung Bukit Kapur Jaddih Kabupaten Bangkalan Fitriadi, Eka; Hadyarti, Vidi; Andriani, Nurita
Journal of Management, Accounting, and Administration Vol. 2 No. 1: 2025
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jomaa.v2i1.178

Abstract

Penelitian ini dilakukan bertujuan untuk mengidentifikasi faktor-faktor dari kekuatan, kelemahan, peluang serta ancaman pada Objek Wisata Bukit Kapur Jaddih di Kabupaten Bangkalan. Faktor-faktor ini di identifikasi dan dianalisis sehingga dapat diketahui faktor-faktor apa saja  yang mempengaruhi tingkat kunjungan wisatawan daerah ataupun luar daerah dan strategi apa yang bisa diterapkan objek wisata untuk upaya peningkatan kunjungan wisatawan ke objek wisata Bukit Kapur Jaddih. Metode analisis data  yang digunakan pada penelitian ini dengan analisis deskriptif pendekatan kuantitatif. Penelitian ini berupaya untuk menemukan suatu permasalahan atau potensi yang ada serta mengungkapkan fakta-fakta yang ada pada objek wisata Bukit Kapur Jaddih. Pada penelitian ini nantinya akan mengidentifikasi faktor yang paling utama yang berguna memberikan bobot pada faktor yang sudah ditentukan peneliti, yang terdiri dari faktor kekuatan, faktor peluang, faktor kelemahan dan faktor ancaman. Faktor utama ini dibandingkan dari masing -masing variabel pada faktor internal, yaitu evaluasi faktor internal (IFE) dan evaluasi faktor eksternal (EFE). Hasil identifikasi dan analisis menunjukkan bahwa Objek Wisata Bukit Jaddih dapat menerima peluang dengan maksimal dan meminilkan ancaman dari pesainganya. Strategi yang bisa digunakan untuk pengembangan objek wisata alam Bukit kapur Jaddih antara lain yaitu:  pengelola objek wisata membangun sarana dan prasarana, memperbaiki daya tarik yang sudah dimiliki, serta memaksimalakan pengelolahan lahan yang luas secara tepat.
Business Strategy in Management Perspective: A Literature Review Wibowo, Faaizal Ari; Andriani, Nurita
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i5.6436

Abstract

Business development in the world has entered the era of free markets and broad competition, not only in small areas but also in large areas. Efforts made by a company to win the market are by providing competitive advantages, analyzing competitors, and implementing effective and efficient marketing strategies
Pengaruh Kualitas Produk dan Harga Terhadap Kepuasan Dan Loyalitas Konsumen pada Hand and Body Lotion Vaseline Nisa', Dina Auliya; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 3 (2025): September
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i3.29219

Abstract

The increasing number of people's desires and needs for beauty products has led companies to create products with good quality and affordable prices. This research aims to analyze the influence of product quality and price on consumer satisfaction and loyalty of Vaseline hand and body lotion. The research method used is quantitative. The respondents of this research were students from the Faculty of Economics and Business, Trunojoyo Madura University who had purchased and used at least 2 times in the last 3 months Vaseline hand and body lotion with a sample size of 97. The results of this research show that the product quality variable and the price variable have a positive and significant effect on consumer satisfaction. Product quality does not have a positive and significant effect on consumer loyalty, but the price variable has a positive and significant effect on consumer loyalty. The product quality variable and the variables have a positive and significant effect on consumer loyalty through satisfaction. The findings from this research indicate that companies must continue to maintain the quality of their products and be able to increase the variety of vaseline hand and body lotion products and still be able to provide affordable prices for their consumers in order to maintain consumer satisfaction and loyalty.
Knowledge Acquisition, Knowledge Sharing, and Competitive Advantage in Culinary Business: The Mediating Role Of Innovation Arisona, Dita; Andriani, Nurita
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 2 No 2 (2025): Inovasi dan Pengembangan Strategis: Meningkatkan Ekosistem Kewirausahaan dan Pemb
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v2i2.323

Abstract

The uneven success of duck culinary business in Bangkalan Regency needs to be analyzed with the aim of exploring the relationship between knowledge acquisition, knowledge sharing and competitive advantage with innovation as the mediating variable. The problem of duck culinary business in Bangkalan Regency on this paper was lack of knowledge management and to cause knowledge not upgraded. Researchers found that innovation is able to mediate the relationship between knowledge acquisition and competitive advantage, and innovation is able to mediate the relationship between knowledge sharing and competitive advantage. Data were collected from 64 duck culinary business owners in Bangkalan Regency with purposive sampling technique and data processing using SmartPLS 4. The results showed that there was a positive relationship between knowledge acquisition, knowledge sharing, and competitive advantage. Researched found that innovation was able to mediate the relationship between knowledge acquisition to competitive advantage , and innovation was able to mediate the relationship between knowledge sharing to competitive advantage. The implication of the research on the duck culinary business in Bangkalan Regency is that innovation is achieved when it has properly implemented knowledge acquisition and knowledge sharing, which will result in the duck culinary business to have a variety of potential duck preparations, have competitive selling prices and production costs, and have superior assets and human resources.
Networking dalam Medukung Perempuan Berwirausaha: Sistematis Literatur Review Musrifah, Musrifah; Andriani, Nurita; Hasanah, Uswatun
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5242

