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All Journal Asia-Pacific Management and Business Application KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Journal Of Communication Education Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi International Journal of Innovation Research in Education, Technology and Management (IJIRETM) Ascendia: Journal of Economic and Business Advancement
Francisca Sestri Goestjahjanti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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WeChat is a Communication Platform in The Logistics Business Between Indonesia and China Sopianti, Eva; Francisca Sestri Goestjahjanti; Winanti; Istajib Kulla Himmy’azz; Dedi Sopyan
International Journal of Innovation Research in Education, Technology and Management Vol. 2 No. 1 (2025): February 2025
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/ijiretm.v2i1.226

Abstract

The globalization of trade between Indonesia and China has significantly increased the demand for logistics. With the role of technology, business communication has become more effective and efficient. WeChat has become an essential digital communication platform in logistics, particularly in export and import activities between Indonesia and China. This study examines the role of WeChat as a communication platform in the logistics industry, focusing on its features and impact on business efficiency and cross-border collaboration. The findings reveal that WeChat facilitates real-time communication, simplifies document sharing, and enhances operational coordination. Challenges such as data privacy and platform dependence are also discussed. This study contributes to understanding the digital transformation of logistics through social media platforms in Southeast Asia
Pengaruh Celebrity Endorser dan Viral Marketing terhadap Keputusan Pembelian Melalui Minat Beli (Literature Review Manajemen Pemasaran) Indah Anggraeni Purnama Sari; Shofwatun Hasna; Muhamad Agung Ali Fikri; Firdaus Putra; Dhaniel Hutagalung; Dwi Ferdiyatmoko Cahya Kumoro; Marhaendro Purno; Francisca Sestri Goestjahjanti; Mutiara Fitridiani; Winanti, Winanti
Journal of Economic and Business Advancement Vol. 1 No. 4 (2026): June: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/zthtab88

Abstract

This study aims to construct a conceptual synthesis regarding the influence of celebrity endorser and viral marketing on purchase decisions through purchase intention as a mediating variable within the domain of marketing management. The research adopts a non-empirical qualitative approach using a systematic literature review to integrate and critically analyze previous empirical findings and theoretical perspectives. The findings indicate that celebrity endorser attributes such as credibility, attractiveness, and congruence enhance consumer trust and perceived value, while viral marketing strengthens social validation and message diffusion in digital environments. Both variables influence purchase decisions indirectly by shaping purchase intention as a behavioral intention mechanism. The study provides a coherent conceptual framework that can guide future empirical research in digital marketing contexts.  
Co-Authors Dedi Sopyan Dewiana Novitasari Dhaniel Hutagalung Dwi Ferdiyatmoko Cahya Kumoro Firdaus Putra Indah Anggraeni Purnama Sari Istajib Kulla Himmy’azz Marhaendro Purno Masduki Asbari Muhamad Agung Ali Fikri Mutiara Fitridiani Sari, Astried Putri Nawang Shofwatun Hasna Sopianti, Eva Winanti WINANTI, WINANTI