Nurita Andriani
Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura

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Systematic literature review on optimizing organizational culture and competencies in improving employee performance Selviyanti, Nur Hidayah; Anshori, Mochammad Isa; Andriani, Nurita
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1703

Abstract

The purpose of this study is to describe the relationship between organizational culture and competence to employee performance and to develop an optimal employee performance improvement model. Low employee performance is caused by low organizational commitment, namely employees do not obey all the rules set in the organization, ignore the commitment to always be part of the organization and do not pay serious attention to maintaining the success that has been achieved. Research using the SLR approach in journals published from 2020 to 2023. Solutions to overcome the optimization of organizational culture and human resource competencies, namely; 1) Carry out recruitment, selection and placement of human resources correctly according to their job desks or skills or skills in accordance with the initial to final stages, namely starting from Administrative Selection, Interview tests, Written tests, Physicotes, Follow-up interviews with the Director, Medical tests 2) Paying close attention when recruiting employees must be truly competent both in terms of theoretical or practical. 3) Increase the role of universities to provide competent human resources and be supported by the government as a policy maker. 4) Improve the competence of human resources by increasing their theoretical and practical aspects.
The effect of service quality and satisfaction on tourist customer loyalty in Slopeng Beach, Sumenep Regency Nengsi, Nur Safika Nengsi; Andriani, Nurita
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1768

Abstract

The purpose of the study was to determine the effect of service quality and satisfaction on customer loyalty. The purpose of this study is to determine how much influence the quality of service has on tourist satisfaction in Slopeng Beach, Sumenep Regency. To find out how much influence the quality of service has on tourist loyalty in Slopeng Beach, Sumenep Regency. To find out how much influence of tourist satisfaction on tourist loyalty in Slopeng Beach, Sumenep Regency. The population in this study is tourists who visit Slopeng Beach tourism Sumenep Regency. Sampling in this research was carried out using questionnaires using the purposive sampling method. The data analysis method used in this study is SEM (structural Equation Model) using SmartPLS
Pengaruh Brand Image Terhadap Keputusan Pembelian Sepatu Converse Dimediasi Brand Trust (Studi Pada Official Store Di Tunjungan Plaza) Aziz, Moh. Waladil; Andriani, Nurita
Jurnal Kajian Ilmu Manajemen (JKIM) Vol 5, No 2 (2025): Juni
Publisher : Management Department of Economics and Business Of Trunojoyo Madura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jkim.v5i2.29188

Abstract

When buying Converse shoes at the Official Store Tunjungan Plaza Surabaya, the aim of this research is to find out and test whether brand image has a good and significant influence on purchasing decisions, with brand trust as a mediating factor. Using a quantitative approach with a focus on one Converse store in Tunjungan Plaza Surabaya and survey design using linear regression data analysis is an efficient way to measure and track the performance of this research. Purposive sampling was used to select 100 respondents as the sample size. Based on research findings, trust in the Converse shoe brand is positively and significantly influenced by brand image. In addition, brand perception significantly and positively influences the decision to purchase Converse shoes, both through direct and indirect relationships. The direct influence of Brand Image on Purchasing Decisions is stronger than the indirect influence through Brand Trust. Brand trust has a positive and significant effect on the decision to purchase Converse shoes. This shows that a positive brand image helps build consumer trust in the brand and helps strengthen consumer decisions in purchasing a product