Abstract

Women entrepreneurs play a crucial role in strengthening micro, small, and medium enterprises (MSMEs) and contributing to economic growth, particularly in developing countries such as Indonesia. Despite their increasing participation, women entrepreneurs continue to face various challenges, including gender discrimination, limited access to resources, and insufficient structural support. In this context, networking emerges as a strategic factor that supports women’s entrepreneurial success by facilitating access to information, resources, collaboration, and emotional support. This study aims to systematically examine the role of networking in supporting women entrepreneurs through a Systematic Literature Review (SLR). Academic articles published between 2015 and 2025 were collected from reputable databases, including Google Scholar and PubMed, using keywords related to women entrepreneurship and networking. A total of 13 relevant journal articles met the inclusion criteria and were analyzed using a thematic approach to identify key patterns and contributions. The findings indicate that networking functions not only as economic capital but also as social and psychological capital that enhances women entrepreneurs’ confidence, resilience, and competitiveness. Strong social networks enable women entrepreneurs to access business opportunities, expand markets, share knowledge, and overcome gender-based barriers. Furthermore, community-based and organizational networks play an important role in fostering collaboration, mentorship, and policy advocacy. This study highlights the importance of strengthening inclusive and sustainable networking programs to support women entrepreneurs. The findings provide valuable insights for policymakers, practitioners, and women entrepreneurs in designing effective strategies to enhance entrepreneurial success and promote gender-inclusive economic development.
Strategi Branding Daerah dan Pengaruhnya terhadap Minat Kunjungan Wisata Lokal: Systematic Literatur Review Hasan, Moh.; Andriani, Nurita; Hasanah, Uswatun
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 12 (2025): SENTRI : Jurnal Riset Ilmiah, Desember 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i12.5262

Abstract

The development of local tourism requires each region to have a strategy capable of building a strong and sustainable destination image and identity. One widely used approach is a regional branding strategy (destination branding), which focuses on fostering positive tourist perceptions of a region. This study aims to map the development of scientific studies related to regional branding strategies and their influence on local tourist visit interest through a systematic literature review approach based on bibliometric analysis. Data were collected using the Publish or Perish application sourced from Google Scholar and Scopus with a publication period of 2020–2025. A total of 993 journal articles that met the criteria were analyzed using VOSviewer software. The analysis techniques used included keyword co-occurrence, co-authorship, citation analysis, and bibliographic coupling. The analysis results indicate the existence of five main research clusters: destination branding, brand image and brand identity, tourist behavior (visit intention), digital tourism marketing, and local tourism development. The research findings also indicate a shift in research trends towards the use of digital media in regional branding strategies and an increased focus on local tourists. Furthermore, brand identity and destination branding have proven to be important factors in shaping tourist visit interest. This research provides theoretical contributions in mapping the direction of regional branding research as well as practical implications for local governments and tourism stakeholders in formulating more effective, innovative, and sustainable branding strategies.
Co-Authors Adnan, Nurul Ilyana Muhd Adriansyah, Agung Agustina, Lusiana Wahyu Eka Alfira, Sonya Ananda, Dea Andika Prasetya, Andika Aniqurroziqi, Ashef Anshori, Mochammmad Ansori, Mochammad Arika, Qorisyatul Arisona, Dita aroh, musay Aziz, Moh. Waladil Fadilah, Nuriya Fitriadi, Eka Hadyarti, Vidi Hidayat, Imam Nur Hosnaidah, Hosnaidah Humairoh, Tuffahul Ilham Maulana Imsaki, Muhamad Khoirul Irsyadi, Naufalil Asyam Jannah, Salamatun khamilah, faizatul Kristanti, Pingki Miftahul Jannah Moh. Hasan Muhammad Syarif, Muhammad Muqtafibillah, Ubadah Musrifah Musrifah, Musrifah Nengsi, Nur Safika Nengsi Nisa', Dina Auliya Nuran Nuri, Siti Pradanis, Muhammad Nandito Prayogo, Ahmat RR. Ella Evrita Hestiandari Selviyanti, Nur Hidayah Sulis, Yuliana Dewi Syarif, Muh. Tan, Ramadhan Sakha Abitha Uswatun Hasanah Wibowo, Faaizal Ari